Branding And Merchandise
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The document provides suggestions for branding and merchandise ideas related to Scottish culture, including: 1) Designing a fridge magnet that plays bagpipe music and tartan golf balls as gifts referencing Scotland's national sport of golf. 2) Using quaichs, a traditional Scottish drinking vessel, made of various materials to serve scotch. 3) Incorporating typical Scottish designs like tartan, wrought iron, and wood into signage, coasters, menus, and furniture to enhance the atmosphere. 4) Creating gift sets, lamps, displays, and costumes drawing on Scottish symbols like tartan, kilts, and hip flasks to promote the brand.
Branding And Merchandise
- 1. Branding/ Merchandise/ Visibility Suggestions
- 2. Merchandise / Give away Suggestions Suggest designing a fridge magnet that plays a bagpipe tune when pressed.
- 3. Merchandise / Give away Suggestions Tartan Golf Ball Tartan is the fabric that identifies the Scottish and golf is a game invented in Scotland. A tartan golf ball in a keychain form is an interesting gift for consumers.
- 4. Merchandise / Give away Suggestions Quaich. A Quaich is used to serve scotch as a welcome drink. The Quaich can be made in glass, plastic, silver or wood.
- 5. Signage Suggestions Signage in Scotland is typically made of wrought iron and wood design. Signboards are traditionally protruding from outlets. Coasters made of vintage Haig advertisements, display the heritage of Haig
- 6. Bar Collateral Cask Style ice buckets on bar
- 7. Bar Collateral Tartan Coasters Wooden heritage looking Coasters made of cask wood.
- 8. Bar Collateral Bar & Table Menus made of wrought iron, self standing.
- 9. Bar Visibility/ Collateral Golfers Bar Set, containes Bottle Opener, Cork Screw, Bottle Stopper, 4 Drinks Coasters, and a Bar/Golf Towell presented in a Champagne bucket!. Golfers Bar Set, containes Bottle Opener, Cork Screw, Bottle Stopper, 4 Drinks Coasters, and a Bar/Golf Towell presented in a Champagne bucket!. Cask style bar display, snack tray etc. Can be used to display on bar counters
- 10. Bar Visibility/ Collateral Acrylic ‘Scotch On The Rocks’ Lamp for bar counters. Brand glass or ice cubes with Haig
- 11. Display Suggestion Cask style display units. Sample picture. (without the red) Used to display bottles.
- 12. Ambience Suggestion Vintage Cask style furniture.
- 13. General Décor suggestions Tartan drapes, cushions, table decor
- 14. Costume References Bar, crew and hostess costume references
- 15. Merchandise Suggestions Sporrans - Scottish leather pouches typically worn with a kilt as kilts have no pockets. branded with Haig
- 16. Merchandise Suggestions Tartan Caps
- 17. Merchandise Suggestions Traditionally Scottish Hip flasks with tartan cover and Scottish designs.
- 18. An Ideas Presentation By: