Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.
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BurlyCon 2014 - Social Media for Winners
1. Social Media
Marketing for Winners
Erica McGillivray
Sr. Community Manager at Moz
@emcgillivray
Jo Jo Stiletto
Professor of Nerdlesque
@JoJoStiletto
15. Page vs. profile
Analytics
Audience
segmentation
Updates seen less
Only comment/tag
other pages
“Better” networking
Updates seen more
often
No analytics
May shut down extra
profiles, re: “real
name” drama
@emcgillivray #burlycon @jojostiletto
16. Page vs. profile
Analytics
Audience
segmentation
Updates seen less
Only comment/tag
other pages
“Better” networking
Updates seen more
often
No analytics
May shut down extra
profiles, re: “real
name” drama
@emcgillivray #burlycon @jojostiletto
83. Resources
• Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting
FTW by Jen Lopez http://bit.ly/1BG8Gvm
• Best Social Media Metrics: Conversation, Amplification, Applause, Economic
Value by Avinash Kaushik http://bit.ly/Z3c5rB
• Beginner’s Guide to Social Media http://bit.ly/1nUXyKp
• The Marketer's Guide to Facebook Graph Search by Simon Penson
http://bit.ly/1rYObel
• The Essential Guide to Social Media Etiquette by Jen Lopez
http://slidesha.re/1CLfavB
• Surviving Without Snippets: Your New Video SEO Strategy by Casey Henry
http://bit.ly/XKN2cR
• Ello: The Complete Guide to the Ad Free Social Network by Mark Traphagen
http://bit.ly/1vDffx3
• G+ Ripples Bookmarklet by AJ Kohn http://bit.ly/1nUXFFP
• Twitter Analytics http://ads.twitter.com/
• Tweetdeck http://www.tweetdeck.com/
• Hootsuite http://www.hootsuite.com/
• True Social Metrics http://www.truesocialmetrics.com/
• Buffer https://bufferapp.com/
• Rival IQ https://www.rivaliq.com/
• Wistia http://www.wistia.com/