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Birds of a feather tweet together

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Esther De Smet
Esther De Smet

Workshop for #EIDS2016 at Ghent University This workshop is for PhD students who no longer need convincing that setting up a communication strategy is part of being a modern scientist or scholar. They also believe that social media has earned its place in this strategy. But they are not quite sure how to take it to the next level. Sure, they read the occasional blog or have created a Twitter account but now what? Esther will show you how social media (with a focus on Twitter) can fit into the larger scheme of developing and sharing your research.

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Esther De Smet
Identify your impact Be proud Be open SELF: KNOWLEDGE & DEVELOPMENT
He who works with his door open gets all kinds of interruptions, but he can also occasionally get clues as to what the world outside is and what might be important. Richard Hamming (mathematician)
Pixar says: Why must you tell this story? What’s the belief burning within you that your story feeds off of? That’s the heart of it. AUTHENTICITY
MEANINGFUL ENCOUNTERS
NETWORKS - TOOLS
Birds of a feather tweet together
• Self-promotion • Time pressures/procrastination • Exposure of person/ideas • Plagiarism/commercialisation • Obligation • Institutional rules Status anxiety Accelerated academy Open science CHALLENGES
What do you want to achieve by engaging with social media? Consider producing social media content as a normal part of your (working) life Develop a sense of the advantages and limitations of each different platform Be realistic about the time available to you. Know who can help you. Be aware of your digital footprint. Invest in visibility. Re-use content but adapt. Get your timing and story right. Have fun! MAKE IT WORK FOR YOU
Birds of a feather tweet together
Generate/refine ideas Hone writing skills Discover/share resources Create a network Professional development Career opportunities Media/public engagement Create involvement Conference back-channel SOCIAL TWITTER
Birds of a feather tweet together
Online collaboration: Scientists and the social network, Richard Van Noorden, Nature 512, 126– 129 (14 August 2014)
Determine a strategy and stick to it Management of expectations: bio & content to match Tweet ‘thickly’ and according to the rules Build a network and include influencers Social medium = interact Authenticity, nice/politeness, and integrity
Birds of a feather tweet together
Convinced? Why not create your own Twitter account!
#ShareMyThesis #TweetYourThesis @lolmythesis Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it! Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure. Can we forecast average weather conditions months in advance? Sure. What about malaria? Yep. How? I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals. Male baboons don't care about the symmetry of female baboon butts, but other females might. The key to coexistence between big cats and livestock farmers? One word: compassion.
Esther De Smet Research Department Ghent University @sterretje8 Thank you for participating!

More Related Content

Birds of a feather tweet together

  • 2. Identify your impact Be proud Be open SELF: KNOWLEDGE & DEVELOPMENT
  • 3. He who works with his door open gets all kinds of interruptions, but he can also occasionally get clues as to what the world outside is and what might be important. Richard Hamming (mathematician)
  • 4. Pixar says: Why must you tell this story? What’s the belief burning within you that your story feeds off of? That’s the heart of it. AUTHENTICITY
  • 8. • Self-promotion • Time pressures/procrastination • Exposure of person/ideas • Plagiarism/commercialisation • Obligation • Institutional rules Status anxiety Accelerated academy Open science CHALLENGES
  • 9. What do you want to achieve by engaging with social media? Consider producing social media content as a normal part of your (working) life Develop a sense of the advantages and limitations of each different platform Be realistic about the time available to you. Know who can help you. Be aware of your digital footprint. Invest in visibility. Re-use content but adapt. Get your timing and story right. Have fun! MAKE IT WORK FOR YOU
  • 11. Generate/refine ideas Hone writing skills Discover/share resources Create a network Professional development Career opportunities Media/public engagement Create involvement Conference back-channel SOCIAL TWITTER
  • 13. Online collaboration: Scientists and the social network, Richard Van Noorden, Nature 512, 126– 129 (14 August 2014)
  • 14. Determine a strategy and stick to it Management of expectations: bio & content to match Tweet ‘thickly’ and according to the rules Build a network and include influencers Social medium = interact Authenticity, nice/politeness, and integrity
  • 16. Convinced? Why not create your own Twitter account!
  • 17. #ShareMyThesis #TweetYourThesis @lolmythesis Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it! Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure. Can we forecast average weather conditions months in advance? Sure. What about malaria? Yep. How? I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals. Male baboons don't care about the symmetry of female baboon butts, but other females might. The key to coexistence between big cats and livestock farmers? One word: compassion.
  • 18. Esther De Smet Research Department Ghent University @sterretje8 Thank you for participating!