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Business
 English
Business english
Business english
Definitions for "Business English"
• - Language for business situations

  - English in business usage, especially the styles and
  forms of business correspondence

  - Useful language for getting a job

  - Business English is a form of international English

  - useful language and phrases to improve your
  spoken/written communication skills in English in
  different business situations

  - a specialism within the English language
• For some, Business English focuses
  on the vocabulary used in the
  universe of commerce, trade,
  finance, professions, politics and
  international relations.
• Many people refer to "BE" as the
  language for commerce topics such
  as government and corporate policy,
  programs, functions and procedures.
• "BE" Communication is any
  communication used to promote
  a product, service, or
  organization; relay information
  within or outside the business; or
  deal with public, legal or
  government issues.
Variety of functions
  Marketing         Branding        Customer
                                    relations
  Consumer         Advertising    Public relations
   behavior
Media relations     Corporate      Community
                  communication    engagement
 Research &        Reputation      Interpersonal
Measurement       management      communication
  Employee           Online           Event
 engagement       communication    management
WAYS OF TRANSMITTING “BC”

 Internet
               Radio       Television
broadcasts


web-based
                           Outdoor
  social        Print
                           displays
networks


                           Word of
meetings     conventions
                           mouth
WHY DO WE
HAVE TO USE
 ENGLISH IN
 BUSINESS?
English is global.
Most
employees
use English
primarily at
   work.
Work has
 become
more solitary
   with
computers.
IMPORTANCE OF
   BUSINESS
   ENGLISH
Business Leverage
• One of the reasons why people fail in
  businesses is its failure in knowing the
  basics which is communication, business
  English. In addition, business English
  means respect. Respect for the person
  you are talking to and respect for the
  business. Having good command of the
  English language gives you an advantage.
Career Growth
• Knowledge of business English =
  confidence. In turn, confidence might
  turn into good performance. Intelligence
  does not really put you up the corporate
  ladder. You need confidence to back you
  up, and business English provides you
  that. Knowing that nothing will go wrong
  as you present in front of the people, you
  are sure to get approval.
The Internet
• Majority of Web contents is written in
  English. We all know that the Internet is
  an essential part of a business. It is hard
  to filter good contents from the Internet.
  What gives you an edge is the manner
  the item is written or done. Having
  business English in those contents means
  that there is something to say and there
  is substance to be said.
HOW WILL I
DEAL WITH
BUSINESS
ENGLISH?
1. BE A
  GOOD
LANGUAGE
STUDENT.
10 WAYS ON HOW
 TO BE A GOOD
   LANGUAGE
    STUDENT
1. Do make sure you have something to record
   new items of language (notebook, netbook
   etc)
2. Don’t rely solely on your memory.
3. Do make sure you have access to a dictionary.
4. Don’t miss the opportunity to pick up new
   words and check their meaning.
5. Do go over the day’s lesson, make a note of
   anything you don’t understand ready to ask
   your teacher at the next lesson.
6. Don’t be afraid to ask your teacher to go over
  things or explain things again – it’s an
  opportunity to make sure everything is clear
  before moving on.
7. Do watch TV in English if you have the chance.
8. Don’t feel that you have to understand
  everything. Relax and enjoy the experience, if
  you can get a good overview of the
  conversation or TV program that might be
  enough (then, as in No 6, ask your teacher the
  next lesson).
9. Do write a learner diary – a few lines after
  each day’s experience will not only give you a
  lovely record of your course, but it is also an
  interesting and personal way to make a record
  of your learning. This can be useful for
  language recycling and sharing with teachers
  and/or classmates.
10. Do enjoy your learning experience –
  something you enjoy and are absorbed in will
  be both successful and valuable.
2. Broaden
your skills.
exercises to broaden your skills:
• Top 10 best films ever – this works well
  as a discussion topic at lunch or in the
  office you have to get a consensus
• Jokes and humor – very important in a
  business environment
• Poetry – don’t dismiss this as a language
  exercise, poems often short and easily
  accessible
3. Increase
    your
vocabulary.
10 WAYS TO INCREASE
            VOCABULARY
1. Use a bilingual dictionary - look up words
   you come across but don’t understand and
   make a note of them or even better use them
   straight away!
2. Choose one lexical set at a time - for
   example animals, can you, hand on heart, say
   that you know the English word for all the
   animals? Think of all those you don’t know
   and look them up in your own language. Do
   the same for other lexical sets.
3. Sign up to Gap fillers word of the day - it’s
    free and you can get your word sent by email
    if you register as a free member, 5 words a
    week, 20+ per month, that’s 260 a year and
    you don’t have to do anything!
4. Play scrabble!- you’re allowed to use your
    dictionary!
5. Read and translate – choose a short passage
    in your own language and translate it into
    good English.
6. Use a thesaurus – write down a list of words
  you like to use and look up 3 synonyms for
  each in the thesaurus.
7. Do crosswords – use a dictionary to help you
  or do interactive ones online (there are a few
  on Gap fillers)
8. Listen to the radio and write down any words
  you don’t know – choose a short piece, you
  can approximate the spelling and then look
  them up in your dictionary.
9. Choose a short, difficult, reading passage and
  do the same – make a list of the words and
  look them up.
10. Look around where you are now - do you
  know the words for everything you can see? –
  make a note of the ones you don’t in your
  own language and then use your dictionary to
  find out the English word. Do this whenever
  you have a few spare minutes.
4. Set SMART goals
   for your English
language learning
What does SMART mean?
                       S
                    specific


    T                                       M
Time-bound                            measurable




           R                      A
        realistic              attainable
PROBLEMS THAT
WILL BE LESSENED
   WITH GOOD
BUSINESS ENGLISH
Wrong words
Interpersonal relationships
Self-esteem
Misconception of messages
Loss of words
Limited ideas
Family problems
Analysis of issues
Angry “Boss”
Professional failure
Thank
  you for
listening!

