Buyer journey
- 2. STEP 1 State theProblem Learning about your target market has al- lowed you to discover what the problem is that your visitor has. You need to state this problem. So you are reiterating that you know exactly why they have come to your site.
- 3. STEP 2 EmpathizeWith TheProblem Showing that you agree with them that you know what the problem is, you under- stand it, and you agree that to them it is a big problem, allows you to relate to the visitor.
- 4. STEP 3 TheProblem Solver Next you want to let the visitor know that you have the solution to their problem. It is whatever your site is offering. It may be a product or a service. You need to clearly identify this as the solution.
- 5. STEP 4 GiveDetailsof theSolution Your visitor wants to know the details of your solution. Here is where you can go into more detail about what you are offer- ing.
- 6. STEP 5 HowYour SolutionWorks Now you can describe how your product or service works. Visitors need to know that they are going to be able to apply your solution to their problem.
- 7. STEP 6 WhyYourSolution isDifferent Chances are your visitors have tried some- thing similar before. You need to make it clear as to why your product is unique.
- 8. STEP 7 WhatMakesYour SolutionBetter Most likely you have some competition for your product or service. Outline why yours is better and why it’s the best choice.
- 9. STEP 8 HowDoesItSolve TheirProblem This portion of your site needs to show that your product or service is the answer to their pain points. How it is the solution for their problem.
- 10. STEP 9 HowitWill BenefitThem This is a description of “what’s in it for them” and they’ ll want to know how they are going to benefit from what you are of- fering.
- 11. STEP 10 Barriers Deal with the arguments of why the visitor may be telling themselves why they shouldn’t take advantage of your product or service.
- 12. STEP 11 GiveClear Instructions Visitors now need clear instructions of where to go on your site and what to do to convert them into customers.