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Best tactics for social media marketing

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Dushyant Singh
Dushyant Singh

Paid social advertising and targeting younger age groups like 17-25 can be effective tactics. Engage with influencers by sharing their content 67% of the time and creating your own educational content 1/6 of the time to get their attention. Use hashtags strategically and make sure images on Pinterest have context by including the blog post title. Adjust time spent on social, blog, and email as the digital trifecta is important to not neglect any part.

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Best Tactics for Social Media Marketing @defucktivehumor
Paid social advertising has been one of the fastest growing areas of digital Marketing. Pay some users to promote your product using hash tag in their post. Target users in a age group of 17-25,they are the most curious users. Link up with some pages with good likes and activity.
Up Close With Twitter Cards Twitter Cards have unlocked a world of possibilities for marketers to get more attention in the social stream. Twitter is the place where you can just play with hash tags. Tweet during daytime & specially on weekends. Share images with links & #Hashtags Don’t spam all the day, Write 3-4 tweets in a day You can also pay some users to promote you in their tweets (Indians can do it better)
Get the Attention of Influencers Influencers are important in every industry. They generally have “real” jobs, and are extremely active on social networks, spending their time sharing Contents & blogging. Getting on their radar is not easy, so to get their attention , you need to give away “content gifts.”
Here’s how it works. For every six pieces of content shared via social media (think Twitter, for example) four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time, you are sharing content that is not yours and calling attention to content from your influencer group. One piece should be original educational content that you have created. One piece should be sales-related—like a coupon, product notice, press release or some other piece of content that no one will likely pay attention to. Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing, now available for preorder
Use Hashtags Strategically If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together. Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!
Use Social Updates to Write Blog Posts Take your most popular tweets and Facebook posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are pressed for time these days and content can be overwhelming, so make it valuable and easy to read.
Give Context to Pinnable Images We live in an age of information overload and short attention spans. When it comes to capturing your audience’s attention, take full advantage of every chance to communicate your message in a way that they’ll engage with! The best way to gain and keep your audience’s interest is by using effective Visual Content When designing Pinterest graphics, make sure your readers know “what’s in It for them.” Take a look at the images below. They’re two separate styles of blog graphics for the SAME article. The top photo makes sense when it’s seen on the blog itself. However, when you take the photo away from the post, there’s no frame of reference for it. Always include the title of your blog post on your graphic. That way, when you pin it to Pinterest, users will have a frame of reference and want to read it.
Manage Time Effectively How much time do you spend crafting blog posts? Sending emails? Sitting in meetings? Even if you have a good idea of where you’re spending the bulk of your time , you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners. For example, let’s say you spend a great deal of time interacting on Facebook and Twitter, but you’re not seeing a lot of results. Meanwhile, your email marketing campaigns are intermittent at best, although you know the results are there for the taking. Adjust your daily schedule so you spend more time on email marketing and see if it drives more sales. Remember, digital marketing depends on the trifecta of social, blog and email. If you neglect any one of them, your entire strategy could suffer. However, give them each a little love, and you might just see explosive growth.
Take Action A well maintained & promoted account on social media leads to great traffic & publicity. Follow me on Slide Share as well as on Twitter Twitter : @defucktivehumor

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Best tactics for social media marketing

  • 1. Best Tactics for Social Media Marketing @defucktivehumor
  • 2. Paid social advertising has been one of the fastest growing areas of digital Marketing. Pay some users to promote your product using hash tag in their post. Target users in a age group of 17-25,they are the most curious users. Link up with some pages with good likes and activity.
  • 3. Up Close With Twitter Cards Twitter Cards have unlocked a world of possibilities for marketers to get more attention in the social stream. Twitter is the place where you can just play with hash tags. Tweet during daytime & specially on weekends. Share images with links & #Hashtags Don’t spam all the day, Write 3-4 tweets in a day You can also pay some users to promote you in their tweets (Indians can do it better)
  • 4. Get the Attention of Influencers Influencers are important in every industry. They generally have “real” jobs, and are extremely active on social networks, spending their time sharing Contents & blogging. Getting on their radar is not easy, so to get their attention , you need to give away “content gifts.”
  • 5. Here’s how it works. For every six pieces of content shared via social media (think Twitter, for example) four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67% of the time, you are sharing content that is not yours and calling attention to content from your influencer group. One piece should be original educational content that you have created. One piece should be sales-related—like a coupon, product notice, press release or some other piece of content that no one will likely pay attention to. Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing, now available for preorder
  • 6. Use Hashtags Strategically If you want to be successful with your social media plan, stop random acts of hashtagging and use a good hashtag to tie all of the pieces of your campaign together. Use a hashtag that is easy to spell and easy to remember. To make sure your hashtag isn’t already being used for something else, check for it on all channels prior to using it for your campaign. Once you create your hashtag, follow and join the conversation!
  • 7. Use Social Updates to Write Blog Posts Take your most popular tweets and Facebook posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are pressed for time these days and content can be overwhelming, so make it valuable and easy to read.
  • 8. Give Context to Pinnable Images We live in an age of information overload and short attention spans. When it comes to capturing your audience’s attention, take full advantage of every chance to communicate your message in a way that they’ll engage with! The best way to gain and keep your audience’s interest is by using effective Visual Content When designing Pinterest graphics, make sure your readers know “what’s in It for them.” Take a look at the images below. They’re two separate styles of blog graphics for the SAME article. The top photo makes sense when it’s seen on the blog itself. However, when you take the photo away from the post, there’s no frame of reference for it. Always include the title of your blog post on your graphic. That way, when you pin it to Pinterest, users will have a frame of reference and want to read it.
  • 9. Manage Time Effectively How much time do you spend crafting blog posts? Sending emails? Sitting in meetings? Even if you have a good idea of where you’re spending the bulk of your time , you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners. For example, let’s say you spend a great deal of time interacting on Facebook and Twitter, but you’re not seeing a lot of results. Meanwhile, your email marketing campaigns are intermittent at best, although you know the results are there for the taking. Adjust your daily schedule so you spend more time on email marketing and see if it drives more sales. Remember, digital marketing depends on the trifecta of social, blog and email. If you neglect any one of them, your entire strategy could suffer. However, give them each a little love, and you might just see explosive growth.
  • 10. Take Action A well maintained & promoted account on social media leads to great traffic & publicity. Follow me on Slide Share as well as on Twitter Twitter : @defucktivehumor