Business Storytelling Manifesto
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The document provides advice for solo business owners on using storytelling in content marketing. It recommends telling more and better stories that draw people in like artichokes with layers that lead to the heart. Business owners should get their stories out of their brain and onto paper, get straight to the point without wandering, and pay attention to different audiences like email subscribers, vendors, and customers. It also suggests letting backstories unfold, revealing weaknesses, simplifying multiple stories, and seeing that stories with emotion can inspire action since words have real power.
Business Storytelling Manifesto
- 1. Advice for Solo Biz Owners
- 2. “Content marketing is the solution! “ “You’ve got to tell more and better stories!”
- 3. It’s like eating an artichoke… The best ones are an experience With layers and layers that Lead to the Heart.
- 5. It’s not just about your position…
- 6. Get it out of your brain and onto paper. Then…
- 7. Don’t Wander. Get to the Point.
- 8. » The length of your story should fit the context of where/how you’re telling it.
- 9. Pay attention to your email subscribers, blog readers, vendors and peers -- as well as your customers!
- 10. Listen deeply
- 11. » To Create Change, Shift the Existing Storyline
- 12. Don’t be a parrot!
- 13. But don’t be afraid to be different!
- 14. » Let the backstory unfold as you go
- 15. » It’s okay to reveal your weaknesses
- 16. » When language or length is an issue…
- 17. » Storytelling is a learned skill…
- 18. » Simplify. Don’t try to tell too many stories at once.
- 19. » Emotion = Action
- 20. » Words have REAL power
- 21. See the full text: StoryBistro.com/business-storytelling-manifesto