Career Projects
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The document lists the projects and roles the author has performed at American Woodmark over their career. It includes projects in marketing, product development, national accounts, general management, and corporate training and development. Some highlights include leading the repositioning of the Timberlake brand, developing an automated pricing approval system, turning around an unprofitable division, and creating comprehensive sales and marketing training programs. The author has received six President's Awards, the company's highest honor, for projects that achieved outstanding results and improved financial performance.
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Career Projects
- 1. Projects(Performed as Leader, Developer, Facilitator, and/or Implementer, for all Projects Listed)Marketing:BPI Pricing Approval System (Earned President’s Award)
- 2. Timberlake Repositioning (Earned President’s Award)
- 3. Develop Opening Price Point Products – Phase I, II, III
- 4. HWBI Lead Generation Program
- 5. Lean Initiative – Reduce Order Cancellation Transactions
- 6. Reposition Service Platform from “Diamond Service” to “4 Milestones”
- 7. National Business Meeting – Planning and Execution
- 8. Created, implemented, facilitated Training Modules
- 11. Role of Product
- 12. Focused Market Research Projects:
- 14. Hadley Production Builder Research
- 15. HAHB Focus Groups (2)
- 18. Plan and Organize annual Media Tours (Hanley Wood and Reed Publishing)
- 19. Scenario Planning Model used in Forecasting and Budgeting
- 20. Customer P & L – Special use – (NVR)
- 21. Road Shows and Marketing Bulletin Communication Process
- 22. Green Marketing + C.A.R.B. legislation
- 23. Numerous Product Launches including - “Cognac” Finish
- 24. Price Variance reduction initiativeMarketing Communications18 Page Advertorial –Big Builder Magazine
- 25. Show Home Program - Portfolio Magazine Strategy
- 26. Timberlake Repositioning – Collateral Material Upgrades
- 28. PR Program
- 31. PR - Message mappingProduct Development - TeamsTimberlake Product (Leader)
- 36. Intangibles – Customer Experience
- 37. Strategic Product Committee (Resource)
- 38. Project Teams, i.e. Cognac, OPP, Organizer SKU’s. Builder SKU’s, etc. etc. National Accounts:Supply Chain Management Survey – Proprietary
- 39. National Account PowerPoint presentations - Boilerplates
- 40. National Account Agreements – Boilerplates
- 41. E Drawer – Confidential Information/Access system
- 42. Centex RFP – (McKinsey Model)
- 43. NVR RFP
- 44. RFP’s Pulte, TOUSA, Richmond American, etc –
- 45. Develop Customer P & LGeneral Manager:Turnaround – unprofitable Division (President’s Award)
- 46. Development and implementation of 3 new “Builder Service” centers (President’s Award)
- 47. Develop and implement the “Diamond Service” platform
- 48. Develop Direct Distribution SOP’s
- 49. Establish Just-In-Time Delivery Platform for Builder Direct business
- 50. Transition Direct Business to Distributors
- 51. Developed and Executed - “Build Around the Hub” Expansion Strategy
- 52. Develop Business Unit P & L
- 53. Establish Marketing Structure for Business unit
- 54. Consolidation of Direct and Distributor Sales Channels under Timberlake Brand. Corporate Training/Development – Facilitator and/or DeveloperDeveloped and Implemented a Comprehensive Sales/Marketing Training Program
- 55. Facilitated - 3rd party Certified Trainer for:
- 56. “Seven Habits of Highly Effective People” (Covey Leadership)
- 57. “First Things First” (Covey Leadership)
- 58. Par Sales Training (Par Group)
- 59. “Creative Selling Skills” (Fortune Group)
- 60. Facilitated Corporate Training Modules
- 62. 7 Step Process
- 63. Goal Setting and Performance Appraisal
- 65. Development – “Corporate Orientation” (President’s Award)
- 66. Development – “Sales Excellence” (President’s Award)
- 67. Development – “Product and Design Week”
- 68. Developed, Implemented, Facilitated Marketing Training Modules
- 71. Role of Product
- 72. Developed, starred in, and implemented a Product Video trainingAmerican Woodmark President’s Awards earned (6) – Significant ProjectsTo be selected for a President’s Award, a program or project must contain some, but not all, the following criteria: 1) Achieve outstanding results that improved the Company’s financial performance. 2) Support our Company’s cultural change. 3) Set a new standard of performance that improves our competitiveness within our industry. 4) Significant “breakthrough” idea that makes us look at the world we operate in differently. 5) An idea that survived the belittling of unpopularity and was authored by risk takers to produce beneficial results for the Company. "Success of Timberlake Repositioning"
- 73. "Development of the Automated BPI tool"
- 74. "Establishing the Northeast Builder Center"
- 75. "Outstanding results - Builder Services team - Substantially improved performance"
- 76. "Development of Sales Excellence Training"
- 77. "Contribution to the Success of the Corporate Orientation program"