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Real Estate Connecting 2013 Style

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Sarah Cole
Sarah Cole

Marketing has changed to relationship and trust building through internet and social media platforms.

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Real Estate Connecting 2013 Style
“But in a new age of digital, on-demand and recorded viewing, when the fast-forward button is a weapon of choice, there are signs the 30-second TV advertisement could be on its way out, perhaps sounding the death knell for a marketing tool that became part of the cultural landscape.” Can 30-second TV ads survive in a digital age? By Barry Neild for CNN June 24, 2011
Real Estate Connecting 2013 Style
Best Internet Sites To Have “Complete” Profiles On For Realtors By Sarah Cole VA on Demand
Zillow  #1 out of top 15  15 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
Yahoo (Now part of Zillow)  #2 out of top 15  13.5 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
Trulia  #3 out of top 15  8 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
Realtor.com  #4 out of top 15  7.5 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
Homes.com  #5 out of top 15  2,850,000 VISITORS monthly – statistics accurate as of 8/8/13 by eBizMBA
So now you know where people go to search for listings and these are free sites to have a profile on.
Where Should I Be As Far As Social Media?
Facebook Users jumped from 1.11 billion users to 1.15 BILLION users in 3 months. (*ExpandedRamblings.com) Daily active Facebook Users 699 MILLION. Average number of friends per Facebook User 141.5.
Twitter 500 MILLION users (*ExpandedRamblings.com) Monthly active Twitter Users 200 MILLION. Average number of followers per Twitter User 208
LinkedIn 238 MILLION LinkedIn users (*ExpandedRamblings.com) 40 percent of users check in DAILY. 3 MILLION LinkedIn Business Pages.
Google + 343 MILLION Active Google+ users (*ExpandedRamblings.com) 20 MILLION mobile users. AND not proven, but I believe it assists in your ranking when someone “googles” you and I bet you can guess why.
YouTube 1 Billion Members (*ExpandedRamblings.com) 1 Billion Average Video Mobile YouTube Views Per Day. Total YouTube Views in 2011 – 1 TRILLION!!
Real Estate Connecting 2013 Style
YOU want to be where your clients are right? You want to appear that you are on top of the changes today? If you can’t market yourself then how can you market their listing?
Ask yourself if where you are putting your advertising dollars is getting the reach that this is providing. Also, how long will the old ways of marketing be effective? When should you make your way over to the new world?
I haven’t the time Sarah! Just as I haven’t the time or expertise to market my house. Hire someone who does have the time and expertise. Hint! Hint! Sarah Cole VA on Demand 2497 State Route 80, Lafayette, NY 13084 315.238.7068 http://www.sarahcolevaondemand.com sarahcolevaondemand@gmail.com

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Real Estate Connecting 2013 Style

  • 2. “But in a new age of digital, on-demand and recorded viewing, when the fast-forward button is a weapon of choice, there are signs the 30-second TV advertisement could be on its way out, perhaps sounding the death knell for a marketing tool that became part of the cultural landscape.” Can 30-second TV ads survive in a digital age? By Barry Neild for CNN June 24, 2011
  • 4. Best Internet Sites To Have “Complete” Profiles On For Realtors By Sarah Cole VA on Demand
  • 5. Zillow  #1 out of top 15  15 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
  • 6. Yahoo (Now part of Zillow)  #2 out of top 15  13.5 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
  • 7. Trulia  #3 out of top 15  8 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
  • 8. Realtor.com  #4 out of top 15  7.5 MILLION visitors monthly – statistics accurate as of 8/8/13 by eBizMBA
  • 9. Homes.com  #5 out of top 15  2,850,000 VISITORS monthly – statistics accurate as of 8/8/13 by eBizMBA
  • 10. So now you know where people go to search for listings and these are free sites to have a profile on.
  • 11. Where Should I Be As Far As Social Media?
  • 12. Facebook Users jumped from 1.11 billion users to 1.15 BILLION users in 3 months. (*ExpandedRamblings.com) Daily active Facebook Users 699 MILLION. Average number of friends per Facebook User 141.5.
  • 13. Twitter 500 MILLION users (*ExpandedRamblings.com) Monthly active Twitter Users 200 MILLION. Average number of followers per Twitter User 208
  • 14. LinkedIn 238 MILLION LinkedIn users (*ExpandedRamblings.com) 40 percent of users check in DAILY. 3 MILLION LinkedIn Business Pages.
  • 15. Google + 343 MILLION Active Google+ users (*ExpandedRamblings.com) 20 MILLION mobile users. AND not proven, but I believe it assists in your ranking when someone “googles” you and I bet you can guess why.
  • 16. YouTube 1 Billion Members (*ExpandedRamblings.com) 1 Billion Average Video Mobile YouTube Views Per Day. Total YouTube Views in 2011 – 1 TRILLION!!
  • 18. YOU want to be where your clients are right? You want to appear that you are on top of the changes today? If you can’t market yourself then how can you market their listing?
  • 19. Ask yourself if where you are putting your advertising dollars is getting the reach that this is providing. Also, how long will the old ways of marketing be effective? When should you make your way over to the new world?
  • 20. I haven’t the time Sarah! Just as I haven’t the time or expertise to market my house. Hire someone who does have the time and expertise. Hint! Hint! Sarah Cole VA on Demand 2497 State Route 80, Lafayette, NY 13084 315.238.7068 http://www.sarahcolevaondemand.com sarahcolevaondemand@gmail.com