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Bubbble Mobile App Concept

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Carolyne Cerka

The document outlines a proposed project to design a new social media mobile application called Bubbble. The app aims to combine existing social media features like sharing updates and music discovery with friends in a single platform. The designer will conduct user research through interviews and surveys to understand needs and define personas. Prototypes and wireframes will then be created applying UX best practices. The 5 week project timeline details the research, design, and testing process. Questions address reinventing social networks, conducting initial user interviews, and using third-party images and logos in personal projects.

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SOCIAL MEDIA FUTURES: BUBBBLE GROW YOUR INNER CIRCLE. DISCOVER MUSIC WITH FRIENDS. SHARE YOUR STORY. Carolyne Gomez 03/08/2019 DMD 300: Digital Multimedia Design Studio Spring 2019
BIO • To create a new future in social networking through a mobile application. • Build a brand identity for a new product design. • Apply best UI/UX practices along the way. • Create a viable interactive mockup. Hey there I’m Carolyne! I am a UI/UX & Graphic Designer based in San Diego, California. I create a wide variety of designs from logos and flyers, to web and mobile interfaces. I incorporate UX practices in my work through journey mapping, building personas and user research. GOALS FOR THIS PROJECT:
CONCEPT The mobile application I will be creating is a social networking space where friends can get together, share music, photos and updates all in one platform. The app will combine the uses that social media already has, but will have additional features under one roof. What makes Bubbble different, is that you will be able to grow your Bubbble (or keep it close-knit). The Bubbble will be a place where you can engage with friends for virtual meetups, concerts, share status updates or post to your Bubbble feed. Topics that will need to be researched: • Competitive analysis of current social/music/meetup applications and their functionality. • User research for social media platforms. (Understanding user pain points and identifying successful features) • User Interviews/Surveys. • Persona building to identify target audiences. • Journey mapping user tasks. • Application Mapping • User Testing
PRODUCTION SCOPE • Competitive Analysis • Goal Setting • User Interviews • User Surveys • Personas • User Journeys • Storyboards • Application Map • Sketching • Wireframes • Logos • Prototypes • Heuristic evaluation • Usability Testing • Retrospective Case Study Here is the break down of deliverables throughout the duration of this project.
PRODUCTION PIPELINE • Here is the process I will use. This combines both UX practices and UI design tasks. • Project will be managed using Trello to sort tasks as they are completed. • Users will have to be discovered and interviewed, but I will be the sole person involved in this project. Tools that will be used: - Trello (Project Management) - Sketch App (Diagrams, Wireframes and Mockups) - Adobe Illustrator (Logo Design) - Principle (Prototype Animations)
REQUIRED CAPABILITIES The required capabilities include: • Having basic understanding of design software used. (Illustrator, Sketch, Principle) • Produce and test design deliverables such as interaction flows, wireframes, mockups, and prototypes. • Creative curiosity, analytical, & attention to detail. • Understanding UX principles and best practices.
CAPABILITIES Existing • I have a good understanding and experience in the both user research, personas, competitive analysis and visual design. • For examples of my work, please visit one of my mobile app case studies: • https://www.ccerka.com/#/barnes-and-noble/ Needed • Additional research methods • Improvement on user interview question types • Production of different user storyboards
TIMELINE Week 1: Discover & Research (Research competitors, identify brand goals, user interviews/survey) Week 2: Define & Deliver (Personas, translate goals to tasks, journey mapping) Week 3: Design (Create sketches and wireframes) Week 4: Prototype (Create final mockup and animate interactions.) Week 5: Deliver & Test: (Heuristic Evaluation, final tests, finalize case study on blog.) Project duration 5 weeks
RESEARCH • The areas of research include UX strategy which focuses on business goals and starts before the design or development of a digital product. This goes over the vision of business objectives and bridges the gap between business, product and it’s features. • The second area will be in UX research that consists of user Interviews, surveys, building personas, creating journey maps and understanding competitors to evaluate what will be needed in the application.
QUESTIONS • The intent of this project to create a new application that combines features of pre-existing social media applications to transition to a new ”future” of how we communicate. It will also have new features not seen in combination within an application before. What ways can I “re-invent” a social network to have my users convert to this app? (I want to keep the same features in other apps since I don’t want it drastically different that what users are used to …for example how users transitioned from Myspace to Facebook. I essentially want to create the same phenomenon with my product.) • In terms of user research, what would be the best way to go about interviewing people without a product to test initially? What questions should I ask and to whom? • General question: How do designers making concept case studies, go about using images of musicians, album art and logos? (Like Youtube and Spotify) Should I be crediting this in my work even though it is consider a class/personal project? ( For more context: I see plenty of redesigns in portfolios that are from other companies using their logos and design systems. If these are personal projects, are we okay to use their names, logos etc…?)

