Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabaddi League's opening match day!
- 1. Case Study - How we got #ProKabaddiCase Study - How we got #ProKabaddi to trend on twitter in INDIA! by alivenow - digital marketing agency July/August 2014
- 2. Pro Kabaddi League’s first match was on 26th July. But the momentum &But the momentum & buzz on digital was building up from May.
- 3. The League got of to an incredible and star- studded start! It fired on all cylinders and the success on digital was mind blowing!
- 4. On digital, specifically twitter, there were no ads, no paid promotions, nono paid promotions, no asking fans to re-tweet, no contests, etc.
- 5. BUT we got #ProKabaddi to TREND INto TREND IN INDIA on match day!
- 6. Not just trend, but trend big time with BIG numbers! 10 million+ reach, 13 million+ impressions in 24 hours!
- 7. @ProKabaddi’s twitter handle was also not being promoted on TV. So how did we get #ProKabaddi to TREND IN INDIA?
- 8. How did we get so much earned media? Without any contest orWithout any contest or promotion how did #ProKabaddi trend?
- 9. The Answer: Comprehensive rock solid twitter marketing & constant engagement. - Pre-game community building. - Building up the buzz/momentum for game day. - Constant key-word monitoring and replying, etc. - Replying to queries and regular re-tweeting.- Replying to queries and regular re-tweeting. - Live-tweeting the matches as they unfolded. - Constant engagement with fans and Kabaddi enthusiasts pre-game and on match day. - Constant engagement with teams, team owners, celebrities and various stakeholders on twitter.
- 10. Numbers only got better in the first week of the league! 48 million+ impressions and 7.8 million+ reach from 3,700+ tweets in the first week of ProKabaddi!the first week of ProKabaddi!
- 11. Tweets from everyone! Celebrities, journalists, newspapers, magazines, sports enthusiasts, twittersports enthusiasts, twitter influencers, kabaddi fans & more! Sample tweets follow.
- 12. Celebs Tweet about ProKabaddi!
- 13. Celebs Tweet about ProKabaddi!
- 14. Celebs Tweet about ProKabaddi!
- 15. Celebs Tweet about ProKabaddi!
- 16. Fans Tweet about ProKabaddi!
- 17. Fans Tweet about ProKabaddi!
- 18. Fans Tweet about ProKabaddi!
- 19. Fans Tweet about ProKabaddi!
- 20. Live tweeting during matches
- 21. Live tweeting during matches
- 22. Live tweeting during matches
- 23. Live tweeting during matches
- 24. Brands Tweet about ProKabaddi!
- 25. #ProKabaddi’s success on social media was so incredible, that even The Economic times covered it! (Note - ET has made an error in the article. 6.05 million tweets were not sent. A National Edition 28th July, 2014 were not sent. A total of 6.05 million impressions were created with all the tweets related to Pro Kabaddi in the first 12 hours.)
- 26. In 1 week, @ProKabaddi achieved • 48 million+ impressions • 13 million+ reach • Thousands of new followers • 10,000+ tweets about ProKabaddi• 10,000+ tweets about ProKabaddi • #ProKabaddi trended on twitter in India • Got covered in The Economic Times for ProKabaddi being a hit on Social Media! Ideated & executed by alivenow for Pro Kabaddi League!
- 27. For more details about this campaign write to us at contact@alivenow.in THANK YOU! contact@alivenow.in Visit us at www.alivenow.in to see more case studies, and learn more about alivenow!