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G321: Foundation Portfolio in
Media
Brina Johnson
2094
Centre Number: 27258
Chosen Set Brief
• Print- preliminary exercise: using DTP and an image manipulation
program, produce the front page of a new school/college magazine,
featuring a photograph of a student in medium close-up plus some
appropriately laid- out text and a masthead. Additionally, produce a DTP
mock-up of the layout of the contents page.
Target Market
Research- Survey
Survey Results Analysis
Survey Results Analysis
Target Audience Analysis
Target
Audience for
my school
magazine
GenderDaily
Routine
Concerns
Interests
Age
Both males
and females
Aimed purely
at Sixth Form
Students. Age
16- 18
Sport, music, fashion,
celebrities, world news,
TV+ Music, extra curricular
activities, socialising
Stress, bullying,
school work
exams, jobs,
universities,
work
experience,
driving license
School,
homework,
jobs, extra
curricular
activities,
family
Features advertised to appeal to my target audience
Topic of Interest Feature Language on the cover
School Events Winter ball tickets on sale Winter ball 2015: Tickets on
sale NOW!
UCAS Writing a personal
statement
Pro UCAS tips to get you into
the uni of your choice
Driving Lessons Win 4 free Driving lessons Do you want to win 4 free
driving lessons?
Fashion Seasonal trends for school The latest fashion trends
Teacher Interview Interview with Mrs Oates Teacher Talk with Mrs Oates
Generic Conventions of MagazinesTitle/
masthead
in biggest,
bold font at
the top of
the page.
Bar Code in
bottom corner
Model is a well
known celebrity.
Medium shot in
the middle of
the page. Takes
up most of the
page.
Exclusive
Story made
more
predominant.
Subtitle/ main
theme in bold
underneath
magazine
name.
Cover lines
down the both
sides of the
page advertising
what is inside.
Cover stars
name in big
text under the
subtitle.
Page follows a
colour scheme.
All font in a
certain mix of
colours.
Generic Conventions of Contents Page
Title
‘Contents’
written in the
biggest, bold
font to stand
out.
Subtitles in larger
font to categorize
different pages
into subject
sections.
Numbered pages
briefly described.
Main feature
predominant in a
circle/ pop out to
draw attention to
it.
Long shot of
model on the
right hand side of
the page.
Text follows a
black and red
colour scheme-
colour scheme of
the magazine.
Only
£1
2015
Tickets on Sale
NOW!
Initial Plan
Success Criteria of a good magazine
 Good lightly on model- light shining towards model.
 Chunky text to draw attention
 Plain background
 Choose a theme (font and colour) – keeps it consistent and keeps continuity.
 Not too busy
 Model looking at the camera.
 Use generic conventions
 Main article stands out
 Model to take up most of the page- medium shot
 Organise articles well and make It looks fluid rather than rigid and constructed
 Make it grab the audience’s attention- use of bold fonts and catchy tag lines.
 Make the contents page and cover link.
 Make theme really obvious.
 Make sure spelling and grammar is correct. Don’t forget about rehtorical questions
and verbs and adjectives etc
Brina Johnson Media CA Research Presentation
Generic Conventions
• Puff- words or phrases on the cover of a magazine used to
boost status.
• Cover lines- information about major articles given on the
front page of a magazine.
• Masthead- the title of the magazine or newspaper
• Plug- information about the contents of a magazine or
newspaper given on the front cover
• Tag Line- A phrase that follows the main
• Direct mode of address- model looking at the camera
• Central image
• Barcode
• Date and issue number
ContentRecognisable
masthead
Tag line
Main cover
line
Direct
mode of
address
Plug
Puff
Bar code
Date and
issue
number
Cover line
Plug
Structure
Contents layered
over the main
image/photograph
so that they can fit
as much
information on as
possible but
making it stand out
with by having
picture in the
background.
Celebrity’s face is
never covered by
the text.
Masthead and other
important
information on the
left side of the
magazine because
shops used to stack
magazines on
shelves. Also
because we read
left to right. (Left
side third)
Barcode, issue
number and date
appear insignificant
Presentational Devices
Range of fonts
and font sizes to
differentiate
content
Colour theme
maintained (blue
and white)
Maintains the
house style of Q
magazine
Photograph of
Florence and the
machine relates
to the main
feature
Mise- en- scene
represents
Florence and the
Machine as
unique,
mysterious and
bold.
