Big data refers to the massive amounts of data now available due to greater collection and storage capabilities. There are three shifts that have occurred with big data: 1) the end of sampling as all available data is used, 2) the end of exactitude as prediction and correlation are used instead of causation, and 3) the end of causality as prediction relies more on correlation than mechanisms of causation. Big data will transform society, business, government, and individuals as data becomes a resource that can be used for predictive analysis but also raises issues around data privacy and the balance between free will and data-driven decisions.
13. Frame:
Data the ultimate
renewable resource!
Business, markets and society will change
HBR-Blog, Big Data Is Not the New Oil,J. Thorp, http://goo.gl/5BCyN