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Working in partnership with your club - The Bristol City experience

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The document summarizes the relationship between the Bristol City Football Club Trust and the club board and staff. It describes how the Trust was formed in 2005 and now has over 5,000 fans on its database and 400 paid members. The good relationship allows Trust members to buy club shares, attend and call board meetings, have a direct line to the chairman, and place articles in the matchday program. It also discusses how the Trust was asked to coordinate fan input for plans to build a new stadium.

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Jon Darch – Trust Board
Trust History Formed late 2005 ‘ Legends’ event launch night Nov. 2005 5,000+ fans on InTouch database c. 400 paid-up members Shares in the club Good relationship with club board & staff
What’s a good relationship? Can buy shares and specify use of funds Standing invitation to attend / call board meetings Direct line to chairman and chief exec. at work and at home ‘ Entrusted’ with the ‘Official’ fans’ forum Articles and ‘ads’ in matchday programme
What’s a good relationship? Q&A sessions with the chairman … often at pubs prior to an away game: Steve Lansdown (BCFC Chairman), landlady and Stuart Rogers (Trust Chairman)
What’s a good relationship? Able to hand out flyers at the ground Able to have turnstile operators do same Able to book exhibition hall at no cost Stand at club annual open day at no cost Asked to give input on membership scheme Promotion, e.g. of Trust MOTM text voting, on scoreboard Articles on club website, e.g.:
 
What’s a good relationship? And, finally, asked to coordinate fan input on the new stadium
How? Ground rules set from the start Adult-adult not parent-child relationship Professional approach 100% confidentiality Earned the right to be listened to Prepared to be critical / advance warning ‘ Free consultancy’ Built personal relationships
New Stadium Opportunity November 2007 – New stadium plans announced at AGM Chairman Steve Lansdown calls on Trust to coordinate fans’ views
Online survey 1
Online survey 2
Original ‘Home End’
Revised ‘Home End’
supportcity.ne t Say YES!
Online survey 2
Conclusions Be professional Adult-to-adult approach Keep confidential information confidential Try to resolve differences before going public Stand your ground Provide ‘free consultancy’ Exploit the relationship to the Trust’s benefit
Thanks for listening – Questions?

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Working in partnership with your club - The Bristol City experience

  • 1. Jon Darch – Trust Board
  • 2. Trust History Formed late 2005 ‘ Legends’ event launch night Nov. 2005 5,000+ fans on InTouch database c. 400 paid-up members Shares in the club Good relationship with club board & staff
  • 3. What’s a good relationship? Can buy shares and specify use of funds Standing invitation to attend / call board meetings Direct line to chairman and chief exec. at work and at home ‘ Entrusted’ with the ‘Official’ fans’ forum Articles and ‘ads’ in matchday programme
  • 4. What’s a good relationship? Q&A sessions with the chairman … often at pubs prior to an away game: Steve Lansdown (BCFC Chairman), landlady and Stuart Rogers (Trust Chairman)
  • 5. What’s a good relationship? Able to hand out flyers at the ground Able to have turnstile operators do same Able to book exhibition hall at no cost Stand at club annual open day at no cost Asked to give input on membership scheme Promotion, e.g. of Trust MOTM text voting, on scoreboard Articles on club website, e.g.:
  • 6.  
  • 7. What’s a good relationship? And, finally, asked to coordinate fan input on the new stadium
  • 8. How? Ground rules set from the start Adult-adult not parent-child relationship Professional approach 100% confidentiality Earned the right to be listened to Prepared to be critical / advance warning ‘ Free consultancy’ Built personal relationships
  • 9. New Stadium Opportunity November 2007 – New stadium plans announced at AGM Chairman Steve Lansdown calls on Trust to coordinate fans’ views
  • 16. Conclusions Be professional Adult-to-adult approach Keep confidential information confidential Try to resolve differences before going public Stand your ground Provide ‘free consultancy’ Exploit the relationship to the Trust’s benefit
  • 17. Thanks for listening – Questions?