Brainstorming is a group creativity technique developed in the 1930s to generate many ideas for solving a problem. It involves focusing on quantity over quality of ideas, withholding criticism, and welcoming unusual ideas. There are different techniques for brainstorming including nominal group, group passing, team idea mapping, electronic, and directed approaches. Brainstorming can increase creativity and encourage collaboration, but disadvantages include potential clashes and lack of understanding of the process.
2. BRAINSTORMING……… Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn.