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What is a Business Plan?
A document to that articulates
1)What you are going to do
2)How do you plan to do it
3)How will you make money from it

A plan for your business
Do it for yourself… not just for investors
What’s the process of working on a
business plan?
o Start with a ‘story’ - ‘See the film in your mind’

o Work out rough milestones and goals

o Think deeply of how you will implement it

o Work out the ‘structure’ of an excel sheet – with formulae

o Start working in the excel sheet – assumptions are critical

o Work on multiple ‘scenarios’

o Finally, articulate it into the ‘presentations’

                                            It’s a little bit like planning a journey
Investors look for CAP


    Clarity

    Ability

    Profitability – business case
Key decision making points for investors

    Will this team deliver

    Is the need /opportunity real

    Is the market size large and can this venture scale

    Is there a Sustainable Competitive Advantage

    Are the assumptions practical
Startup Name
One line business description:
e.g. “We are an online music release platform for artistes to well or
share their music’


City:
Stage: i.e. concept, post-pilot stage, growth stage
Contact Person:
E-mail id:
Mobile:
Overview of your business

•What is your service/product/concept? i.e. what do you do? i.e.
Concept

•Whom is this service targeted at? i.e. your
customers/consumers? i.e Who will pay

•What is the pain point you are addressing or what is the
opportunity you are targeting? i.e. the need/value proposition
Team

•   Brief description of each team member with key points on
    what he/she brings to the team [e.g. someone could lead
    technology, someone could lead marketing, etc.]
Product / Service Differentiator

•   Highlight the uniqueness of your offering i.e. why would your
    users be excited about your offering?
Business model e.g. how do you plan to make
money?


Should answer the questions “Who will pay how much, to
whom and for what”

Types of business models
   •   Free for users – advertisers pay
   •   SAAS – pay only for service / rental
   •   Pay per use
   •   Pay up front
   •   Annual / periodic payments
   •   Pay in installments
   •   B2B2C
Business model e.g. how do you plan to make
money?

Example of a business model
“We have a B2B2C model. We will charge parents Rs.250 per child per
month. This will be collected by the school from parents who subscribe
to our service and will be paid to us at the beginning of every quarter.


Students will be pre-registered but subscription is not compulsory and
parents can choose to opt out.


School will keep 20% of total revenues, which we will give them at the
end of the year on achieving a pre-agreed minimum revenue
commitment.”
What is the size of the opportunity

•   Potential

•   What markets are you addressing e.g. India, global, etc. – be
    specific for the 18 – 24 months horizon
Implementation plan
How do you intend to implement this concept?

•Operations: procurement/supply chain/logistics/fulfillment, etc.

•Marketing Strategy: how will you reach your customers

•Sales strategy: How will you sell to those you reach

•Org chart: What team do you envisage to deliver this

•Mention your key assumptions, and highlight if different than
generally accepted numbers
Your goals
•   In the next 3 – 6 months
•   In the next 12 – 18 months or 24 months
•   In the next 5 years
•   Indicate when you become profitable




Current achievements / status:
Competitive landscape

•   Who will you compete with? [current or in future]
•   Why would someone choose you over them?
•   Why do you have a chance to be a dominant player?
Funding objective
•   How much do you
    need
•   What do you need the
    money for i.e. what will
    you achieve with this
    money, when do you
    see profitability




Also mention any fund
   raising history, if any
Matrices
being
tracked

Sample.
Please use
your own
parameters.
Needs gaps
What areas do you need assistance on

More Related Content

Business plan presentation template

  • 1. What is a Business Plan? A document to that articulates 1)What you are going to do 2)How do you plan to do it 3)How will you make money from it A plan for your business Do it for yourself… not just for investors
  • 2. What’s the process of working on a business plan? o Start with a ‘story’ - ‘See the film in your mind’ o Work out rough milestones and goals o Think deeply of how you will implement it o Work out the ‘structure’ of an excel sheet – with formulae o Start working in the excel sheet – assumptions are critical o Work on multiple ‘scenarios’ o Finally, articulate it into the ‘presentations’ It’s a little bit like planning a journey
  • 3. Investors look for CAP Clarity Ability Profitability – business case
  • 4. Key decision making points for investors Will this team deliver Is the need /opportunity real Is the market size large and can this venture scale Is there a Sustainable Competitive Advantage Are the assumptions practical
  • 5. Startup Name One line business description: e.g. “We are an online music release platform for artistes to well or share their music’ City: Stage: i.e. concept, post-pilot stage, growth stage Contact Person: E-mail id: Mobile:
  • 6. Overview of your business •What is your service/product/concept? i.e. what do you do? i.e. Concept •Whom is this service targeted at? i.e. your customers/consumers? i.e Who will pay •What is the pain point you are addressing or what is the opportunity you are targeting? i.e. the need/value proposition
  • 7. Team • Brief description of each team member with key points on what he/she brings to the team [e.g. someone could lead technology, someone could lead marketing, etc.]
  • 8. Product / Service Differentiator • Highlight the uniqueness of your offering i.e. why would your users be excited about your offering?
  • 9. Business model e.g. how do you plan to make money? Should answer the questions “Who will pay how much, to whom and for what” Types of business models • Free for users – advertisers pay • SAAS – pay only for service / rental • Pay per use • Pay up front • Annual / periodic payments • Pay in installments • B2B2C
  • 10. Business model e.g. how do you plan to make money? Example of a business model “We have a B2B2C model. We will charge parents Rs.250 per child per month. This will be collected by the school from parents who subscribe to our service and will be paid to us at the beginning of every quarter. Students will be pre-registered but subscription is not compulsory and parents can choose to opt out. School will keep 20% of total revenues, which we will give them at the end of the year on achieving a pre-agreed minimum revenue commitment.”
  • 11. What is the size of the opportunity • Potential • What markets are you addressing e.g. India, global, etc. – be specific for the 18 – 24 months horizon
  • 12. Implementation plan How do you intend to implement this concept? •Operations: procurement/supply chain/logistics/fulfillment, etc. •Marketing Strategy: how will you reach your customers •Sales strategy: How will you sell to those you reach •Org chart: What team do you envisage to deliver this •Mention your key assumptions, and highlight if different than generally accepted numbers
  • 13. Your goals • In the next 3 – 6 months • In the next 12 – 18 months or 24 months • In the next 5 years • Indicate when you become profitable Current achievements / status:
  • 14. Competitive landscape • Who will you compete with? [current or in future] • Why would someone choose you over them? • Why do you have a chance to be a dominant player?
  • 15. Funding objective • How much do you need • What do you need the money for i.e. what will you achieve with this money, when do you see profitability Also mention any fund raising history, if any
  • 17. Needs gaps What areas do you need assistance on