Brazil is a federal presidential constitutional republic located in South America. Portuguese is the official language and Brazilians follow a flexible time schedule, especially in large cities like Rio de Janeiro and Sao Paulo where traffic can cause delays. Business communication involves shaking hands with men and air kissing women upon introduction and exchanging business cards. Dark suits are preferred for men in business meetings while women often wear trouser suits. Toasts in Brazil begin with "Saude" and VIPs are greeted at the start of presentations as a sign of respect.
3. Introduction-Brazil Also known as “Federative Republic of Brazil”. Capital-Brasilia. Previous Capital –Rio de Janeiro(1822-1960). Climate- , Brazil hosts five major climatic subtypes: equatorial, tropical, semiarid, highland tropical, temperate, and subtropical. Population- 190,732,694 as of 2010. Ethnic groups- 48.43% White 43.80% Brown(Multiracial) 6.84% Black 0.58% Asian 0.28% Amerindian
5. TIME FACTOR IN BRAZIL Brazilians follow a flexible timing schedule in the capital city of Rio de janeiro. Time is respected in Sao Paulo. Hurdles in Time Management in Sao Paulo: 1.Improper traffic conditions. 2.This causes the people being delayed. Hence they start well in advance to meet their timing deadlines.
6. Names And Titles The first names are not used by Brazilians upon meeting. The order of names is given as name, then surname. Eg: George Ferriera. In the first meeting people are addressed as Senhor/Senhorita. With familiarity they can use the first name.
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8. Communication-Business and Non Verbal Business Communication: In business world men greet by shaking hands. It is important to handshake everyone in the group. Women greet each other by kissing on each cheek with what is known as “air kiss”. Business cards are exchanged during meetings. Translating cards into Portuguese is appreciated.
9. Communication Non -verbal Communication: 1.Upon meeting, a formal manner is expected. 2.One should have a direct eye contact. 3.One should avoid the ‘A-OK’ gesture which is considered obscene. Humour as an important aspect: No jokes or comments on religion. Do not be surprised if audience asks questions or talk with each other during speech.
10. Dress Code For Men: Dark Suit and classic tie in Sao Paulo. More casual dress code is followed in Rio. For Women: Business dress code for women is suit. Trouser suits are very popular. Avoid wearing flashy colored clothes
11. Greeting VIP’S Greeting the VIP’S in the beginning of the speech is considered as a portray of respect. The Brazilians consider this as a customary act.
12. Toasts To make a toast say ‘Saude’. We are supposed to reply as ‘Saude’. Amongst friends we say ‘Tim Tim’.
13. Other points to Remember Sensitive issues related to public minorities must be avoided in Brazil. Expect Lively participation in the question and answer sessions. The Brazilians are very enthusiastic in learning new things
14. Some Portuguese words Some of the Portuguese words are given as follows: 1.Hello – Hellos. 2.Goodmorning-BomDia 2.Good Afternoon-Boa Tarde. 3.Good Night-Boa Noite. 4.Sorry-Como. 5. Please-Por Favor 6.Good Bye-Tchao.