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Bubbble Mobile App Concept

  • 1. SOCIAL MEDIA FUTURES: BUBBBLE GROW YOUR INNER CIRCLE. DISCOVER MUSIC WITH FRIENDS. SHARE YOUR STORY. Carolyne Gomez 03/08/2019 DMD 300: Digital Multimedia Design Studio Spring 2019
  • 2. BIO • To create a new future in social networking through a mobile application. • Build a brand identity for a new product design. • Apply best UI/UX practices along the way. • Create a viable interactive mockup. Hey there I’m Carolyne! I am a UI/UX & Graphic Designer based in San Diego, California. I create a wide variety of designs from logos and flyers, to web and mobile interfaces. I incorporate UX practices in my work through journey mapping, building personas and user research. GOALS FOR THIS PROJECT:
  • 3. CONCEPT The mobile application I will be creating is a social networking space where friends can get together, share music, photos and updates all in one platform. The app will combine the uses that social media already has, but will have additional features under one roof. What makes Bubbble different, is that you will be able to grow your Bubbble (or keep it close-knit). The Bubbble will be a place where you can engage with friends for virtual meetups, concerts, share status updates or post to your Bubbble feed. Topics that will need to be researched: • Competitive analysis of current social/music/meetup applications and their functionality. • User research for social media platforms. (Understanding user pain points and identifying successful features) • User Interviews/Surveys. • Persona building to identify target audiences. • Journey mapping user tasks. • Application Mapping • User Testing
  • 4. PRODUCTION SCOPE • Competitive Analysis • Goal Setting • User Interviews • User Surveys • Personas • User Journeys • Storyboards • Application Map • Sketching • Wireframes • Logos • Prototypes • Heuristic evaluation • Usability Testing • Retrospective Case Study Here is the break down of deliverables throughout the duration of this project.
  • 5. PRODUCTION PIPELINE • Here is the process I will use. This combines both UX practices and UI design tasks. • Project will be managed using Trello to sort tasks as they are completed. • Users will have to be discovered and interviewed, but I will be the sole person involved in this project. Tools that will be used: - Trello (Project Management) - Sketch App (Diagrams, Wireframes and Mockups) - Adobe Illustrator (Logo Design) - Principle (Prototype Animations)
  • 6. REQUIRED CAPABILITIES The required capabilities include: • Having basic understanding of design software used. (Illustrator, Sketch, Principle) • Produce and test design deliverables such as interaction flows, wireframes, mockups, and prototypes. • Creative curiosity, analytical, & attention to detail. • Understanding UX principles and best practices.
  • 7. CAPABILITIES Existing • I have a good understanding and experience in the both user research, personas, competitive analysis and visual design. • For examples of my work, please visit one of my mobile app case studies: • https://www.ccerka.com/#/barnes-and-noble/ Needed • Additional research methods • Improvement on user interview question types • Production of different user storyboards
  • 8. TIMELINE Week 1: Discover & Research (Research competitors, identify brand goals, user interviews/survey) Week 2: Define & Deliver (Personas, translate goals to tasks, journey mapping) Week 3: Design (Create sketches and wireframes) Week 4: Prototype (Create final mockup and animate interactions.) Week 5: Deliver & Test: (Heuristic Evaluation, final tests, finalize case study on blog.) Project duration 5 weeks
  • 9. RESEARCH • The areas of research include UX strategy which focuses on business goals and starts before the design or development of a digital product. This goes over the vision of business objectives and bridges the gap between business, product and it’s features. • The second area will be in UX research that consists of user Interviews, surveys, building personas, creating journey maps and understanding competitors to evaluate what will be needed in the application.
  • 10. QUESTIONS • The intent of this project to create a new application that combines features of pre-existing social media applications to transition to a new ”future” of how we communicate. It will also have new features not seen in combination within an application before. What ways can I “re-invent” a social network to have my users convert to this app? (I want to keep the same features in other apps since I don’t want it drastically different that what users are used to …for example how users transitioned from Myspace to Facebook. I essentially want to create the same phenomenon with my product.) • In terms of user research, what would be the best way to go about interviewing people without a product to test initially? What questions should I ask and to whom? • General question: How do designers making concept case studies, go about using images of musicians, album art and logos? (Like Youtube and Spotify) Should I be crediting this in my work even though it is consider a class/personal project? ( For more context: I see plenty of redesigns in portfolios that are from other companies using their logos and design systems. If these are personal projects, are we okay to use their names, logos etc…?)