Language
Exclamation
marks to
emphasise the
words and add
energy
Pull quote- by taking
the most shocking,
exciting extract from
the interview and
putting it on the front
cover, it makes the
reader want to read
to find out the context
of the quote.
Question to the
reader teasing
the content
makes them
want to read to
find out the
answer.
Ellipses makes
the reader want
to read the
magazine to find
out more.
Alliteration
catches the
reader
Target Audience Research
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Target Audience Research Analysis
Target Audience Research Analysis
Target Audience Research Analysis
Target Audience Research Analysis
Representation
Representation of Eminem
The band Biffy Clyro are represented as dark and
mysterious mainly because of the costume used in the shot.
The two men at the back of the shot are wearing black
which is a dark colour that connotes power, evil and
mystery. The man at the front is wearing white which
connotes faith and purity however he is wearing a hood
over his head which suggests he is attempting to hide his
identity and possibly look taunting and secretive. This
represents them as dark as they are acting like they have
something to hide. It suggests that their music is loud,
strong and their genre is rock. They all have a lot of facial
hair and the man at the front has a tattoo and this again
shows their toughness and suggests a lack of care for
appearance. The framing of the cover suggests that the man
stood in the middle at the front is the lead signer of the
band because he is more predominant than the other two
people. Their facial expressions are serious and almost
look threatening and the fact that the man at the front has
his hand on his chin almost suggests that he is judging the
audience and it represents them as intimidating.
Representation
Representation Jay Z
Jay Z is represented as a business man who is
very professional and determined. His facial
expression is serious which represents him as
unhumourous and the direct mode of address
to the audience makes him seem very intense
and powerful. The costume he is wearing is a
grey suit and tie and dress scarf which are
very smart and slick, and it suggests that he
has a lot of money as the suit is designer
looking and the scarf and ring he is wearing
look quite luxurious. His body language
suggests that he is adjusting his suit so that he
looks smart and ‘ready for business’. The
artists’ hair is cut short and sharp and he is
cleanly shaven which represents him as
someone who takes pride in their appearance.
Representation
Representation of Lily Allen
The costume Lily Allen is wearing is intended to be provocative
as she is not wearing a blouse or bra, however her pose does not
reveal the front part of her body and therefore is not too
sexually explicit to be on the front of a magazine. The fact that
she is topless but turned away from the camera represents her as
daring and teasing because she is almost provoking the audience
and this also represents her as mischievous and playful. She is
staring at the camera with her finger in her mouth and this again
suggests she is trying to tease the audience however her facial
expression is serious which makes her seem slightly cold and
this matches the theme of grey/ silver on the background and
her shorts which again are quite dull, cold colours to represent
the fact she is trying to be seductive in a serious, stern way. Her
hair and makeup are also dark and she has a smoky eye look
which make her seem almost dark and sinister and this is
supported by the presence of two black panthers which
represent threat and danger. This all fits with the cover line
which is ‘sexy beast’ as lily Allen is represented as both very
sexual but also a mysterious, dark, threatening ‘beast’.
Photo Shoot Plan
• Costume: The costume that my model wears needs to be alternative and follow a
‘grunge’ fashion style.
• Hair and Makeup: Bold, extravagant and include dark, black
Smokey eyes. Hair should be big and back combed.
• Facial Expressions
• Shot type
MASTHEAD
MAIN
COVERLINE
Tagline
Barcode
Date/ issue
number
Pull quote
Competition
and
vouchers
inside
Cover
line
Plug
Puffery
Statement to the reader…..
Plug
Cover
line
Cover
line
AMPLIFIED
The real
RAVEN ROSE
Barcode
15/11/15
£3.50
“Music saved my life”
Win 2
VIP tickets
to see The
Killers
The
1975
Puffery
Statement to the reader…..
Plug
Artic Monkeys
Brand new
Album
Florence
and the
machine
Exclusive
Who did
what at
Reading
and
Leeds
B Girl
A in
D Rock
E
S
T
AMPLIFIED
CONTENTS
FEATURES
REVIEWS
NEWS
ARCTIC MONKEYS EXCLUSIVE
BRENDON URIE POSTERS
OLI SKYKES VS. AUSTIN CARLILE
WIN THE KILLERS TICKETS
MUSIC SCANDALS
ARTIST OF THE YEAR NOMINEES
RUSH ALBUM RATING
NECK DEEP ANNOUNCE HIATUS
PARAMORE AND ZEDD COLAB
EVERY MONTH
EDITORS PICK
DOWNLOAD CHART
SUBSCRIPTIONS
UPCOMING GIGS
DATE
The real
RAVEN ROSE
Interview
Website link
Page number &
Masthead
Page number &
Masthead
Interview Interview
We interviewed Raven Rose and got the low- down on how music
saved her life; her constant struggle to fight temptation; and she
told us what she really thinks about the crazy rock and roll
industry.
