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MEMBERS :
GOH JYIA WHEY 0324910
GRACE WONG 0324575
ONG KE QI 0324251
TAN SHEN SIN 0324602
TENG LI YIK 0324366
BUSINESS PLAN
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
FOUNDATION OF NATURAL AND BUILT ENVIRONMENT
INTRODUCTION TO BUSINESS [ BUS30104 ]
BUSINESS BACKGROUND
OUR BRAND
MNC CLOTHING CO.
MNC stands for
MONOCHROME, is a
growing fashion
focused e-commerce site
in Malaysia.
Monochrome, varying tones of only one
color, which is also our theme.
WHY MONOCHROME?
LOCATION
• Our store is located at No.
8, Jalan PJS 11/28b,
Bandar Sunway, 47500
Petaling Jaya, Selangor.
• This main reason of this
location is to keep our
stocks.
• Interested in creating our own brand
• Passionate.
• To earn maximum profit from it.
• To lead the fashion trend.
MAIN IDEA
MARKET ANALYSIS
 AFFORDABLE
 QUALITY
 BUY ONLINE
PREFERENCE OF OUR CUSTOMER
TARGETED CUSTOMER
 TEENAGERS
 LOWER INCOME
POTENTIAL COMPETITORS
 STONED & CO
POTENTIAL COMPETITORS
 NERD UNIT
POTENTIAL COMPETITORS
 SUPERCREW
STRENGTH & WEAKNESSES OF COMPETITORS
STRENGTHS
 DESIGN
 WELL- KNOWN
 ABLE TO TRY
WEAKNESS
 PRICE
 LOCATION
MARKETING STRATEGIES
WHY CHOOSE US?
RM15~25
COMPARISON
RM20
RM150
COMPARISON
WHAT’S SO GOOD ABOUT IT??
 AFFORDABLE PRICE
 AUTHENTIC DESIGN
 TOP-NOTCH QUALITY
MARKETING STRATEGIES
SOCIAL MEDIA ADVERTISING
MARKETING STRATEGIES
SOCIAL MEDIA ADVERTISING
MARKETING STRATEGIES
PROMOTE IN UNIVERSITY
 BOOTH
MARKETING STRATEGIES
PUBLIC RELATIONS
 EXCELLENT CUSTOMER SERVICE
 COMPELLING PRODUCTS
MARKETING STRATEGIES
SPONSORSHIP
MARKETING STRATEGIES
SPONSORSHIP
MARKETING STRATEGIES
STRATEGIC PARTNERSHIPS
MANAGEMENT STRATEGIES
MANAGEMENT STRATEGIES
SOLE TRADER
 Classed as self-employed
 Run own business as an individual
 Keep all business profits after paid
tax
MANAGEMENT STRATEGIES
PARTNERSHIP
 Share responsibility together for
business
 Share business profits together
business profits together
MANAGEMENT STRATEGIES
LIMITED COMPANY
 “EXCLUSIVE CONSTRAINED”
ORGANIZATIONS
 “OPEN” ORGANIZATIONS
MANAGEMENT STRATEGIES
ROLE & JOB SCOPE
 GRACE WONG [COURIER]
 GOH JYIA WHEY [ DESIGN ]
 TENG LI YIK [ ORDER ]
 TAN SHEN SIN [ SUPPLY & SPONSOR ]
 ONG KE QI [ MARKETING & SPONSORSHIP ]
BRIEF DESCRIPTION
As our business is small, we’re planning
to working it at online method.
Therefore, we do not need any lower
level workers.
FINANCIAL PLAN
FINANCIAL PLAN
START UP WITH CAPITAL AROUND 3K
• EACH MEMBERS 20% (5 MEMBERS)
• PROFIT AND LOSS, FOLLOW THE TOTAL
OF MEMBERS AND SOLVE
FORECAST SALES AND PROFIT (MONTHLY)
MONTHLY SALES – AROUND RM 5,750
 65% - STOCK (RM 3,737.50)
 35% - COMPANY’S REVENUE (RM 2,012.50)
35% IS USED TO PAY MONTHLY
 RENT (RM 1,100)
 MAIL FEE (RM 300)
AMOUNT THE COMPANY REALLY EARN IS RM 612.50
FORAECAST SALES AND PROFIT (3 YEARS)
ANNUAL MINIMUM REVENUE
RM 612.50 x 12 = RM7350
2ND YEAR REVENUE
RM 7,350 x 2 = MORE THAN RM 14,700
3RD YEAR REVENUE
RM 7,350 x 3 = MORE THAN RM 22,050
OUR OWN PROFIT
OUR MONTHLY SALARY – RM 2,500
EACH PERSON’S MONTHLY SALARY – RM 500
COMPANY’S ANNUAL REVENUE
RM 612.50 x 12 = RM 7,350
• TAKE OUT RM 7,000 , LEFT WITH RM 350 BAL C/D NEXT YEAR
RM 7,000 DIVIDE BETWEEN 5 OF US
 RM 7,000 / 5 = RM 1,400
CONCLUSION
FUTURE PLAN
FIGHT FOR LOWER PRICES
SELL MORE VARIETY PRODUCT
EFFICIENCY BETTER AND FASTER
QUALITY NOT LOSE TO OTHER BRAND
DESIGN ALWAYS UPDATED
MORE STYLE PROVIDED
REFERENCE
• ERICA TEVIS. (2015,FEBUARY). How to promote your ecommerce business.
http://www.practicalecommerce.com/columns/the-diy-entrepreneur/82049-How-to-promote-
your-ecommerce-business

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