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BUSINESS PLAN VERSUS
LEAN CANVAS
Hashtag: #leanstack
550+ 5-Star reviews
LEANSTACK
ASH MAURYA
@ashmaurya
ash@leanstack.com
Haveyou ever written a
business plan?
Didyou enjoy the
process?
2 out of every 100 entrepreneurs
write business plans AND enjoy the process
Business Plan versus No Plan
A recipe for going around in
circles
Solution
Awesome
The Innovator’s Bias
`
?
?
Business Plan versus Business Planning
Business Plan versus Business Planning
A document investors make you write
that no one reads
66%
of successful products report
drastically changing their plans along
the way.
Business Plan versus Business Planning
A document investors make you write
that no one reads
A critical thinking exercise for
avoiding the innovator’s bias
Whatis the job of a
business plan?
Whatdo both investors and
entrepreneurs want?
The hockey-stick curve
TRACTION matters above everything else
Yay!
Business plan vs Lean Canvas
01 Your business model NOT your solution is the
true product
Solution
Awesome
The Innovator’s Bias
`
?
?
Solution
?
Your “solution” is NOT the product
Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
?
?
?
?
?
Your business model is the product
Problem
Top 3 problems
Solution
Top 3 features
Unique Value
Proposition
Single, clear,
compelling message
that states why you
are different and
worth paying
attention
Unfair Advantage
Can’t be easily
copied or bought
Customer
Segments
Target customers
Key Metrics
Key activities you
measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs
Distribution Costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons
Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET
Business plan vs Lean Canvas
Business plan vs Lean Canvas
Business plan vs Lean Canvas
Problem
Top 3 problems
Solution
Top 3 features
Unique Value
Proposition
Single, clear,
compelling message
that states why you
are different and
worth paying
attention
Unfair Advantage
Can’t be easily
copied or bought
Customer
Segments
Target customers
Key Metrics
Key activities you
measure
Channels
Path to customers
Cost Structure
Customer Acquisition Costs
Distribution Costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons
Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET
Business Model Canvas
Problem Solution
Unfair
Advantage
Key Metrics
Lean Canvas versus Business Model Canvas
Problem Solution
Unfair
Advantage
Key Metrics
http://leanstack.com/why-lean-canvas
02 The true job of an entrepreneur is
systematically de-risking their business model.
Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
?
?
?
?
?
Systematically de-risk your vision
Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
?
?
?
Systematically de-risk your vision
Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
Systematically de-risk your vision
Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
Systematically de-risk your vision
Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
Systematically de-risk your vision
Through a series of conversations
advisorscustomers
investorscompetitors
entrepreneur
team
Solution Unfair
Advantage
Customer
Segments
Key Metrics
Cost Structure Revenue Streams
Defensibility
Market Size
Margins
Traction
Investors care about traction above everything else.
- Venture Hacks
Problem Solution Unique Value
Proposition
Customer
Segments
Revenue Streams
Who
Currency
The Promise
?
03 Finding a business model that works is a
search problem NOT an execution problem.
Document
your Plan A
Time
Document
your Plan A
Time
Optimal Maximum
Local Maximum
Document
your Plan A
Time
Document
your Plan A
Identify riskiest
parts of your plan
Time
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Time
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Time
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Time
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Time
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Validate
Qualitatively
Time
Product/Market
Fit
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Validate
Qualitatively
Scale
Verify
Quantitatively
Time
Product/Market
Fit
Document
your Plan A
Identify riskiest
parts of your plan
Systematically test
your plan
Understand
Problem
Define
Solution
Problem/Solution
Fit
Validate
Qualitatively
Verify
Quantitatively
Time
Scale
ASH MAURYA
@ashmaurya
ash@leanstack.com
550+ 5-Star reviews
LIFE’S TOO SHORT TO
BUILD SOMETHING NOBODY WANTS
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LeanStack.com

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