Contents Page Analysis
Use of subheadings to
categorize content.
Masthead logo
brands the
contents page.
Issue number is visible so
that readers can differentiate
between issues and see
when the magazine was
published if looking back at it
at a later date.
Page follows a colour
scheme- main
banners are red and
the background is
white. This applies
for the font aswell as
the font colours stick
to white, red and
black. This is so there
is consistency and
the reader can
recognize the theme
of the magazine.
The main articles are
briefly described and the
page numbers are
displayed so the reader
can easily navigate through
the magazine and find the
most exclusive content.
Picture showing one of
the bands featured in the
magazine to excite
readers and show what
the magazine includes.
Description of one of the
main features and the
heading is bigger and bold to
attract more attention as
this is likely to be an article
which many people are
wanting to read so by having
it labelled in bold, they will
be able to see the page
number and therefore find it
easily.
Picture of a feature
included in the
magazine is advertised
here as it is important
content so the reader
will want to see it
clearly from the
contents page.
Large image of one of the
main bands featured in the
magazine. Long shot with
interesting mise-en- scene
attracts the reader and
when a potential reader
opens the page in the shop,
they will be able to see a
successful band and this
might appeal to them and
encourage them to buy the
magazine.
Notes on Double Page Magazine Spread
 Large medium long shot in the centre of the page taking up majority of the space.
 No interviewer questions. A story is being told by the interviewees. Oasis describe the drunken instances
in which they recorded their hit singles and they talk about parties and fights between band members.
 The information is relayed to the reader via short paragraphs from all of the band members- introduced
by their name with colons.
 Page includes features such as pull quotes, information about a particular album (producer, location,
track listing). Circle shape which gives a brief description of the album and a small picture of the album
cover.
 Main picture has a caption box which names all of the band members from left to right.
 Picture covers the whole page with masthead and description of the interview placed on top of the
picture. White box strip down the right side of the page with the interview on.
 Interview starts off with an introduction which gives background context such as how the band started
off and where they are now, including their main achievements. Interview begins with a sentence which
sets the scene.. ‘Meanwhile Oasis’s heroes, The Stone Roses, were recording their second album just a
mile or so away at Rockfield…’. Then the interview starts with one of the band members describing the
atmosphere on that particular day.
 Background is white. Rectangular strips above large pull quotes all follow the same colour scheme.
 On each page the first letter of the first paragraph is written in a large, gold font.
 Lots of swearing within interviews. Pull quote usually involves profanity.
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation
Brina Johnson Media CA Research Presentation

More Related Content

Brina Johnson Media CA Research Presentation

  • 1. G321: Foundation Portfolio in Media Brina Johnson 2094 Centre Number: 27258
  • 2. Chosen Set Brief • Print- preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid- out text and a masthead. Additionally, produce a DTP mock-up of the layout of the contents page.
  • 6. Target Audience Analysis Target Audience for my school magazine GenderDaily Routine Concerns Interests Age Both males and females Aimed purely at Sixth Form Students. Age 16- 18 Sport, music, fashion, celebrities, world news, TV+ Music, extra curricular activities, socialising Stress, bullying, school work exams, jobs, universities, work experience, driving license School, homework, jobs, extra curricular activities, family
  • 7. Features advertised to appeal to my target audience Topic of Interest Feature Language on the cover School Events Winter ball tickets on sale Winter ball 2015: Tickets on sale NOW! UCAS Writing a personal statement Pro UCAS tips to get you into the uni of your choice Driving Lessons Win 4 free Driving lessons Do you want to win 4 free driving lessons? Fashion Seasonal trends for school The latest fashion trends Teacher Interview Interview with Mrs Oates Teacher Talk with Mrs Oates
  • 8. Generic Conventions of MagazinesTitle/ masthead in biggest, bold font at the top of the page. Bar Code in bottom corner Model is a well known celebrity. Medium shot in the middle of the page. Takes up most of the page. Exclusive Story made more predominant. Subtitle/ main theme in bold underneath magazine name. Cover lines down the both sides of the page advertising what is inside. Cover stars name in big text under the subtitle. Page follows a colour scheme. All font in a certain mix of colours.
