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Business communication module 3 - Kerala University

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Nijaz N
Nijaz N

Unit III Persuasive communication - Circulars, Publicity material, news letters, Notices and advertisements, Leaflets, Invitation; Internal communication - memoranda, meeting documentation, Reports, Types of reports, Writing of reports.

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PREPARED BY NIJAZ N
• Clear purposeful communication can – Remove obstacles – Build Support – Change Perception – Influence behavior – Speed decision making & action • Writing reveals one’s ability to think clearly and to use language effectively.
• Are a highly effective way to communicate with employees or customers. • Circulars are an inexpensive and fast way to distribute information. • Managers can create a circular on their computer and print out multiple copies in 30 minutes or less. • The most important feature is the heading, which targets a specific audience.
Business communication module 3 - Kerala University
• Anything used to publicise or raise awareness of the Council's work, including but not limited to posters.
• A bulletin issued periodically to the members of a society, business, or organization. • Report or open letter giving informal or confidential news of interest to a special group
• An announcement containing information about an event. • A sign posted in a public place as an advertisement.
• Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action • A public promotion of some product or service
• A leaflet is a written or pictorial message on a single sheet of paper. • Standard leaflets contain general propaganda messages intended for repeated use in all types of psychological operations.
Business communication module 3 - Kerala University
• An Invitation letter is a simple letter written to invite or request the presence of an individual or groups of patrons for a celebration or an important function.
PREPARED BY NIJAZ N ASST PROFESSOR C H MOHD’ MEMORIAL COLLEGE FOR ADVANCED STUDIES
• Is the dialogic process between employees and employer, and employees and employees. • Communication between employees is very often far more powerful than any communication from employer to employee.
• A written proposal or reminder. • A note, document or other communication that helps the memory by recording events or observations on a topic, such as may be used in a business office. • Plural of memorandum.
• Notice : Before the meeting. – Sent to those who have the right to attend the meeting. – Should reach within reasonable time. (Should include Day -Date –time – Place) • Agenda : Before the meeting – Official list of things to be done or dealt with in meeting. • Minutes : During the meeting. – Official record of discussion held and decisions taken during the meeting. – Serve as an aid to memory

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Business communication module 3 - Kerala University

  • 2. • Clear purposeful communication can – Remove obstacles – Build Support – Change Perception – Influence behavior – Speed decision making & action • Writing reveals one’s ability to think clearly and to use language effectively.
  • 3. • Are a highly effective way to communicate with employees or customers. • Circulars are an inexpensive and fast way to distribute information. • Managers can create a circular on their computer and print out multiple copies in 30 minutes or less. • The most important feature is the heading, which targets a specific audience.
  • 5. • Anything used to publicise or raise awareness of the Council's work, including but not limited to posters.
  • 6. • A bulletin issued periodically to the members of a society, business, or organization. • Report or open letter giving informal or confidential news of interest to a special group
  • 7. • An announcement containing information about an event. • A sign posted in a public place as an advertisement.
  • 8. • Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action • A public promotion of some product or service
  • 9. • A leaflet is a written or pictorial message on a single sheet of paper. • Standard leaflets contain general propaganda messages intended for repeated use in all types of psychological operations.
  • 11. • An Invitation letter is a simple letter written to invite or request the presence of an individual or groups of patrons for a celebration or an important function.
  • 12. PREPARED BY NIJAZ N ASST PROFESSOR C H MOHD’ MEMORIAL COLLEGE FOR ADVANCED STUDIES
  • 13. • Is the dialogic process between employees and employer, and employees and employees. • Communication between employees is very often far more powerful than any communication from employer to employee.
  • 14. • A written proposal or reminder. • A note, document or other communication that helps the memory by recording events or observations on a topic, such as may be used in a business office. • Plural of memorandum.
  • 15. • Notice : Before the meeting. – Sent to those who have the right to attend the meeting. – Should reach within reasonable time. (Should include Day -Date –time – Place) • Agenda : Before the meeting – Official list of things to be done or dealt with in meeting. • Minutes : During the meeting. – Official record of discussion held and decisions taken during the meeting. – Serve as an aid to memory