More Related Content

Business english

  • 4. Definitions for "Business English" • - Language for business situations - English in business usage, especially the styles and forms of business correspondence - Useful language for getting a job - Business English is a form of international English - useful language and phrases to improve your spoken/written communication skills in English in different business situations - a specialism within the English language
  • 5. • For some, Business English focuses on the vocabulary used in the universe of commerce, trade, finance, professions, politics and international relations. • Many people refer to "BE" as the language for commerce topics such as government and corporate policy, programs, functions and procedures.
  • 6. • "BE" Communication is any communication used to promote a product, service, or organization; relay information within or outside the business; or deal with public, legal or government issues.
  • 7. Variety of functions Marketing Branding Customer relations Consumer Advertising Public relations behavior Media relations Corporate Community communication engagement Research & Reputation Interpersonal Measurement management communication Employee Online Event engagement communication management
  • 8. WAYS OF TRANSMITTING “BC” Internet Radio Television broadcasts web-based Outdoor social Print displays networks Word of meetings conventions mouth
  • 9. WHY DO WE HAVE TO USE ENGLISH IN BUSINESS?
  • 12. Work has become more solitary with computers.
  • 13. IMPORTANCE OF BUSINESS ENGLISH
  • 14. Business Leverage • One of the reasons why people fail in businesses is its failure in knowing the basics which is communication, business English. In addition, business English means respect. Respect for the person you are talking to and respect for the business. Having good command of the English language gives you an advantage.
  • 15. Career Growth • Knowledge of business English = confidence. In turn, confidence might turn into good performance. Intelligence does not really put you up the corporate ladder. You need confidence to back you up, and business English provides you that. Knowing that nothing will go wrong as you present in front of the people, you are sure to get approval.
  • 16. The Internet • Majority of Web contents is written in English. We all know that the Internet is an essential part of a business. It is hard to filter good contents from the Internet. What gives you an edge is the manner the item is written or done. Having business English in those contents means that there is something to say and there is substance to be said.
  • 17. HOW WILL I DEAL WITH BUSINESS ENGLISH?
  • 18. 1. BE A GOOD LANGUAGE STUDENT.
  • 19. 10 WAYS ON HOW TO BE A GOOD LANGUAGE STUDENT
  • 20. 1. Do make sure you have something to record new items of language (notebook, netbook etc) 2. Don’t rely solely on your memory. 3. Do make sure you have access to a dictionary. 4. Don’t miss the opportunity to pick up new words and check their meaning. 5. Do go over the day’s lesson, make a note of anything you don’t understand ready to ask your teacher at the next lesson.
  • 21. 6. Don’t be afraid to ask your teacher to go over things or explain things again – it’s an opportunity to make sure everything is clear before moving on. 7. Do watch TV in English if you have the chance. 8. Don’t feel that you have to understand everything. Relax and enjoy the experience, if you can get a good overview of the conversation or TV program that might be enough (then, as in No 6, ask your teacher the next lesson).
  • 22. 9. Do write a learner diary – a few lines after each day’s experience will not only give you a lovely record of your course, but it is also an interesting and personal way to make a record of your learning. This can be useful for language recycling and sharing with teachers and/or classmates. 10. Do enjoy your learning experience – something you enjoy and are absorbed in will be both successful and valuable.
  • 24. exercises to broaden your skills: • Top 10 best films ever – this works well as a discussion topic at lunch or in the office you have to get a consensus • Jokes and humor – very important in a business environment • Poetry – don’t dismiss this as a language exercise, poems often short and easily accessible
  • 25. 3. Increase your vocabulary.
  • 26. 10 WAYS TO INCREASE VOCABULARY 1. Use a bilingual dictionary - look up words you come across but don’t understand and make a note of them or even better use them straight away! 2. Choose one lexical set at a time - for example animals, can you, hand on heart, say that you know the English word for all the animals? Think of all those you don’t know and look them up in your own language. Do the same for other lexical sets.
  • 27. 3. Sign up to Gap fillers word of the day - it’s free and you can get your word sent by email if you register as a free member, 5 words a week, 20+ per month, that’s 260 a year and you don’t have to do anything! 4. Play scrabble!- you’re allowed to use your dictionary! 5. Read and translate – choose a short passage in your own language and translate it into good English.
  • 28. 6. Use a thesaurus – write down a list of words you like to use and look up 3 synonyms for each in the thesaurus. 7. Do crosswords – use a dictionary to help you or do interactive ones online (there are a few on Gap fillers) 8. Listen to the radio and write down any words you don’t know – choose a short piece, you can approximate the spelling and then look them up in your dictionary.
  • 29. 9. Choose a short, difficult, reading passage and do the same – make a list of the words and look them up. 10. Look around where you are now - do you know the words for everything you can see? – make a note of the ones you don’t in your own language and then use your dictionary to find out the English word. Do this whenever you have a few spare minutes.
  • 30. 4. Set SMART goals for your English language learning
  • 31. What does SMART mean? S specific T M Time-bound measurable R A realistic attainable
  • 32. PROBLEMS THAT WILL BE LESSENED WITH GOOD BUSINESS ENGLISH
  • 43. Thank you for listening!