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bluepath solution for Conference, Exhibitions and Events
- 1. for MICE
- 2. GPS-based location services have revolutionised the way we orient and interact in real world. These services do not work indoors since GPS coverage is not available
- 3. Using the car GPS he find his way to the Expo John is in Cardoen Gent and wants to reach Exhibition center
- 4. Dubai International Airport 21,231,530 sq ft John enters Exhibition center but is not able to find the exhibitor because the location is large and changes regularly And GPS does not work indoors! John is frustrated as he losses time searching John’s Gate John
- 5. Location Based Services = Indoor Positioning Way finding Location-Based advertising Location-Based services iBeacon iBeacon iBeacon iBeacon available on iOS and Android + iBeaconstechnology
- 6. Transform visitor experience to the next level Creating a bridge between physical and digital world.
- 7. Make the Exhibition centre easy to navigate 1 Increase revenue and targeted Advertising 2 Learn more from visitor habits 3 Sample operational challenges for the MICE sector: Exhibition center are big and unknown places for the visitor. Booth location keeps on changing in every event and the time to visit is limited. Advertising methodologies don’t take the complete set of advantages from the new technologies and hence targeting is very limited. Analytics can be radically improved using new touch-points to get brand new metrics to analyze the visitor’s habits. 4 Dynamic user Engagement Since the amount of content available for the visitors is massive, a new, digital and more efficient way is needed to deliver the informations to the users.
- 8. Visitor oriented features Improving user experience with bluepath® Technology
- 9. 1 to 3 meters precision Works also OFFLINE Locate yourself within the venue Locate yourself and explore the venue Using bluepath technology’s high precision and accuracy, visitors will be able to locate their self directly on their mobile map and navigate within the exhibition center. Indoor Navigation
- 10. Find the way to your destination Works in Multi-floor environment Shortest route calculation Accessible Route support Hybrid Outdoor/Indoor directions Visitors will be able to browse various point of interest and also, receive smart notifications and get directions to the exhibitor stands. Search Point of Interest on the map.
- 11. Find the way to your destination Visitors will be able to browse the events list, receive smart notifications and get directions to the events’ location. Works in Multi-floor environment Shortest route calculation Accessible Route support Hybrid Outdoor/Indoor directions
- 12. Share your location with a single tap bluepath technology provides a location sharing feature which could allow the visitors to share their location instantly. Location sharing feature can be used with friends, family, colleagues or even event staff.
- 13. User A share location with User B User B recieve directions to User A bluepath technology provides a location sharing feature which could allow the visitors to share their location instantly. Location sharing feature can be used with friends, family, colleagues or even event staff.
- 14. Instant proximity notifications Notifications are more effective with seamless integration with 3rd party systems such as recommender system by merging profile data, social networks and the user location. Notifications will be pushed also while the user app is closed!
- 15. Key advantages Android Wear and Apple Watch compatible Proximity notifications on your wrist Wearable Devices support Receive notifications directly on your wrist with the built-in Wearable devices support.
- 16. Context-aware informations With bluepath® technology, a visitor can retrieve informations about the nearby advertising or places just opening the app.
- 17. Find your Friends on the mobile map within the venue Visualize users on the mobile map View in realtime the position of your friend directly on the mobile map and get directions with just a tap!
- 18. Improve networking with proximity contact sharing With the bluepath® Beacon technology users will be able to share their contact details with nearby people with just a single tap. Contact details are integrated with social networks such as LinkedIn, Facebook and Twitter.
- 19. Bookmark parking lots or your favorite places Never forget your parking lot by saving instantly your car position. With just a tap you will be able to follow turn by turn directions back to your car in a Multi-floor environment.
- 20. Bookmark parking lots or your favorite places Never forget your parking lot by saving instantly your car position. With just a tap you will be able to follow turn by turn directions back to your car in a Multi-floor environment.
- 21. A better experience for everyone bluepath® improves disabled people experience providing an easy to use and optimised tool. Voiceover functionalities are fully supported on UI.
- 22. A better experience for everyone bluepath® improves disabled people experience providing an easy to use and optimised tool. Voiceover functionalities are fully supported on UI. Multiple routes available
- 23. Business oriented features Improving efficiency and safety with bluepath® technology
- 24. Who or what we can track with bluepath® Realtime Tracking? Realtime tracking can be used in various scenarios for increasing the efficiency and security of the venue. Asset TrackingTrack employees Track security Track children Track visitors guests
- 25. Smartphone tracking Bracelet or Smart Tag tracking and/or ✓ BYOD ✓ Additional mobile features ✓ Integrated with Bluemessenger ✓ No smartphone required ✓ Low cost-per-tag or bracelet ✓ Ideal for Asset Tracking or high volume user tracking What we can track with bluepath® Realtime Tracking system?
- 26. Track staff and visitor position within the venue Improve venue safety and security by tracking visitors, staff and security personnel in realtime from a mobile or from the central web based platform.
- 27. Track staff and visitor position within the venue Improve venue safety and security by tracking visitors, staff and security personnel in realtime from a mobile or from the central web based platform.
