Beeline tv smorgonsky
- 1. Beeline TV evolution from “Time shift” concept to Cloud and Social TV concept Anatoly Smorgonsky
- 2. Beeline TV in VimpelCom business
- 3. Beeline TV in FTTB business
- 4. Beeline TV Awareness in Internet Base Common promo campaigns give greater awareness growth for less money
- 5. Beeline TV platform and billing • Unified IPTV/OTT Platform for broadcasting • All services in one billing account Beeline TV Beeline IPTV Platform and billing TV Bee lin e TV
- 6. Main facts about Beeline TV
- 7. What we have on Beeline TV Channels Video on Demand •191 channel incl. 23 HD •The biggest base package 100 channels •Best premiers from Disney, •The biggest HD package WB, Sony •HD channels are included in base package •More than 500 movies are available •10% in HD Applications •Best TV menu on market •Applications Yandex‐traffic, Yandex ‐ weather, Ru‐tube, Twitter, SVOD •Social networks
- 8. Beeline TV in FTTB business Beeline TV Subs (thous.) and Penetration in FTTB (%) Beeline TV Avg. Sales (2011, Total Russia)
- 9. Beeline TV additional service usage
- 10. Beeline TV Penetration in FTTB base All cities were launched in September 2010, except Moscow and Saint Petersburg Regions Penetr. Kemerovo 67% Tomsk 56% Kursk 55% Omsk 54% Voronezh 53% Krasnodar 52% Krasnoyarsk 52% Kaliningrad 50% Astrakhan 48% Lipetsk 48% Volgograd 46% Stavropol 46% Samara 45% Kaluga 43% Tula 42% Perm 41% Tver 40% Kazan 39% Ekaterinburg 39% Orel 38% Ufa 36% Rostov‐na‐Donu 34% Bryansk 33% Saratov 32% Ulyanovsk 32% Togliatti 32% Smolensk 32% Kostroma 31% Yaroslavl 29% N/Novgorod 26% Ivanovo 25% Moscow Region 22% St.‐Peterburg 19% Tyumen 11% Total Russia 31% In many cities Penetration of IPTV in FTTB base is 40% +
- 11. Beeline TV, IPTV Market Share IKS Consulting data
- 12. Beeline TV ARPU Growth Regions ARPU and Service Margin Total Moscow ARPU and Service Margin Total 69% 80% 100% 70% 77% 60% 80% 42% 50% 56% 60% 40% 30% 40% 20% 20% 10% 0% 0% 2011 2012 2011 2012 ARPU Service Margin ARPU Service Margin
- 13. Main barriers and new growth opportunities for Beeline TV
- 14. Beeline TV main barriers
- 15. Beeline TV main growth points
- 16. Beeline TV – is Social TV iPhone iPad Subscriber involved in TV watching process and gives feedback TV now depends on subscribers opinion and goes more interactive in deed
- 17. Beeline TV – is Social TV • Time shift with Smartphone and Tablet PC (e.g. put TV Show on record with iPhone remotely) • Place shift with PC, Smartphone and Tablet PC (e.g. subscriber starts to watch TV Show on TV and continues on PC) • Twitter and Facebook integration in TV • Subscribers can “Like” TV shows and discuss it in news feed • Recommendation engine on TV screen • Additional info on TV screens about TV shows, movies and etc.
- 18. Beeline TV advertising campaign, fall 2011
- 19. Thank you!