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Bookbrewer 0812 aejmc_opt

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Dan Pacheco
Dan Pacheco

Presentation about BookBrewer at the Association for Education in Journalism and Mass Communication, August 2011.

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BookBrewer eBook publishing made easy Dan Pacheco, Founder
How we got here •  Democratized print magazine creation •  No need for design or layout software. Plug and play. •  Knight News Challenge 2008.
Printcasting’s Traction •  Empowering Tools. 3,000 users globally and 300+ new local publishers were created in one year. When KF grant ended, we open-sourced technology, but shut down Printcasting.com
Lessons and Feedback •  Printing is costly. Users didn’t want to pay to print and distribute locally (and neither did we) •  Selling ads is hard. Difficult to sell in a recession. Few publications monetized. •  Digital and mobile. Top questions: “How do I publish my magazine on Facebook?” became “How do I publish to Kindle,” then “How do I publish to the iPad?”
Pivot •  Spinoff: When grant ended, we open- sourced what we’d built, spun off as a for- profit company. •  Better chance at self-sustainability as for-profit. •  Gave Knight Foundation 6% equity in recognition of its early role. •  FeedBrewer, Inc. is a provider of multi- platform publishing solutions. •  BookBrewer: focuses on eBook publishing. Proprietary tools built on open-source Drupal foundation. Applies Printcasting methodology to eBooks.
What BookBrewer Does We make eBook publishing easy. Docs, blogs, photos Devices, apps & stores
A scenario Apple (iPad, Amazon iPhone (Kindle) apps) Kobo (Indigo, Borders) Tools Your Book Print on demand Barnes & Noble (Nook) Android apps (phones, tablets)
BookBrewer.com It’s like blogging a book
Growth in self publishing Unique Titles, Self-Published & POD Source: R.R. Bowker
And eBooks make money! $6 Billion 300% Source: International Digital Publishing Forum and Association of American Publishers.
Problem Today, making an eBook is hard.   Learn XHTML.   Submit to 5+ retailers.   Find editors, designers.
Solution BookBrewer makes it easy and familiar.   Simple editing tools.   We distribute for you.   Recommended editors.   Recommended designers.
Fee for Service public pricing Flat fees for the general public Authors pay $20 to make updates to eBooks and POD titles.
“Red Carpet” publishers For authors and publishers with high sales potential: •  Low or no setup fees. •  Weekly metrics. •  Monthly payments. •  Liaison with retailers for promotion. •  Discounts on other services.
Red Carpet Customers •  Barbara Freethy – New York Times bestselling eBook author. •  Bella Andre & Lucy Kevin (top 100). •  Tina Folsom (Top 200). •  Ridan Publishing: Joe Haldeman, Marshall S. Thomas, Nathan Lowell. •  These authors alone account for 10,000 $3.99 sales each month.
•  Get all of an author or publisher’s sample books in a branded app. Click “Buy” button to get full copy.
Print on Demand •  Like Printcasting 2.0. •  Layout and printing of paperbacks, using eBook as source file. •  $60 setup fee, then $4-$15 to print based on page. •  Author can mark up price on special URL to send to friends. • Partnership:
Where does news fit in? •  EBooks are a proven paid content model. They show that well written, well marketed human interest stories sell in a mobile market •  But news is free online. Why would people buy it as an eBook? •  Convenience •  No internet connection required •  Familiar book •  Personalizable content experience
News orgs on the way First big news publisher soon •  Large, global online news provider has reporters making eBooks in BookBrewer based on their beats. UT Austin’s ISOJ Journal •  Rosental Alves’ International Society of Online Journalism publishing its second “#ISOJ Journal”, available on Amazon.
Thank You! We’re like WordPress for eBooks dan@bookbrewer.com http:/bookbrewer.com

More Related Content

Bookbrewer 0812 aejmc_opt

  • 1. BookBrewer eBook publishing made easy Dan Pacheco, Founder
  • 2. How we got here •  Democratized print magazine creation •  No need for design or layout software. Plug and play. •  Knight News Challenge 2008.
  • 3. Printcasting’s Traction •  Empowering Tools. 3,000 users globally and 300+ new local publishers were created in one year. When KF grant ended, we open-sourced technology, but shut down Printcasting.com
  • 4. Lessons and Feedback •  Printing is costly. Users didn’t want to pay to print and distribute locally (and neither did we) •  Selling ads is hard. Difficult to sell in a recession. Few publications monetized. •  Digital and mobile. Top questions: “How do I publish my magazine on Facebook?” became “How do I publish to Kindle,” then “How do I publish to the iPad?”
  • 5. Pivot •  Spinoff: When grant ended, we open- sourced what we’d built, spun off as a for- profit company. •  Better chance at self-sustainability as for-profit. •  Gave Knight Foundation 6% equity in recognition of its early role. •  FeedBrewer, Inc. is a provider of multi- platform publishing solutions. •  BookBrewer: focuses on eBook publishing. Proprietary tools built on open-source Drupal foundation. Applies Printcasting methodology to eBooks.
  • 6. What BookBrewer Does We make eBook publishing easy. Docs, blogs, photos Devices, apps & stores
  • 7. A scenario Apple (iPad, Amazon iPhone (Kindle) apps) Kobo (Indigo, Borders) Tools Your Book Print on demand Barnes & Noble (Nook) Android apps (phones, tablets)
  • 9. Growth in self publishing Unique Titles, Self-Published & POD Source: R.R. Bowker
  • 10. And eBooks make money! $6 Billion 300% Source: International Digital Publishing Forum and Association of American Publishers.
  • 11. Problem Today, making an eBook is hard.   Learn XHTML.   Submit to 5+ retailers.   Find editors, designers.
  • 12. Solution BookBrewer makes it easy and familiar.   Simple editing tools.   We distribute for you.   Recommended editors.   Recommended designers.
  • 13. Fee for Service public pricing Flat fees for the general public Authors pay $20 to make updates to eBooks and POD titles.
  • 14. “Red Carpet” publishers For authors and publishers with high sales potential: •  Low or no setup fees. •  Weekly metrics. •  Monthly payments. •  Liaison with retailers for promotion. •  Discounts on other services.
  • 15. Red Carpet Customers •  Barbara Freethy – New York Times bestselling eBook author. •  Bella Andre & Lucy Kevin (top 100). •  Tina Folsom (Top 200). •  Ridan Publishing: Joe Haldeman, Marshall S. Thomas, Nathan Lowell. •  These authors alone account for 10,000 $3.99 sales each month.
  • 16. •  Get all of an author or publisher’s sample books in a branded app. Click “Buy” button to get full copy.
  • 17. Print on Demand •  Like Printcasting 2.0. •  Layout and printing of paperbacks, using eBook as source file. •  $60 setup fee, then $4-$15 to print based on page. •  Author can mark up price on special URL to send to friends. • Partnership:
  • 18. Where does news fit in? •  EBooks are a proven paid content model. They show that well written, well marketed human interest stories sell in a mobile market •  But news is free online. Why would people buy it as an eBook? •  Convenience •  No internet connection required •  Familiar book •  Personalizable content experience
  • 19. News orgs on the way First big news publisher soon •  Large, global online news provider has reporters making eBooks in BookBrewer based on their beats. UT Austin’s ISOJ Journal •  Rosental Alves’ International Society of Online Journalism publishing its second “#ISOJ Journal”, available on Amazon.
  • 20. Thank You! We’re like WordPress for eBooks dan@bookbrewer.com http:/bookbrewer.com