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The use of
               business rules
                  in Decision
James Taylor
                Management
       CEO
                     Systems
Real Decision Management Systems




                         © Decision Management Solutions, 2011   1
AGENDA

         1 2
     Introducing
     Decision
     Management
                      Business Rules in
                      Decision
                      Management
                                             3
                                          Business Rules
                                          Management
                                          Systems
     Systems          Systems




         4 5 6
     Policy and       The Role of         Questions and
     Analytic Rules   Decisions in        Wrap Up
                      Business Rules
                      Success
Introducing Decision
Management Systems
A changing world
                                     Changing Scale



Changing Expectations




                 Changing Interactions
                                         ©2012 Decision Management Solutions   4
Needs Decision Management Systems
     Agile




               Analytic




                                  Adaptive


                          ©2012 Decision Management Solutions   5
Candidate decisions
 Determine if a customer is eligible for a benefit
 Validate the completeness of an invoice
 Calculate the discount for an order
 Assess the risk of a transaction
 Select the terms for a loan
 Choose which claims to Fast Track

 These are decision words
    The system must answer a question each time
                                    ©2012 Decision Management Solutions   6
Suitable decisions



  Repeatable          Non trivial


  Measurable
                     Candidate for
   business
                      automation
    impact
                         ©2012 Decision Management Solutions   7
3 Steps to Decision Management


                       Discover
                       Build
                       Improve




                          ©2012 Decision Management Solutions   8
Business Rules in
Decision Management
             Systems
Business rules



    “ … statements of the
     actions you should take
      when certain business
       conditions are true. ”


                      ©2012 Decision Management Solutions   10
What can you do with business rules in DMS?

                                   Automate Claims



Personalize the experience




                             Detect fraud               Create loyalty
 Target Cross-Sells
                                                            And more…
                                            ©2012 Decision Management Solutions   11
Why Manage Business Rules
        Reduce Costs
        • Fewer resources, less time to change decisions
        • Lower fines, legal costs from bad decisions
        • Reduced IT costs to implement decisions

        Improve Decision Making
        • Clear policies and procedures
        • Consistently applied across channels, systems
        • Increased accuracy from business users control

        Business Agility
        • More rapid response to business threats
        • Fewer missed opportunities
        • Faster time to market
                                           ©2012 Decision Management Solutions   12
Most business rules are unmanageable




public class Application {
private Customer customers[];
private Customer goldCustomers[];
...
public void checkOrder() {
 for (int i = 0; i < numCustomers; i++) {
  Customer aCustomer = customers[i];
  if (aCustomer.checkIfGold()) {
   numGoldCustomers++;
   goldCustomers[numGoldCustomers] = aCustomer;
   if (aCustomer.getCurrentOrder().getAmount() > 100000)
    aCustomer.setSpecialDiscount (0.05);
  }
 }
}




                                                           ©2012 Decision Management Solutions   13
Clarity and transparency are needed
            If customer is GoldCustomer
             and Home_Equity_Loan_Value is more than $100,000
             then college_loan_discount = 0.5%
            If member has greater than 3 prescriptions
             and prescription’s renewal_date is less than 30 days in the future
              then set reminder=“email”
            If patient’s age is less than 18
             and member’s coverage is “standard”
             and member’s number_of_claims does not exceed 4
              then set patient’s coverage to “standard”




                                                     ©2012 Decision Management Solutions   14
Business Rules
Management Systems
Neither code nor end user tools work


                  Volume




                            ©2012 Decision Management Solutions   16
What Makes a BRMS Compelling
 Design Transparency
 Execution Transparency
 Agile Compliance
 Collaboration
 Platform for analytics




                          ©2012 Decision Management Solutions   17
Decision Logic Management
                                  Decision Making Logic

                Technical Rule
                 Management

                                    Verification and
                                                          Testing
                                      Validation
                Non-technical
                    Rule
                Management




                Impact Analysis         Rule
                                      Repository

                                                             Deployment


                                                                          Decision Service
                    Data
                 Management

                                                                                Runtime Rule
                                                                                  Package
   Data Store
                                                                                                    Generated Code
                                                                               Business Rules
                                                                                   Engine


                                                                                              Logging




                                                                                             Operational
                                                                                             Data Store




                                                                          ©2012 Decision Management Solutions        18
Policy and analytic rules
Decision logic has many sources




                Decision




                           ©2012 Decision Management Solutions   20
Three kinds of analytic rules


    Risk         Fraud Opportunity




                                © Decision Management Solutions, 2011   21
The role of decisions in
effective business rules
               solutions
Build decision-making components


             Operational
             Systems


                                                   Decision




             Analytic
             Systems
                           ©2012 Decision Management Solutions   23
Process rules are not decision rules

Flow control, routing
Analyst/IT ownership
Governed as part of the process
Lifecycle dependent on process               Business
    lifecycle                                Process
                                              Rules



