BlogRadio MobileBeat 2010 Startup Competition Presentation
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BlogRadio is a platform that turns blogs into streaming podcasts accessible on mobile, desktop, and in-vehicle devices. Founded in 2009, it has received grants and partnerships to support development. With over 128 million commuters in the US spending 2+ hours commuting weekly, BlogRadio aims to provide content to this audience across multiple screens including mobile phones, computers, and cars. Key differentiators include multi-screen access, multilingual support, and streaming capabilities that work on slow networks without needing to sync content.
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BlogRadio MobileBeat 2010 Startup Competition Presentation
- 1. BlogRadio Founded 2009 Tirrell Payton Bruce Hopkins Major Milestones Adobe Open Screen Project (45k grant) Intel (10k grant) Alcatel-Lucent partnership (ngConnect) QNX partnership (Connected Car)
- 2. The Market Opportunity: Commuters There are 128M commuters in the US Source IAC Transportation - 2008 Each commuter averages over 2 hrs / week in transit Some spend 2 hrs / day in transit
- 3. What is BlogRadio BlogRadio turns any Blog into a Streaming Podcast
- 4. BlogRadio Clients The BlogRadio Platform Mobile Desktop In-Vehicle Ford Sync, QNX CAR, Nokia Terminal Mode, PC, Mac, Linux Android, Iphone, Nokia
- 5. How Does BlogRadio Work?
- 6. English, French, Spanish, German, and Italian BlogRadio 1.0 voices
- 7. Marketplace Competitors: NewsAloud, Odigio, Speakwire, Talkr The Difference: Competitors don’t stream the audio, don’t have a mobile presence, and don’t have vehicle clients
- 8. Market Differentiators Multi-Screen Strategy : Multi Mobile (Android, Iphone, Nokia) Multi Desktop (Linux, MAC OS, Windows Automobile (QNX, Ford Sync, Nokia Terminal Mode) Rich Feature Set : Multilingual Support Simple interface Friction-free adoption Streaming : Tested to work well even on 2.5g networks Enables smart phone-like capabilities on QMS phones No need to sync in order to get new content
- 9. Revenue Opportunities Publisher premium placement Application Store Sales In-application contextual advertising Enhanced premium publisher tools and reporting
- 10. BlogRadio 2.0 August 2010 BlogRadio RealVoice™ Very Good voice quality Marketed to major blog sites … Listen to the demo
- 11. Summary Targeted to the hundreds of millions of commuters in the US and abroad One of the few mobile apps that works great in the car Coming in August – RealVoice™ and PodCast Streaming http://www.podblogr.com