This document summarizes a business plan for an ayurvedic healthcare services company called Dr. Charaka Services that will offer app-based ayurvedic treatment. The company aims to provide convenient access to quality ayurvedic services using an app. Treatments will be decided by both in-house and external experts. The business plans to start operations in Mangalore city and expand based on growth. It outlines objectives, strategies, and financial projections over four years.
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Business Plan presentation-By Arun raj v
2. Executive summary
Our company will be functioning to give an assistant to the people
to access satisfactory solution to their health problems and health
related needs and make them healthy using ayurvedic treatment.
As per their needs and wants, the treatment will be decided and
provided by external or internal experts and consultants respectively.
Firm reaching the customer through mobile app, Hence this will
save person’s precious time and they will get best and satisfactory
solutions to their health issues.
3. Objectives
1. To provide best class ayurvedic treatment assistance
to people.
2. To make easy for consumers to access the ayurvedic
services.
3. To achieve long term growth in service sector
4.To capture the emerging ayurvedic market.
4. Provide ayurvedic treatment at a convenient
method to help users. Our application will
provide you quality and satisfactory
accessibility to access ayurvedic treatment.
MISSION
5. Key to success
Professional quality of services offered
Reliability -- being available through on- Dr.
Charaka app
Effective collaboration with other community
professionals (physicians, hospitals, and other
Ayurvedic organizations).
6. • Dr. Charaka Services offers unique App based ayurvedic
health care services to Mangalorean’s.
• Market research indicates that there is a significant need
for quality home Ayurvedic health care services and we
believe that by employing competent and well-educated
staff and providing them with organized and responsive
management.
• Consumers of our services will be those individuals and
families in need of ayurvedic health care services
COMPANY SUMMARY
7. As part on initial movement Manglore city has selected
as operation area.
Within the city the services will be provided. As per the
growth rate the area of operation will be extended.
The consulting office will also be setup inside the city.
8. • Difficulty in accessing Ayurvedic services
MARKETING RESEARCH
10. Initial marketing barriers
1. Competition
2. Recognition
3. Initial marketing costs:
there is amount of marketing cost exist. The
in initial promotion will be at a great manner
and it should be attractable.
11. 1. High capital cost problem can be solved by using
government schemes and subsidies for new entrepreneurs.
2. The marketing cost can be reduced with the help of digital
marketing and social Medias.
3. By providing quality and reliable services we can make
customer to recognize our brand and accept our service in
more numbers.
12. Competitive advantage
Provide customer satisfaction by providing them best ever ayurvedic
treatment services.
The service procedures also are very simple and customer can easily
accessible and need not go to existing old token methods.
Customer can get reasonable pricing scheme and also the time
spending of patient or customer is reduced.So firm can get the huge
growth by increase in number of user
13. Marketing strategies
Our firm will spot out the ayurvedic experts in the area of operation who have
gained the public image.
The customer, who wants to get service or treatment, will register their
complaint in our app
Our firm will contact them and understand the need.
As per need basis the service will be provided to the customer
hence we will confirm that they are availed better services through customer
feedback
We will maintain long-term relationship.
14. • Promotion-
social medias, printed medias
• Pricing-
The pricing will reasonable. As per the service requirement
the price will be charged along with nominal transportation charge.
• Place-
As part on initial movement Manglore city has selected as
operation area.
16. • Our firm will get the complaints and treatment or service requirement
details from the customers and we will provide help to the them to refer
ayurvedic experts and we will provide services to all people without any
particular segmentation.
• Our consulting office will be located near to city, where roads are well
connected and transportation vehicles can be easily accessed.
• We have transportation vehicles including two, four wheeler for contact
the customer/patient with or without a consultant.
• As per their need basis the treatment will be provided
OPERATIONAL PLAN
17. • Own consultants also possessed to provide in house minor advices
and treatments to the people, they can register their complaints in
app and timings will be fixed for them to visit the office.
• Our company has skilful driver, who can carry consultant and
personnel to the location of the user.
• They will also be distributing the serviceable goods to their
respective company service station.
• Online yoga classes will also provide to people. They want to register
the name and should make advance monthly payment to get yoga
classes.
18. Step 1: Install and open the app
Step 2: Sign In
Step 3: Accept the Terms and conditions
Step 4: enter your personal details and
complaints
Step 5: Contact by firm
Step 6: collecting of information
Step 7: report to doctor/internal
consultant
Step 8: send required doctor/consultant
Step 9: online/offline payment
Step 10: Feedback
19. Job Description Salary per month (in
Rs.)
Number of
Employees (in Rs.)
Total salary per
month (in Rs.)
Total salary per
annum (in Rs.)
1. Ayurvedic
consultant
20000 1 20000 240,000
2.Yoga consultant 20000 1 20000 240,000
3.Drivers 15000 2 30000 2,88,000
4.App handler 25000 1 25000 30,00000
PERSONNEL PLAN
20. Particulars Amount (Rs)
Furniture 5,00,000
App and website 3,00,000
Transportation vehicles 5,00,000
Other investments 12,00,000
Total amount 25,00,000
FINANCIAL PLAN
21. 4th year income statement
Particulars amount
Revenues :-
a) Transportation charges, commission etc 1200000
C) Revenue from App. 730000
Total Revenue 1930000
Expenses:-
a) Int. on borrowings 120000
a) Fuel 105000
b) Salary 1200000
c) Electricity Bill 53000
e)Other expenses 42000
Total expenses 1520000
Tax 123000
Net Profit 287000
23. 1ST YEAR EXPECTED BALANCE SHEET
LIABILITIES Amt. ASSETS Amt.
Capital 15,00,000
less-net loss- 854500 645500
Fixed assets
Long term debt 10,00000 Furniture & equipment’s 800,000
Vehicles 500,000
App & website 300,000
Other asset 15500
Current asset
Cash in hand 5000
Cash at bank 25000
1645500 1645500
24. 4th year expected balance sheet
LIABILITIES Amt. ASSETS Amt.
Capital 76000
add N/p- 287000 363000
Fixed assets
Long term debt 800000 Furniture & equipment’s 400000
Vehicles 300000
App & website 300000
Other asset 20000
Current asset
Cash in hand 120000
Cash at bank 23000
1163000 1163000
25. Expected ROR in 4th year
Total return 287000
Total investment 1500000
4th year ROR 19.13%