VLCC - Be the Girl Contest
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A contest was held on the Facebook Timeline. Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified.
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VLCC - Be the Girl Contest
- 1. Changing the brand perception of on Social Media
- 2. Be the Girl Contest (21st Feb – 28th Feb 2014) #BeTheGirl
- 3. Concept A contest was held on the Facebook Timeline. Participants were asked to share their interesting photos on their own timeline, complete the caption “I Want to #BeTheGirl Because…” and tag Star CJ alive in their photos. The fans with maximum likes and judges recommendation were gratified. Objective: ● To drive engagement ● To expand brand reach ● To increase brand interest Gratification: ● 1 Exclusive Photoshoot ● 2 Gift hampers
- 4. What we did.. Fans were asked to share their photos with #BeTheGirl and tag Star CJ alive
- 5. Prompt comments were received with friends voting It was supported on twitter with constant updates
- 6. It was supported on Google plus with constant updates to drive engagement on the Channel.
- 9. Facebook Statistics Number of Posts 10 Posts Total number of likes Total 1000 + Likes per post 150 + Total number of Shares Total 100+ Shares per post 20 + Total Reach 40000 + Reach per post 4000+
- 10. Facebook Statistics Post Reach: The number of people who saw your posts.
- 11. Likes, comments & shares: These actions will help you reach more people.
- 12. Thank You