BuzzSumo Backlinks Overview Webinar

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This document discusses using backlink data from BuzzSumo to improve search engine optimization. It explains that while shares are important, links remain a key ranking factor. The document provides tips for finding content that gets both shares and links, such as authoritative answers to common questions, strong opinion posts, original research, and trending topics with practical insights. It also recommends using BuzzSumo alerts and backlink outreach to request links from articles that mention a site without linking to it.

Steve Rayson
@steverayson
steve@buzzsumo.com

BuzzSumo Link Data
Sources: Content Marketing Institute, CMO council, Content 2012
Partnership with Majestic

Links remain an important ranking factor
Sources: Content Marketing Institute, CMO council, Content 2012

Find the Content that gets Shares
and Links

Content That Gets Links
• Authoritative content that answers popular
questions, such as ‘what is ..?’
• Strong opinion posts and political posts
• Content that provides original research and
insights
• Content that leverages a trending topic but that
also provides practical insights

Backlink Outreach
The single best opportunity to gain new
backlinks is to find articles that mention
you but that do not link to you, and to
request a link.

Shares and Links
Sources: Content Marketing Institute, CMO council, Content 2012
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about
causes they care for
To share helpful and valuable
content
To be part of a tribe and
define themselves
As reference to support an
article
To share authoritative content
including research and facts
To share valuable content
such as guides
To share evergreen content
that is less likely to change

More Related Content

BuzzSumo Backlinks Overview Webinar

1. Using Backlink Data www.buzzsumo.com

2. Steve Rayson @steverayson steve@buzzsumo.com

3. BuzzSumo Link Data Sources: Content Marketing Institute, CMO council, Content 2012 Partnership with Majestic

4. Shares are not enough

5. Shares & Links

6. Links remain an important ranking factor Sources: Content Marketing Institute, CMO council, Content 2012

8. Getting Links Is Hard

9. Find the Content that gets Shares and Links

10. Content That Gets Links • Authoritative content that answers popular questions, such as ‘what is ..?’ • Strong opinion posts and political posts • Content that provides original research and insights • Content that leverages a trending topic but that also provides practical insights

19. Trending Content

21. Find the content that gets links

22. Backlink Outreach The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.

23. BuzzSumo Alerts

24. BuzzSumo Alerts

26. Thank you. BuzzSumo.com @steverayson

27. Shares and Links Sources: Content Marketing Institute, CMO council, Content 2012 Why People Share Content Why People Link To Content To share entertaining content To nourish relationships To get the word out about causes they care for To share helpful and valuable content To be part of a tribe and define themselves As reference to support an article To share authoritative content including research and facts To share valuable content such as guides To share evergreen content that is less likely to change

Editor's Notes

Some content gets lots of shares but not links
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.