  • 9. Generic Conventions of Contents Page Title ‘Contents’ written in the biggest, bold font to stand out. Subtitles in larger font to categorize different pages into subject sections. Numbered pages briefly described. Main feature predominant in a circle/ pop out to draw attention to it. Long shot of model on the right hand side of the page. Text follows a black and red colour scheme- colour scheme of the magazine.
  • 11. Success Criteria of a good magazine  Good lightly on model- light shining towards model.  Chunky text to draw attention  Plain background  Choose a theme (font and colour) – keeps it consistent and keeps continuity.  Not too busy  Model looking at the camera.  Use generic conventions  Main article stands out  Model to take up most of the page- medium shot  Organise articles well and make It looks fluid rather than rigid and constructed  Make it grab the audience’s attention- use of bold fonts and catchy tag lines.  Make the contents page and cover link.  Make theme really obvious.  Make sure spelling and grammar is correct. Don’t forget about rehtorical questions and verbs and adjectives etc
  • 13. Generic Conventions • Puff- words or phrases on the cover of a magazine used to boost status. • Cover lines- information about major articles given on the front page of a magazine. • Masthead- the title of the magazine or newspaper • Plug- information about the contents of a magazine or newspaper given on the front cover • Tag Line- A phrase that follows the main • Direct mode of address- model looking at the camera • Central image • Barcode • Date and issue number
  • 14. ContentRecognisable masthead Tag line Main cover line Direct mode of address Plug Puff Bar code Date and issue number Cover line Plug
  • 15. Structure Contents layered over the main image/photograph so that they can fit as much information on as possible but making it stand out with by having picture in the background. Celebrity’s face is never covered by the text. Masthead and other important information on the left side of the magazine because shops used to stack magazines on shelves. Also because we read left to right. (Left side third) Barcode, issue number and date appear insignificant
  • 16. Presentational Devices Range of fonts and font sizes to differentiate content Colour theme maintained (blue and white) Maintains the house style of Q magazine Photograph of Florence and the machine relates to the main feature Mise- en- scene represents Florence and the Machine as unique, mysterious and bold.
  • 17. Language Exclamation marks to emphasise the words and add energy Pull quote- by taking the most shocking, exciting extract from the interview and putting it on the front cover, it makes the reader want to read to find out the context of the quote. Question to the reader teasing the content makes them want to read to find out the answer. Ellipses makes the reader want to read the magazine to find out more. Alliteration catches the reader
  • 25. Representation Representation of Eminem The band Biffy Clyro are represented as dark and mysterious mainly because of the costume used in the shot. The two men at the back of the shot are wearing black which is a dark colour that connotes power, evil and mystery. The man at the front is wearing white which connotes faith and purity however he is wearing a hood over his head which suggests he is attempting to hide his identity and possibly look taunting and secretive. This represents them as dark as they are acting like they have something to hide. It suggests that their music is loud, strong and their genre is rock. They all have a lot of facial hair and the man at the front has a tattoo and this again shows their toughness and suggests a lack of care for appearance. The framing of the cover suggests that the man stood in the middle at the front is the lead signer of the band because he is more predominant than the other two people. Their facial expressions are serious and almost look threatening and the fact that the man at the front has his hand on his chin almost suggests that he is judging the audience and it represents them as intimidating.
  • 26. Representation Representation Jay Z Jay Z is represented as a business man who is very professional and determined. His facial expression is serious which represents him as unhumourous and the direct mode of address to the audience makes him seem very intense and powerful. The costume he is wearing is a grey suit and tie and dress scarf which are very smart and slick, and it suggests that he has a lot of money as the suit is designer looking and the scarf and ring he is wearing look quite luxurious. His body language suggests that he is adjusting his suit so that he looks smart and ‘ready for business’. The artists’ hair is cut short and sharp and he is cleanly shaven which represents him as someone who takes pride in their appearance.
