Case Study: Auchan Hypermarket (India) - Imported Food Festival Wishlist campaign on Facebook

Case Study: Auchan India Imported
Food Festival Wishlist campaign
How AliveNow helped engage the fans of Auchan
India with a creative and interactive Facebook
campaign to promote the Imported Food Festival!

About Auchan India
• Auchan is one of the world’s largest hypermarket chains with 616
hypermarkets in 12 countries in Central and Northern Europe, Russia,
and China.
• Auchan is now in India with 13 hypermarkets in various cities.
• It’s a hypermarket where everything starting from food, groceries,
electronics, beverages, clothing and almost everything is under oneelectronics, beverages, clothing and almost everything is under one
roof.
• Auchan launched its Imported Food Festival campaign on the 8th
February, which features a varied range of international food
products from across the globe.
02 Auchan India Imported Food Festival - Facebook Case Study

Objective of the Imported Food Festival campaign
• To increase awareness about Auchan, the hypermarket that has just
opened its doors in Indian Markets.
• To spread awareness about the Imported Food Festival (IFF).
• To enable to engage a large number of audience to bring into notice
the varied range of international food products this festival has to offer.
• Engage with fans in an interactive and different way to educate them
about the products available at the Imported Food Festival
• Increase likes on the page and get database of potential Auchan users.

Strategy and Approach
• The main aim was to educate the audience and spread the word about
interesting and new Imported products at Auchan’s IFF.
• We came up with the Create Your Wishlist contest for Auchan India’s
Imported Food Festival.
• In this application, a user is shown about 15-20 Imported products
available at Auchan’s IFF. They have to then select their “Wishlist” of any
three products they would like to WIN! For a one month period, wethree products they would like to WIN! For a one month period, we
declared daily winners who actually won the products they wished for!
• We used the Facebook application platform and the Facebook Ads
platform to reach the right audience and achieve the desired results.

Pre-Like page
Pre-Like page
A user has to LIKE to
enter the app. Upon
liking the page he/she
is taken to the next
screen.

Navigation Page
Navigation page
Once the user lands on
the page, they are given 3
options to choose from.
1. What’s available at the
Auchan’s Imported
Food Fest where they
can preview the range
of international productsof international products
available
2. Create my Wishlist -The
interactive Game.
3. Daily Winners list where
our users can check the
daily winner’s list.

Pick Wishlist!
1. Once the user
lands on this
page ,they can
see a wide
range of food
products
2. They have to
Create Your Wishlist - Pick Wishlist
2. They have to
pick any 3
products and
add them to the
Wishlist .
3. Submit the
Wishlist and
proceed.

Create Your Wishlist - Submit Details
Submit Details
After submitting the
wishlist, the user has
answer in 50 words
or less, “Why should
I win the wishlist I
choose?”
Next, they have to
fill in their basic
details like name
email address,
mobile number, for
us to contact in
case they win.

Create Your Wishlist - Daily Winners
Daily Winners
For 20 consecutive
days, Auchan India
announced 3 daily
winners who
actually won their
Wishlist products!
This prompted more
entries, and higher
engagement on
the app as users
came back
everyday to check
if they won!

Regular updates on the page promoting IFF

Responses and Likes from fans!

Closing the contest and Thanking fans

Promoting via Targeted Facebook Ads
• Besides engaging the existing audience of Auchan India, we also wanted
to reach a new audience to spread the word about IFF at Auchan stores.
Sample
Facebook
Ads
• We used targeted Facebook ads and Promoted Posts in an effective
manner with many targeting criteria to reach the right untapped
audience.
Targeting was done based on the following:
• First only in geographic areas where Auchan had stores and where IFF was
ongoing.
• Then targeting the right demographic (Age + Gender) of users who shop at
Hypermarkets and Supermarkets.

Auchan IFF Campaign: Results and Numbers
• The Imported Food Festival campaign was a tremendous success.
The campaign ran from Feb 10th to Feb 28th, 2013. It was during this
time that IFF was active in stores as well.
• In this time period, we got over 850 unique entries and had many
happy winners! Additionally, this campaign resulted in thousands of
walk-ins to Auchan stores to check out the Imported Food Festival!
Parameter Time period Number
No. of New
LIKES
18-20 days 17,500 + New Likes in 21 days.
No. of entries
to the contest
18-20 days Over 865 entries in all.
No. of winners 18-20 days 61 winners got Auchan India’s goodies

Thank You!
For more details regarding the Auchan India
Imported Food Festival Campaign, write to usImported Food Festival Campaign, write to us
at contact@alivenow.in with your queries.
Visit us at www.alivenow.in to learn more.

Case Study: Auchan Hypermarket (India) - Imported Food Festival Wishlist campaign on Facebook

Case Study: Auchan Hypermarket (India) - Imported Food Festival Wishlist campaign on Facebook

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Case Study: Auchan Hypermarket (India) - Imported Food Festival Wishlist campaign on Facebook