Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
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Brand identity webinar
1. d i g i t a l p r e n e u r s . n e t
The Power of
Brand Identity
2. D i s c u s s i o n O u t l i n e
Introduction
About DP
Tell us about you
Polls
What is Branding
Types, Colors and Fonts
Styles, Voice and Communication
Examples and Highlights
Launch Your Digital Identity
conclusion; next webinar
Today's
Discussion
3. “ T h e b e s t
m a r k e t i n g d o e s n ’ t
f e e l l i k e m a r k e t i n g .
T o m F i s h b u r n e
7. Brainstorm ideas and set goals
Take time to research your target audience
Establish your most important values
Make your steps as timely as possible
Assess what’s working, what isn’t and how to keep improving
1.
2.
3.
4.
5.
Plan it
8. The Digital
Evolution
D i g i t a l B r a n d i n g
A r t i f i c i a l I n t e l l i g e n c e
B i g D a t a
Omnichannel strategy
Automating your process can be a key to
your success through time saving, improving
performance and growth.
The more your gather and manage your data
the more you increase your opportunities.
10. What is the power of branding?
The power of branding is its ability to influence
behavior. A brand with a good reputation elicits more
purchases, advocacy, donations, shares, etc.
11. What is difference between brand
and branding?
Brand is a relationship between customers and the
business.
Brand identity is what we can see, it's the
design of a brand.
Branding is a process of building
awareness and extent loyalty.
12. Identity
Your identity is what will define you for
the rest of your startup life.
Brand Elements
Brand Elements
Name, Logo, Font, Colors, Spirit, voice
and Story.
Brand Book
Your brand book will be you and your
team's guide during your journey.
Digital Media and Identity
Your look goes beyond your main
identity, it is shaped by how you design
your presence on the web.
13. O U R V A L U E S
F I E L D
O U R C O L O R S
GENEROSITY, EMPATHY, OPEN MINDSET, NETWORKING ,
DIGITAL ORIENTED
DIGITAL BUSINESS, ONLINE TRAINING, MARKETPLACE.
BLUE: FOR DIGITAL AND INNOVATION
RED: PASSION AND OPTIMISM
OUR LOGO
DP: THE USE OF THE TRIANGLE, THE SYMBOL FOR PLAY
14. O U R G O A L S
N A M I N G
EMPOWER AND HELP ENTREPRENEURS TO LAUNCH
THEIR BUSINESS AND SUCCEED USING DIGITAL
TECHNOLOGY.
BUILD A NEW COMMUNITY OF ENTREPRENEURS WHO
ARE DIGITAL ORIENTED AND HUMAN CENTRIC
A COMBINATION OF 2 CONCEPTS :
DIGITAL AND ENTREPRENEURS
15. O U R V A L U E S
O U R F I E L D
O U R C O L O R S
POSITIVITY, OPTIMISM , EMPATHY, GENEROSITY, PASSION
COMMNICATION , DIGITAL MARKETING, ADVERTISING
BLUE: FOR DIGITAL AND INNOVATION
RED: PASSION
YELLOW: POSITIVITY
PINK: DREAM, DELICACY, PEACE, FRIENDSHIP,
MEDITATION
BLACK: ELEGANCE, SIMPLICITY
16. L O G O
N A M I N G
WE DESIGNED THE N IN MINIMALIST STYLE= > IT
CAN BE DECLINED IN WEB AND MOBILE
A SYNERGY OF THE COLORS OF OUR VALUES
POSSIBILITY OF SEVERAL GRAPHIC
DECLINATIONS
NAXOS: WE WANTED A SHORT NAME WITH S
HISTORY: AN ISLAND IN GREECE WHO KNEW A GOD
KNOWN FOR HIS POWER => WE ASPIRE TO POWER
- IT IS AN ISLAND KNOWN FOR ITS VARIOUS
FESTIVITIES THROUGHOUT THE YEAR > WE LIKE
THE PARTY, THE GOOD MOOD, THE FESTIVITIES
17. L O G O
N A M I N G
BEIRUT IN LOGO WAS CREATED TO FIT A LOCAL ORGANIZATION
WITH THE TARGET OF DIGITALLY TRANSFORMING THE LEBANESE
MARKET, BRAIN DIGITS LOGO WAS DESIGNED TO HAVE A FRESH,
TRENDY AND INTERNATIONAL FORMAT THAT CAN FIT IN ANY
INDUSTRY. A COMBINATION OF B AND D IN THE FORM OF CIRCLES
AND AN ANTENNA CONNECTION. BRAIN DIGITS IS REGISTERED IN THE
US AND IS THE INTERNATIONAL REPRESENTATIVE OF BEIRUT IN.
BEIRUT IN NAME WAS CREATED WITH THE TARGET TO LEAD THE
LEBANESE MARKET IN DIGITAL TRANSFORMATION SINCE 2010, THUS
IT WAS BEIRUT AND IN THAT SYMBOLISES INCLUDING EVERYONE.
BRAIN DIGITS NAME COMBINED THE BRAIN AND TECHNOLOGY TO
REFLECT SMART TECHNOLOGY THAT CAN TRANSFORM ANY
INDUSTRY.
18. T u r k i s h C o o k e r
s a s p é c i a l i t é
S e s a t o u t s
is a Turkish chef, culinary animator and
restaurateur. whose meat preparation and
seasoning technique became an Internet
meme in January 2017
a theatrical way to cut the meat, and sprinkle
the salt
always finish with the same gesture of salts
in his videos
friends of stars
regular content on Instagram
SALT BAE
19. T h e v i d e o
a c h i v e m e n t
https://www.youtube.com/watch?
v=khzVEXTfVk0&ab_channel=HERY
he has a restaurant in New York and London
invited to all the resaturants of the world
SALT BAE
20. H i s t o i r e
e x e m p l e d e v i d é o
travel to different and original countries
make a video/ day for 1000 days
1 video of a miniute, with simple words where
he reveals an unusual side of the country
- it is funny
- Lots of energy and body language in the
video
https://www.facebook.com/nasdaily/videos/2
57210726089771
NASDAILY
We show you the
bright side of the
world.
21. H I S B R A N D
A C H I E V E M E N T
- USES SIMPLE WORDS
- HUMOUR
- UNUSUAL ANGLE TO BE TREATED
- A LOT OF ENERGY IN THE VIDEO
A SCHOOL OF STORY TELLING IN DUBAI, SINAGPOURE, USA
A WORLDWIDE PLATFORM OF MASTER CLASS
RAISED $11 MILLION
SERIES A FUNDING
TO BUILD THE FUTURE OF CREATORTECH.
11 BILLION
VIDEO IMPRESSIONS, 42 MILLION
FOLLOWERS, 100% ORGANIC VIEWS.
NASDAILY
We show you the
bright side of the
world.
22. Next meet up
Thusday 7 October
Tips for successful content
creation in social media
See you in 2 weeks
23. Thank You
h e l l o @ d i g i t a l p r e n e u r s . n e t
C o n t a c t u s t o l e a r n m o r e