  • 27. Representation Representation of Lily Allen The costume Lily Allen is wearing is intended to be provocative as she is not wearing a blouse or bra, however her pose does not reveal the front part of her body and therefore is not too sexually explicit to be on the front of a magazine. The fact that she is topless but turned away from the camera represents her as daring and teasing because she is almost provoking the audience and this also represents her as mischievous and playful. She is staring at the camera with her finger in her mouth and this again suggests she is trying to tease the audience however her facial expression is serious which makes her seem slightly cold and this matches the theme of grey/ silver on the background and her shorts which again are quite dull, cold colours to represent the fact she is trying to be seductive in a serious, stern way. Her hair and makeup are also dark and she has a smoky eye look which make her seem almost dark and sinister and this is supported by the presence of two black panthers which represent threat and danger. This all fits with the cover line which is ‘sexy beast’ as lily Allen is represented as both very sexual but also a mysterious, dark, threatening ‘beast’.
  • 28. Photo Shoot Plan • Costume: The costume that my model wears needs to be alternative and follow a ‘grunge’ fashion style. • Hair and Makeup: Bold, extravagant and include dark, black Smokey eyes. Hair should be big and back combed. • Facial Expressions • Shot type
  • 30. AMPLIFIED The real RAVEN ROSE Barcode 15/11/15 £3.50 “Music saved my life” Win 2 VIP tickets to see The Killers The 1975 Puffery Statement to the reader….. Plug Artic Monkeys Brand new Album Florence and the machine Exclusive Who did what at Reading and Leeds B Girl A in D Rock E S T
  • 31. AMPLIFIED CONTENTS FEATURES REVIEWS NEWS ARCTIC MONKEYS EXCLUSIVE BRENDON URIE POSTERS OLI SKYKES VS. AUSTIN CARLILE WIN THE KILLERS TICKETS MUSIC SCANDALS ARTIST OF THE YEAR NOMINEES RUSH ALBUM RATING NECK DEEP ANNOUNCE HIATUS PARAMORE AND ZEDD COLAB EVERY MONTH EDITORS PICK DOWNLOAD CHART SUBSCRIPTIONS UPCOMING GIGS DATE
  • 32. The real RAVEN ROSE Interview Website link Page number & Masthead Page number & Masthead Interview Interview We interviewed Raven Rose and got the low- down on how music saved her life; her constant struggle to fight temptation; and she told us what she really thinks about the crazy rock and roll industry.
  • 33. Contents Page Analysis Use of subheadings to categorize content. Masthead logo brands the contents page. Issue number is visible so that readers can differentiate between issues and see when the magazine was published if looking back at it at a later date. Page follows a colour scheme- main banners are red and the background is white. This applies for the font aswell as the font colours stick to white, red and black. This is so there is consistency and the reader can recognize the theme of the magazine. The main articles are briefly described and the page numbers are displayed so the reader can easily navigate through the magazine and find the most exclusive content. Picture showing one of the bands featured in the magazine to excite readers and show what the magazine includes. Description of one of the main features and the heading is bigger and bold to attract more attention as this is likely to be an article which many people are wanting to read so by having it labelled in bold, they will be able to see the page number and therefore find it easily. Picture of a feature included in the magazine is advertised here as it is important content so the reader will want to see it clearly from the contents page. Large image of one of the main bands featured in the magazine. Long shot with interesting mise-en- scene attracts the reader and when a potential reader opens the page in the shop, they will be able to see a successful band and this might appeal to them and encourage them to buy the magazine.
  • 34. Notes on Double Page Magazine Spread  Large medium long shot in the centre of the page taking up majority of the space.  No interviewer questions. A story is being told by the interviewees. Oasis describe the drunken instances in which they recorded their hit singles and they talk about parties and fights between band members.  The information is relayed to the reader via short paragraphs from all of the band members- introduced by their name with colons.  Page includes features such as pull quotes, information about a particular album (producer, location, track listing). Circle shape which gives a brief description of the album and a small picture of the album cover.  Main picture has a caption box which names all of the band members from left to right.  Picture covers the whole page with masthead and description of the interview placed on top of the picture. White box strip down the right side of the page with the interview on.  Interview starts off with an introduction which gives background context such as how the band started off and where they are now, including their main achievements. Interview begins with a sentence which sets the scene.. ‘Meanwhile Oasis’s heroes, The Stone Roses, were recording their second album just a mile or so away at Rockfield…’. Then the interview starts with one of the band members describing the atmosphere on that particular day.  Background is white. Rectangular strips above large pull quotes all follow the same colour scheme.  On each page the first letter of the first paragraph is written in a large, gold font.  Lots of swearing within interviews. Pull quote usually involves profanity.