                    Business Process



                                                        Decision Point

                                                                         Business decision making
                                  Tasks                                  Analyst/LOB Manager ownership
                                                                         Governed by the business
                                                                         Independent lifecycle




                                          Decision Rules
                                                                                           After Gladys Lam, BRSolutions


                                                                         ©2012 Decision Management Solutions               24
Enterprise rules drive decision rules

          Business
          Process              Business
           Rules               Process
                                Rules                                             Business
                                                                                  Process
                                                                                   Rules
                                                Business
                                                Process
                                                 Rules




     Decision Rules
                           Decision Rules
                                                                           Decision Rules

                                            Decision Rules


  Rule Management
                      Enterprise Rule Repository
                                                                 Rule Management
  Rule Management


                                                           ©2012 Decision Management Solutions   25
Business Rules and Decision Services




                           ©2012 Decision Management Solutions   26
Help the business to manage decisions

                                                                        I want to relax my
                                                                        underwriting policy



                                        I want to be able to promote
                                        a new product combination
      So you business-types
      want to be able to
      change your business
      rules?
                               I need to add the new
                               regulations




                              No…




                                                           ©2012 Decision Management Solutions   27
Essential elements in rule management
 One size does not fit all
   Not all business rules are managed the same way
   Develop rule management one decision at a time
   Identify patterns for approval, governance
 BUSINESS rule management
   Link decisions to business priorities, organization
   Describe decisions in business terms, business focus
 Impact analysis is critical
   Business owners won’t make changes without it
   Show the business impact of decisions
                                       ©2012 Decision Management Solutions   28
Questions?
Decision Management Systems
                                                     What if you could make your systems active
                                                     participants in optimizing your business?
                                                     What if your systems could act intelligently
                                                     on their own?
                                                     Decision Management Systems can do all
                                                     that and more. This book shows how to
                                                     integrate operational and analytic
                                                     technologies to create more agile,
                                                     analytic, and adaptive systems.
                                                     Discount Code: TAYLOR4389


For more information about this new release, visit
www.decisionmanagementsolutions.com/book
                                                                          ©2012 Decision Management Solutions   30
Advice: Find decision-making rules




                Analyze and manage the
                business rules that underpin
                your operational decisions
                             ©2012 Decision Management Solutions   31
To Decision Management Systems




                         ©2012 Decision Management Solutions   32
Learn more
 Webinars                           Workshop in Berlin
   Predictive Analytics and
   Decision Management               Decisions and Decision
   April 11, 7am PT/16:00 CET        Management
                                     June 4 and 5, 2012
 Report on platform                  Berlin, Hotel Alexander Plaza
 technologies
                                       Identifying decisions
 decisionmanagementsolutions.com/
                                       Design of decisions
 decision-management-technology
                                       Managing decision logic
                                       Decisions in systems
                                       Getting started
                                     Details at
                                     http://www.enterprise-design.eu




                                             ©2012 Decision Management Solutions   33
James Taylor
 CEO of Decision Management Solutions
 Works with clients to improve their
 business by applying analytic technology
 to automate & improve decisions
 Spent the last 9 years championing
 Decision Management and developing
 Decision Management Systems




                                       ©2012 Decision Management Solutions   34
Thank You
                James Taylor, CEO
james@decisionmanagementsolutions.com




