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Being a Remote Product Manager by Groupon Sr PM

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Main Takeaways: - Working with 3 engineering teams in 3 timezones - Aligning with a wider international team - Tools and techniques I use to work remotely

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www.productschool.com Being a Remote Product Manager by Groupon Sr PM
CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
Corporate Training Level up your team’s Product Management skills
Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
Being a Remote Product Manager by Groupon Sr PM
Being a Remote Product Manager By Gary Webb
AGENDA ⬥ Introduction - About me ⬥ Working with 3 engineering teams in 3 timezones ⬥ Tools and techniques I use to work remotely ⬥ Aligning with a wider international team ⬥ In Summary ⬥ Recommended by me 7
HELLO! 8
ABOUT ME - PERSONAL 9 ⬥ Born and raised in Essex, England (just outside of London) ⬥ Live in Essex with my Fiancee and 18 month old boy ⬥ I enjoy property and have renovated 3 properties in 10 years ⬥ Huge fan of Football (soccer if you are from North America or Australia) ⬥ Enjoy the buzz of Product Management and creating things that users find exciting!
ABOUT ME - BUSINESS 10 ⬥ Le school at 16 and went to work for UK’s biggest bank ⬥ Made way up through various roles until landed in Digital Banking in 2009 delivering 3rd party integrations ⬥ Joined a startup Web 2 Print company and responsible for IT and Systems - company was sold in 2016 ⬥ Joined Groupon in 2017 and responsible for localistation for Goods Products ⬥ Moved to create a new Search and Demand Product for 2020
Working with 3 engineering teams in 3 timezones 1
“The further away the team is from you, and the more the communication challenges of language, culture and time zones, the more pressure there is. 12 Marty Cagan
MULTI SITE PRODUCT AND ENGINEERING My Office 13Find more maps at slidescarnival.com/extra-free-resources-icons-and-maps
Pro’s ❖ There is always somebody awake ❖ Global context can shared CON’S & PRO’S Cons ❖ Different time zones to juggle ❖ Lack of real-time collaboration ❖ Things can get lost in translation 14
MANAGING THE ‘CON’S’ ⬥ Managing Timezones ⬦ Prioritise your diary by timezone ⬦ Change your working pattern ⬦ Setup a handover and document ⬦ Align all timezones once a day 15
MANAGING THE ‘CON’S’ ⬥ Lack of real-time collaboration ⬦ Use collaborative tools - Miro, Google Doc’s, Confluence, Slack - and move away from emails ⬦ Prepare for bigger sessions to accommodate all teams so they can contribute 16
MANAGING THE ‘CON’S’ ⬥ Things can get lost in translation ⬦ Ensure any uncertainty is addressed through documentation ⬦ Include engineering teams at the start of the process ie discovery 17
Tools and techniques I use to work remotely 2
MY 3 TOP TIPS Prototyping Using design and collaboration so ware will reduce the disconnect between Product, Business and Engineering across the globe. Meet once a year Where possible and company budget allows, there is nothing like meeting people in person, even if it is once a year. Relationship’s Build a relationship and trust with people in the teams. Nothing gets you through change like people who you can trust to deliver 19
Aligning with a wider international team 3
INTERNATIONAL TEAMS 21 My Office Find more maps at slidescarnival.com/extra-free-resources-icons-and-maps
KEY OBJECTIVES FOR SUCCESS ❖ Find common problems / goals ❖ Have a solid business case ❖ Understand your users 22
BREAKDOWN OF OBJECTIVES ⬥ Find common problems / goals ⬦ Create a global matrix for your problems or goals and review each region ⬦ Be involved in as many product discussions not just for your regions ⬦ Look at global data and break it down to region level back up your theories ⬦ Try and avoid specific functionality or features for one or a small sample of regions 23
BREAKDOWN OF OBJECTIVES ⬥ Have a solid business case ⬦ Make sure you have reliable data ⬦ Have a really healthy relationship with data analysts / scientists ⬦ Speak out at prioritisation if you believe a case is weak or strong ⬦ Manage your product sponsor with realistic chances of changes being made 24
BREAKDOWN OF OBJECTIVES ⬥ Understand your users ⬦ Process map each region so you can understand outliers required ⬦ Ask for feedback from your users ⬦ Be prepared to change your strategy to adoption per region ⬦ Include subject experts from each region to steer your design and execution plans 25
In Summary4
IN SUMMARY Managing Timezones With effective time management and careful planning, this is not as daunting as it seems. Find ways to manage your ‘cons’ and play to the ‘pros’ Find ways to make your life easy So ware and processes can help, but the key in to form key relationships globally to help you drive change Aligning Globally Find a common issue to help form important relationships and be honest about what is realistically going to be delivered 27
Recommended by me5
RESOURCES I RECOMMEND Inspired - How to Create Tech Products Customers Love by Marty Cagan Sprint - How to Solve Big Problems and Test New Ideas in 5 Days by Jake Knapp The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager by Steven Haines 29 Delivering Product for Different Cultures" by Idan Fargeon, Lead PM at Alibaba Group. Lessons of Product Localization from Airbnb" by Julian Leung, Fmr PM at Airbnb. Building Great Relationships With Your Team" by Jean-Pierre Pequito, Sr PM at Intercom Books Product School Videos
THANKS! ANY QUESTIONS? You can find me at: ⬥ LinkedIn gary-webb-40a357146 ⬥ gary@w3bb.co 30
www.productschool.com Part-time Product Management Training Courses and Corporate Training

