An introduction to the framework "Business Model Canvas" illustrated by concrete Business Models of digital champions such as Linkedin, Scoop.it, HelloMentor, Viadeo, HP, eBay, Google, GMF, AXA, P&G.
15. Customers.
How can you make their lives better?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
16. Value proposition.
Is there a real fit between the problem & the solution?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
17. Channels.
What interfaces will you use to communicate & sell?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
18. Customer relationships.
How will you interact?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
Customer
Relationships
19. Revenue.
What will they pay?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
Customer
Relationships
21. Activity.
How will you build this VP?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
Customer
Relationships
22. Key Partners.
Who are your allies & suppliers?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
Customer
Relationships
23. Costs.
What are the main sources of costs?
Channels
Key
Partners
Value
Proposition
Costs Revenue
Activity
Customer
Segments
Ressources
Customer
Relationships
Customer
Relationships
25. A
* theorized by Chris Anderson in his book “The Long Tail“
The Long Tail*
Eg: Amazon, eBay, Netflix, Lego
26. eBay.com
Paypal
Buying and selling
first- or second-
hand goods
Platform
creation &
animation
Platform
Online
profiles
Case study: eBay
Marketplace for
niches
Professional
Sellers
Anyone
Niches
segments
Fees on the
selling price
Pay by postCosts of platform & HR
27. B
* Also see the book “Free“ by Chris Anderson (again)
Multi-sided platforms*
Eg: Viadeo, LinkedIn, Google, Sony, Microsoft, Apple, Facebook
28. google.com
Free account
Costs of platform & HR
Platform
management
& services
Platform
Case study: Google
Free research
Advertisers
Internautes
Keywords
bidding
Content
editor
Content
monetization
FreeFree
widgets
29. C Freemium*
Eg: LinkedIn, Flickr, Evernote, Scoop.it
* Also see the book “Free“ by Chris Anderson (again)
Premium accounts
Free accounts
30. LinkedIn.com
Free account
with standard
features
Costs of platform & HR
Platform
management
& services
Platform
Case study: LinkedIn*
Occasional
users
Advanced
users
Keywords
bidding
FreeFree
Advanced
features
* it’s also a multi-sides platform you could add advertisers & HR companies
Customized
messages
(auto+hand made)
32. Website
Phone
Email
Stores
Insurance
Ad + HR + webplatform
Client
acquisition
Platform
Case study: GMF*
Subscribers
Beneficiaries
0 to excess
payment
* it’s also a multi-sides platform you could add advertisers & HR companies
On timeManagement
of the claims
HR
reimbursements
Insurance premium
Reinsurance
companies
34. Distributors
Inktjet printers
Marketing + Fabrication
+ Logistics + R&D
Marketing
IP
Case study: hp
Ink cartridges
* branding is always an asset but even more strategic in this kind of BM
Fidelity
Logistics
Branding*
R&D
Clients
Constraints
Replacements of cartridges
First buy
36. R&D inside the company
Case study: P&G
* branding is always an asset but even more strategic in this kind of BM
R&D
inside
R&D inside
Innocentive (web)
yourEncore.com
IP from other firms
Researcher outside
the company
Retired Researcher
increase of R&D productivity: 85%
tiny increase of R&D costs