4. INTRODUCTION
Hindustan Unilever limited (HUL) is the largest FMCG company in India.
It is owned by the British- Dutch company “unilever” and has about 52%
majority stake in Hindustan unilever limited.
Its products includes foods, beverages, cleaning agents and personal care
products.
It is headquartered in Mumbai, Maharashtra, India.
Hindustan unilever limited has over 35 brands spanning 20 distinct
categories.
As per Nielson market research data, two out of three Indians use HUL
products.
6. HISTORY
• Hindustan unilever ltd. Was established in 1933 as LEVER BROTHERS INDIA
LTD by lever brothers.
• In 1956 it became Hindustan Lever ltd. As a result of merger between lever
brothers, Hindustan Vanaspati mfg. co. ltd. And united traders ltd.
• The company was renamed in June 2007 as “HINDUSTAN UNILEVER
LIMITED.”
Lever brothers first commenced operations in India in the summer 1888,
when crates full of sunlight soap bars, embossed with the words “MADE IN
ENGLAND BY LEVER BROTHERS” were shipped to the Kolkata harbour and it
began an era of marketing branded fast moving consumer goods(FMCG).
7. VISION OF THE COMPANY
FOUR PILLARS OF COMPANY’S VISION SET OUT THE LONG
TERM DIRECTION OF THE COMPANY ARE-
1. We work to create a better future everyday.
2. We help people feel good, look good and get more out of life with brands and
services that are good for them and for others as well.
3. We will inspire people to take small everyday actions that can add up to a big
difference for the world.
4. We will develop new ways of doing business with the aim of doubling the size
of our company while reducing our environmental impact.
TO EARN THE LOVE AND RESPECT OF INDIA, BY MAKING A REAL
DIFFERENCE TO EVERY INDIAN.
9. MERGERS AND ACQUISITIONS
MERGERS –
• THE ERSTWHILE OIL MILLS
COMPANY (TOMCO) IN 1ST
APRIL, 1993
• BROOKEBOND LIPTON INDIA
LIMITED (BBLIL) IN 1ST
JANUARY, 1996
• POND’S (INDIA)LTD, 1998
ACQUISITIONS –
• BROOKE BOND IN 1984
• LIPTON IN 1972
• POND’S (INDIA) LTD IN 1986
• LAKME LIMITED
• JOINT VENTURE WITH US BASED
KIMBERLY CLARK CORPORATION
IN 1994
• MODERN FOODS IN 2002
10. BRANDS
HUL is the market leader in Indian consumer products with presence in over
20 consumer categories such as soaps ,tea, detergent and shampoos
amongst others with over 700 millions Indian consumer using its products.
The company has a distribution channel of 6.4 million outlets and owns 35
major Indian brands. Its brands include:
• Food and drink brand
• Personal care brand
• Home care brand
• Water purifier brand
17. CORPORATE SOCIAL
RESPONSIBILITY(CSR)
PROVIDING EDUCATION ON HEALTH AND HYGIENE.
WOMEN EMPOWERMENT.
WATER MANAGEMENT.
REHABILITATION OF SPECIAL AND UNPRIVILEGED CHILDREN.
CARE FOR THE DESTITUTE AND HIV- POSITIVE.
RURAL DEVELOPMENT.
PLAYS ACTIVE ROLE IN NATURAL CALAMITIES.
19. • ‘Lifebuoy swasthya chetana’- health and hygiene.
• ‘Shakti’ – empowerment of women through
micro-enterprise opportunity.
• ‘Yashodadham’ – Relief and reconstruction in
Gujarat's Kutch district.
• ‘Asha daan’ – happy home actively supported by
HUL.