More Related Content

Being a Remote Product Manager by Groupon Sr PM

  • 1. www.productschool.com Being a Remote Product Manager by Groupon Sr PM
  • 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  • 3. Corporate Training Level up your team’s Product Management skills
  • 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  • 6. Being a Remote Product Manager By Gary Webb
  • 7. AGENDA ⬥ Introduction - About me ⬥ Working with 3 engineering teams in 3 timezones ⬥ Tools and techniques I use to work remotely ⬥ Aligning with a wider international team ⬥ In Summary ⬥ Recommended by me 7
  • 9. ABOUT ME - PERSONAL 9 ⬥ Born and raised in Essex, England (just outside of London) ⬥ Live in Essex with my Fiancee and 18 month old boy ⬥ I enjoy property and have renovated 3 properties in 10 years ⬥ Huge fan of Football (soccer if you are from North America or Australia) ⬥ Enjoy the buzz of Product Management and creating things that users find exciting!
  • 10. ABOUT ME - BUSINESS 10 ⬥ Le school at 16 and went to work for UK’s biggest bank ⬥ Made way up through various roles until landed in Digital Banking in 2009 delivering 3rd party integrations ⬥ Joined a startup Web 2 Print company and responsible for IT and Systems - company was sold in 2016 ⬥ Joined Groupon in 2017 and responsible for localistation for Goods Products ⬥ Moved to create a new Search and Demand Product for 2020
  • 11. Working with 3 engineering teams in 3 timezones 1
  • 12. “The further away the team is from you, and the more the communication challenges of language, culture and time zones, the more pressure there is. 12 Marty Cagan
  • 13. MULTI SITE PRODUCT AND ENGINEERING My Office 13Find more maps at slidescarnival.com/extra-free-resources-icons-and-maps
  • 14. Pro’s ❖ There is always somebody awake ❖ Global context can shared CON’S & PRO’S Cons ❖ Different time zones to juggle ❖ Lack of real-time collaboration ❖ Things can get lost in translation 14
  • 15. MANAGING THE ‘CON’S’ ⬥ Managing Timezones ⬦ Prioritise your diary by timezone ⬦ Change your working pattern ⬦ Setup a handover and document ⬦ Align all timezones once a day 15
  • 16. MANAGING THE ‘CON’S’ ⬥ Lack of real-time collaboration ⬦ Use collaborative tools - Miro, Google Doc’s, Confluence, Slack - and move away from emails ⬦ Prepare for bigger sessions to accommodate all teams so they can contribute 16
  • 17. MANAGING THE ‘CON’S’ ⬥ Things can get lost in translation ⬦ Ensure any uncertainty is addressed through documentation ⬦ Include engineering teams at the start of the process ie discovery 17
  • 18. Tools and techniques I use to work remotely 2
  • 19. MY 3 TOP TIPS Prototyping Using design and collaboration so ware will reduce the disconnect between Product, Business and Engineering across the globe. Meet once a year Where possible and company budget allows, there is nothing like meeting people in person, even if it is once a year. Relationship’s Build a relationship and trust with people in the teams. Nothing gets you through change like people who you can trust to deliver 19
  • 20. Aligning with a wider international team 3
  • 21. INTERNATIONAL TEAMS 21 My Office Find more maps at slidescarnival.com/extra-free-resources-icons-and-maps
  • 22. KEY OBJECTIVES FOR SUCCESS ❖ Find common problems / goals ❖ Have a solid business case ❖ Understand your users 22
  • 23. BREAKDOWN OF OBJECTIVES ⬥ Find common problems / goals ⬦ Create a global matrix for your problems or goals and review each region ⬦ Be involved in as many product discussions not just for your regions ⬦ Look at global data and break it down to region level back up your theories ⬦ Try and avoid specific functionality or features for one or a small sample of regions 23
  • 24. BREAKDOWN OF OBJECTIVES ⬥ Have a solid business case ⬦ Make sure you have reliable data ⬦ Have a really healthy relationship with data analysts / scientists ⬦ Speak out at prioritisation if you believe a case is weak or strong ⬦ Manage your product sponsor with realistic chances of changes being made 24
  • 25. BREAKDOWN OF OBJECTIVES ⬥ Understand your users ⬦ Process map each region so you can understand outliers required ⬦ Ask for feedback from your users ⬦ Be prepared to change your strategy to adoption per region ⬦ Include subject experts from each region to steer your design and execution plans 25
  • 27. IN SUMMARY Managing Timezones With effective time management and careful planning, this is not as daunting as it seems. Find ways to manage your ‘cons’ and play to the ‘pros’ Find ways to make your life easy So ware and processes can help, but the key in to form key relationships globally to help you drive change Aligning Globally Find a common issue to help form important relationships and be honest about what is realistically going to be delivered 27
  • 29. RESOURCES I RECOMMEND Inspired - How to Create Tech Products Customers Love by Marty Cagan Sprint - How to Solve Big Problems and Test New Ideas in 5 Days by Jake Knapp The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager by Steven Haines 29 Delivering Product for Different Cultures" by Idan Fargeon, Lead PM at Alibaba Group. Lessons of Product Localization from Airbnb" by Julian Leung, Fmr PM at Airbnb. Building Great Relationships With Your Team" by Jean-Pierre Pequito, Sr PM at Intercom Books Product School Videos
  • 30. THANKS! ANY QUESTIONS? You can find me at: ⬥ LinkedIn gary-webb-40a357146 ⬥ gary@w3bb.co 30
  • 31. www.productschool.com Part-time Product Management Training Courses and Corporate Training