2. Defining Startups
LIKE A BOSS
Temporary organization!
designed to search for a!
repeatable and scalable business model.!
3. Everyone things it is a bad idea!
Rocking it!
LIKE A BOSS
You think it’s the greatest thing ever!
People try to change your vision!
You have co-founders! No paycheck!
Long hours with no direct return!
Ideas
Credits
>
h-p://www.jeffgothelf.com/blog/rock-‐bands-‐and-‐startups
4. Free pizza and beer!
Cool Parties!
You’re a boss!
Living the Dream! Dress casual!
LIKE A BOSS
10. Steal ideas!
LIKE A BOSS
Thomas Edison!
“The Boss”
Even Thomas Edison – who gave ideas their
(terrible) symbol – was not the first nor the only
working on it.!
11. Have more Ideas!
Come up
LIKE A BOSS with 10
ideas a
day…!
…and throw
them away!!
“I write one page
of masterpiece to
99 pages of shit”!
Hemingway! Ernest Hemingway!
Writing Guru
12. "I have just solved
the problem of the Hype it up!
subdivision of the
electric light.”!
LIKE A BOSS
“When I'm through,
only the rich will be
able to afford
candles.”!
“Lai dat.”!
! Stock of gas
companies!
Thomas Edison!
Boss! (finally ready after 2.5 years)!
13. Pivot!
LIKE A BO
First idea is not working out? Adjust concept,
revenue model, target market, etc.!
15. Business!
2010! !Clean up everything!
2011! !Investment from Skype Founder!
2012! !1M Likes!
Get 1M Likes!
LIKE A BOSS
16. • Helping people help others!
!
• “Social Craigslist”!
• No noise, all signal!
BRILLIANT!
Second Startup!
LIKE A BOSS
17. Fight!
LIKE A BOSS
Before launching, I found many had failed. After
launching, I found others still trying, all struggling to
find a market!
18. What
for
Who?
• Early
adopters?
• No
clear
problem
Content
• Don’t
make
them
think
• Charming
content
Scrap Features!
LIKE A BOSS
I tried and fix the service by clarifying the value
proposition, identify possible early adopters, and
making usage as simple as possible.!
19. Mentoring!
LIKE A BOSS
I went to mentor at the 500 Startups accelerator, and
found many companies having clear value
propositions and doing “lean”.!
20. Idea
source
>
h-p://grasshopperherder.com/taxonomy-‐of-‐the-‐lean-‐startup-‐anG-‐pivot/
Friends & Family Pivot!
LIKE A BOSS
If everything fails, there is always a possibility for a
final pivot for saving face: the Friends & Family Pivot!!