                                        35

More Related Content

Business rules in decision management systems

  • 1. The use of business rules in Decision James Taylor Management CEO Systems
  • 2. Real Decision Management Systems © Decision Management Solutions, 2011 1
  • 3. AGENDA 1 2 Introducing Decision Management Business Rules in Decision Management 3 Business Rules Management Systems Systems Systems 4 5 6 Policy and The Role of Questions and Analytic Rules Decisions in Wrap Up Business Rules Success
  • 5. A changing world Changing Scale Changing Expectations Changing Interactions ©2012 Decision Management Solutions 4
  • 6. Needs Decision Management Systems Agile Analytic Adaptive ©2012 Decision Management Solutions 5
  • 7. Candidate decisions Determine if a customer is eligible for a benefit Validate the completeness of an invoice Calculate the discount for an order Assess the risk of a transaction Select the terms for a loan Choose which claims to Fast Track These are decision words The system must answer a question each time ©2012 Decision Management Solutions 6
  • 8. Suitable decisions Repeatable Non trivial Measurable Candidate for business automation impact ©2012 Decision Management Solutions 7
  • 9. 3 Steps to Decision Management Discover Build Improve ©2012 Decision Management Solutions 8
  • 10. Business Rules in Decision Management Systems
  • 11. Business rules “ … statements of the actions you should take when certain business conditions are true. ” ©2012 Decision Management Solutions 10
  • 12. What can you do with business rules in DMS? Automate Claims Personalize the experience Detect fraud Create loyalty Target Cross-Sells And more… ©2012 Decision Management Solutions 11
  • 13. Why Manage Business Rules Reduce Costs • Fewer resources, less time to change decisions • Lower fines, legal costs from bad decisions • Reduced IT costs to implement decisions Improve Decision Making • Clear policies and procedures • Consistently applied across channels, systems • Increased accuracy from business users control Business Agility • More rapid response to business threats • Fewer missed opportunities • Faster time to market ©2012 Decision Management Solutions 12
  • 14. Most business rules are unmanageable public class Application { private Customer customers[]; private Customer goldCustomers[]; ... public void checkOrder() { for (int i = 0; i < numCustomers; i++) { Customer aCustomer = customers[i]; if (aCustomer.checkIfGold()) { numGoldCustomers++; goldCustomers[numGoldCustomers] = aCustomer; if (aCustomer.getCurrentOrder().getAmount() > 100000) aCustomer.setSpecialDiscount (0.05); } } } ©2012 Decision Management Solutions 13
  • 15. Clarity and transparency are needed If customer is GoldCustomer and Home_Equity_Loan_Value is more than $100,000 then college_loan_discount = 0.5% If member has greater than 3 prescriptions and prescription’s renewal_date is less than 30 days in the future then set reminder=“email” If patient’s age is less than 18 and member’s coverage is “standard” and member’s number_of_claims does not exceed 4 then set patient’s coverage to “standard” ©2012 Decision Management Solutions 14
  • 17. Neither code nor end user tools work Volume ©2012 Decision Management Solutions 16
  • 18. What Makes a BRMS Compelling Design Transparency Execution Transparency Agile Compliance Collaboration Platform for analytics ©2012 Decision Management Solutions 17
  • 19. Decision Logic Management Decision Making Logic Technical Rule Management Verification and Testing Validation Non-technical Rule Management Impact Analysis Rule Repository Deployment Decision Service Data Management Runtime Rule Package Data Store Generated Code Business Rules Engine Logging Operational Data Store ©2012 Decision Management Solutions 18
  • 21. Decision logic has many sources Decision ©2012 Decision Management Solutions 20
  • 22. Three kinds of analytic rules Risk Fraud Opportunity © Decision Management Solutions, 2011 21
  • 23. The role of decisions in effective business rules solutions
  • 24. Build decision-making components Operational Systems Decision Analytic Systems ©2012 Decision Management Solutions 23
  • 25. Process rules are not decision rules Flow control, routing Analyst/IT ownership Governed as part of the process Lifecycle dependent on process Business lifecycle Process Rules Business Process Decision Point Business decision making Tasks Analyst/LOB Manager ownership Governed by the business Independent lifecycle Decision Rules After Gladys Lam, BRSolutions ©2012 Decision Management Solutions 24
  • 26. Enterprise rules drive decision rules Business Process Business Rules Process Rules Business Process Rules Business Process Rules Decision Rules Decision Rules Decision Rules Decision Rules Rule Management Enterprise Rule Repository Rule Management Rule Management ©2012 Decision Management Solutions 25
  • 27. Business Rules and Decision Services ©2012 Decision Management Solutions 26
  • 28. Help the business to manage decisions I want to relax my underwriting policy I want to be able to promote a new product combination So you business-types want to be able to change your business rules? I need to add the new regulations No… ©2012 Decision Management Solutions 27
  • 29. Essential elements in rule management One size does not fit all Not all business rules are managed the same way Develop rule management one decision at a time Identify patterns for approval, governance BUSINESS rule management Link decisions to business priorities, organization Describe decisions in business terms, business focus Impact analysis is critical Business owners won’t make changes without it Show the business impact of decisions ©2012 Decision Management Solutions 28
  • 31. Decision Management Systems What if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Decision Management Systems can do all that and more. This book shows how to integrate operational and analytic technologies to create more agile, analytic, and adaptive systems. Discount Code: TAYLOR4389 For more information about this new release, visit www.decisionmanagementsolutions.com/book ©2012 Decision Management Solutions 30
  • 32. Advice: Find decision-making rules Analyze and manage the business rules that underpin your operational decisions ©2012 Decision Management Solutions 31
  • 33. To Decision Management Systems ©2012 Decision Management Solutions 32
  • 34. Learn more Webinars Workshop in Berlin Predictive Analytics and Decision Management Decisions and Decision April 11, 7am PT/16:00 CET Management June 4 and 5, 2012 Report on platform Berlin, Hotel Alexander Plaza technologies Identifying decisions decisionmanagementsolutions.com/ Design of decisions decision-management-technology Managing decision logic Decisions in systems Getting started Details at http://www.enterprise-design.eu ©2012 Decision Management Solutions 33
  • 35. James Taylor CEO of Decision Management Solutions Works with clients to improve their business by applying analytic technology to automate & improve decisions Spent the last 9 years championing Decision Management and developing Decision Management Systems ©2012 Decision Management Solutions 34
  • 36. Thank You James Taylor, CEO james@decisionmanagementsolutions.com 35