This document discusses using backlink data from BuzzSumo to improve search engine optimization. It explains that while shares are important, links remain a key ranking factor. The document provides tips for finding content that gets both shares and links, such as authoritative answers to common questions, strong opinion posts, original research, and trending topics with practical insights. It also recommends using BuzzSumo alerts and backlink outreach to request links from articles that mention a site without linking to it.
10. Content That Gets Links
• Authoritative content that answers popular
questions, such as ‘what is ..?’
• Strong opinion posts and political posts
• Content that provides original research and
insights
• Content that leverages a trending topic but that
also provides practical insights
22. Backlink Outreach
The single best opportunity to gain new
backlinks is to find articles that mention
you but that do not link to you, and to
request a link.
27. Shares and Links
Sources: Content Marketing Institute, CMO council, Content 2012
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about
causes they care for
To share helpful and valuable
content
To be part of a tribe and
define themselves
As reference to support an
article
To share authoritative content
including research and facts
To share valuable content
such as guides
To share evergreen content
that is less likely to change
Editor's Notes
Some content gets lots of shares but not links
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.
Shares happen quickly, people move on. Found recently that scheduled content performs far worse than immediate content. Maybe issue has passed or they already seen that article you scheduled for 2 days time.