Marketing Basics for a Thriving Consultancy
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This document provides an overview of marketing basics for consultants. It discusses the importance of dedicated marketing and outlines an intelligent marketing process. Key recommendations for consultants include focusing on their target market in the first 90 days by identifying industry, size, location and needs. The document also recommends spending one month developing proficiency in 4 marketing tools and refining processes in the second 90 days through promoting the marketing funnel. Resources for consultants seeking assistance with LinkedIn, websites and consulting processes are also provided.
Marketing Basics for a Thriving Consultancy
- 1. Marketing Basics for a Thriving Consultancy with Rebecca Tall Brown
- 2. Agenda Dedicated Marketing Your First 90 Days Your Next 90 Days Resources Open Q&A
- 5. Intelligent Marketing: communicating (simply) that you’ve thought of everything
- 6. Intelligent Marketing: communicating (simply) that you’ve thought of everything
- 7. The Intelligent Marketing Process
- 9. The Intelligent Marketing Process
- 10. The Intelligent Marketing Process
- 11. The Intelligent Marketing Process
- 12. The Intelligent Marketing Process
- 13. The Intelligent Marketing Process
- 14. The Intelligent Marketing Process
- 15. The Intelligent Marketing Process
- 16. Strategy The First 90 Days
- 17. Strategy: The First 90 Days Target Market
- 18. Strategy: The First 90 Days Target Market ● Who are your people?
- 19. Strategy: The First 90 Days Target Market ● Who are your people? ○ Industry ○ Size ○ Location ○ Need you’re fulfilling
- 20. Strategy: The First 90 Days Target Market ● Who are your people? ● Where are they in the process? ○ Startup ○ Growth ○ Established ○ Decline
- 21. Strategy: The First 90 Days Target Market ● Who are your people? ● Where are they in the process? ● What do they need from you to build trust?
- 22. Case Study: Process Consultant ● Who are your people? ○ Companies with at least in San Diego ● Where are they in the process? ○ Late startup and growth companies in San Diego who need process. ● What do they need to build trust? ○ Handshake, sit-down meeting, follow-up, beyond-paycheck investment
- 23. Case Study: Process Consultant ● What do they need to build trust? ○ Handshake, sit-down meeting, follow-up, beyond-paycheck investment, proposal
- 24. Case Study: Process Consultant ● What do they need to build trust? ○ Handshake, sit-down meeting, follow-up, beyond-paycheck investment, proposal ddk _ Webpage _ Email Signature _ Business Card _ LinkedIn Profile
- 25. ● One month per tool (for proficiency) ● Four tools = ?
- 26. ● One month per tool (for proficiency) ● Four tools = Four months ● Don’t let perfection stop you ○ The first to act and follow-up and convince your client that you’ve thought of everything ● Create cohesion in word and process
- 27. Strategy The Second 90 Days
- 28. Refining Dedicated Marketing __ Promote and fine-tune funnel & follow-up TIP: Save yourself huge headaches Marketing’s job is to support sales. If you’re having trouble closing, get sales coaching
- 29. Expanding Dedicated Marketing Get good at one-to-many __ Networking __ Conferences/Exhibits __ Speaking/Writing
- 30. Resources 1. LinkedIn review for $5 simple LinkedIn review and clear wording suggestions from http://www. fiverr.com/writingtips 2. Get your homepage reviewed for $5 simple one-page reviews from http://www.fiverr.com/market8 3. Get a better handle on the consulting process The Million Dollar Consultant by Alan Weiss 4. Write and publish a book - Authority by Nathan Barry