- 28. Search and reach Assets in realtime Facility staff spend up to 30% of their time searching for equipment. With bluepath® facility employees will find instantly and in realtime the assets in the venue.
- 29. Benefits in workforce management of extending GPS capabilities indoors Indoor realtime tracking when used to track workers and assets will significantly improve
- 30. Benefits in workforce management of extending GPS capabilities indoors Better response time Indoor realtime tracking when used to track workers and assets will significantly improve More efficiency Better security Better control Better safety
- 31. Productivity is how well a system uses its resources to achieve its goals Pritchard, 1992 Continuous monitoring of KPIs reached by workers is the first step to optimise company resources
- 32. With bluepath® Indoor Tracking, new great KPIs can be monitored by analyzing workforce’s feedbacks a u t o m a t i c l o c a t i o n b a s e d f e e d b a c k s Facility Manager Workers
- 33. With bluepath® Indoor Tracking, new great KPIs can be monitored by analyzing workforce’s feedbacks a u t o m a t i c l o c a t i o n b a s e d f e e d b a c k s Facility Manager Workers A feedback-based rewards system will motivate employees and simplify tasks completion with location based advantages.
- 34. Day: 23/12/2014 Time: 13:23 Area: Security Check Coordinates 15.0355:25.054650 Available on modern web interface Rebuild detailed user/asset history on the map Build the path followed by a staff or user within a specific time range after an event. You will also be able to rebuilt the path history of staff or visitor at any point of time for safety and security. User and Date Timestamp and Position ID Venue and area infos
- 35. Integrated with realtime tracking Available on mobile Instant messaging between security and visitors bluepath® platform become the single touch point for all the communications between security staff. Platform is available also on the web based backend.
- 36. Brand new KPIs for visitors analysis Analyse user path flows and receive notifications when the crowd reaches the warning level in a specified zone. Pathflows Average Dwell time Demographic info Conversion rate Most visited corridors Average visit time Recurring visitors Booths visits Lead generation
- 37. Learn from visitors’ path flows to upsell locations Upsell booths’ locations within your venue at higher prices by providing the exhibitor statistics based on footfall analysis.
- 38. Combine collected data and unleash the power of Big Data Integrable with 3rd party data sources Unlimited data analysis combinations Brand new metrics for customer analysis
- 39. Return of Investment (ROI) ROI opportunities implementing bluepath® in a Event and Conferences center
- 40. Revenue opportunities for Exhibition centres Exhibition and Event Centres can resell bluepath® Services to Event organisers. In this way they will improve their services and generate revenues Event Custom App In-app Advertising Location based Notifications Profiled visitors data bluepath® SDK for 3rd party Apps
- 41. In-App advertising in the official application The Exhibition and conference center will be able to manage and resell autonomously all the banners inside the app. Interactive banners can be customisable as target, coverage with rich media contents associated. A brand new digital engagement channel can be enabled thus increasing exhibitor visibility and Exhibition center revenues.
- 42. In-App advertising in the official application The Exhibition and conference center will be able to manage and resell autonomously all the banners inside the app. Interactive banners can be customisable as target, coverage with rich media contents associated. A brand new digital engagement channel can be enabled thus increasing exhibitor visibility and Exhibition center revenues.
- 43. Location based proximity notifications Proximity notifications are the next level of advertising. Being pushed in a specified location, Proximity Notifications can be a great chance for exhibitors to attract visitors and generate leads. Proximity notifications packages can be resold from the Exhibition Center directly from bluepath® Cloud Platform.
- 44. Profiled visitors’ data Exhibition and Conference center can resell profiled informations about attendees and visitors captured from the Application usage. Leveraging the power of Big Data, the automatic data collected from the visitors gain an incredible value. Eg. Sell a complete contact list of visitors from a specified country, interests and habits within the venue.
- 45. Profiled visitors’ data Exhibition and Conference center can resell profiled informations about attendees and visitors captured from the Application usage. Leveraging the power of Big Data, the automatic data collected from the visitors gain an incredible value. Eg. Sell a complete contact list of visitors from a specified country, interests and habits within the venue.
- 46. Custom App for individual Events A custom, tailor-made app can be developed for each single events using the existing iBeacon infrastructure. The app will offer the full stack of indoor location services, event informations and utilities completely manageable from a dedicated web-based backend.
- 47. bluepath® SDK for 3rd party Apps Exhibition Centre can resell the bluepath® SDK to the event organisers that already have an application. Third party software house will be able to add the full stack of indoor/outdoor location based features in an easy way.
- 48. Strengths of bluepath® Indoor Location Platform High accuracy precision from 1 to 3 meters Use existing Apps and integrate the SDK Turnkey solution with the App if needed. Smartphones or Smart Tags tracking Unobtrusive and green Beacon infrastructure Integrated Analytics Dashboard
- 49. Thank you and welcome to the world of bluepath AG Schlossstrasse 19 82031 Gruenwald Germany www.bluepath.me +49 89 21543088 info@bluepath.me