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Building your Startup Brand

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Joshua Rozario
Joshua Rozario

This document provides key questions to consider when branding a startup. It asks questions about passion, expertise, competitors, customer needs, target audience, branding attributes, logo, colors, and more. It then introduces Creatives That Work, a branding and marketing agency that can help answer these questions and develop a cohesive brand strategy through research, creativity, and technology. Their services include startup branding, event branding, personal branding, and marketing communications.

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Key Questions to Brand Your Start-up! Joshua  Rozario   Co-­‐Founder,  Crea-ves  That  Work   www.joshuarozario.com  
Key Questions to Ask while Building your Startup Brand?
What are You and your Startup Deeply Passionate About?
What are your Startups Expertise and Key Value Proposition?
Who are your Competitors?
Why should your customers Choose you over your competitors?
What ‘Attributes’ & ‘Values’ do you want your Startup Brand to stand for?
Who is your Target Audience?
What ‘Need’ do you cater to for your ‘Target Audience’?
What memorable ‘Headline or Byline’ speaks of your Startup Brand?
What do you want people to ‘Think-Feel-Perceive’ about your Startup Brand?
What Unique name will represent your Brand Best?
What Colors will represent your Brand Attributes?
What kind of Visual Image (Logo) will represent your Brand Best?
Need Help Building your Startup Brand? Talk to us
Who are we? We are a a boutique Branding & Marketing Communication Agency that strives to create Brands that people will Love, Remember, Buy & Advocate. Through our magical blend of Research, Strategy, Creativity and Technology, we help you Discover and Unleash the true potential of your brand Our Expertise •  Start-up Branding •  Event Branding •  Personal Branding •  Marketing Communication •  Online & Social Media Marketing •  Web Strategy, Design & Develoment
Why Choose Us? We believe that if you don’t have a Strategy, any campaign can take you there, that’s why we study your brand, the stakeholders, the competitors, the market, your existing marketing strategy etc. and help create a singular, recognizable identity and that is showcased across our designs and work We at Creatives That Work Bridge The Gap between Left Brain (Strategy) and Right Brain (Creativity)
Contact us Creatives That Work # 111, 10th Main, 1st Floor, Nandanam Layout, Hormavu Main Road, Kalyan Nagar PO, Bangalore-560 043, Karnataka- India Telephone: +91 80 4145 6612 : Mobile: +91-92430 22442 Email: connect@creativesthatwork.com www.creativesthatwork.com crea-veswow  
If  it  doesn't’t  Sell,  it  isn't  Crea-ve-­‐  David  Ogilvy  

More Related Content

Building your Startup Brand

  • 1. Key Questions to Brand Your Start-up! Joshua  Rozario   Co-­‐Founder,  Crea-ves  That  Work   www.joshuarozario.com  
  • 2. Key Questions to Ask while Building your Startup Brand?
  • 3. What are You and your Startup Deeply Passionate About?
  • 4. What are your Startups Expertise and Key Value Proposition?
  • 5. Who are your Competitors?
  • 6. Why should your customers Choose you over your competitors?
  • 7. What ‘Attributes’ & ‘Values’ do you want your Startup Brand to stand for?
  • 8. Who is your Target Audience?
  • 9. What ‘Need’ do you cater to for your ‘Target Audience’?
  • 10. What memorable ‘Headline or Byline’ speaks of your Startup Brand?
  • 11. What do you want people to ‘Think-Feel-Perceive’ about your Startup Brand?
  • 12. What Unique name will represent your Brand Best?
  • 13. What Colors will represent your Brand Attributes?
  • 14. What kind of Visual Image (Logo) will represent your Brand Best?
  • 15. Need Help Building your Startup Brand? Talk to us
  • 16. Who are we? We are a a boutique Branding & Marketing Communication Agency that strives to create Brands that people will Love, Remember, Buy & Advocate. Through our magical blend of Research, Strategy, Creativity and Technology, we help you Discover and Unleash the true potential of your brand Our Expertise •  Start-up Branding •  Event Branding •  Personal Branding •  Marketing Communication •  Online & Social Media Marketing •  Web Strategy, Design & Develoment
  • 17. Why Choose Us? We believe that if you don’t have a Strategy, any campaign can take you there, that’s why we study your brand, the stakeholders, the competitors, the market, your existing marketing strategy etc. and help create a singular, recognizable identity and that is showcased across our designs and work We at Creatives That Work Bridge The Gap between Left Brain (Strategy) and Right Brain (Creativity)
  • 18. Contact us Creatives That Work # 111, 10th Main, 1st Floor, Nandanam Layout, Hormavu Main Road, Kalyan Nagar PO, Bangalore-560 043, Karnataka- India Telephone: +91 80 4145 6612 : Mobile: +91-92430 22442 Email: connect@creativesthatwork.com www.creativesthatwork.com crea-veswow  
  • 19. If  it  doesn't’t  Sell,  it  isn't  Crea-ve-­‐  David  Ogilvy