Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabaddi League's opening match day!
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Earned media is more powerful than paid media and this case study proves it. See how alivenow helped Pro Kabaddi league to trend #ProKabaddi in India on the inaugural match day without any paid promotions or contests.
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Case Study - How we got #ProKabaddi to trend on twitter in India on Pro Kabaddi League's opening match day!
1. Case Study - How we got #ProKabaddiCase Study - How we got #ProKabaddi
to trend on twitter in INDIA!
by alivenow - digital marketing agency
July/August 2014
2. Pro Kabaddi League’s first
match was on 26th July.
But the momentum &But the momentum &
buzz on digital was
building up from May.
3. The League got of to an
incredible and star-
studded start! It fired on
all cylinders and the
success on digital was
mind blowing!
4. On digital, specifically
twitter, there were no ads,
no paid promotions, nono paid promotions, no
asking fans to re-tweet,
no contests, etc.
8. How did we get so much
earned media?
Without any contest orWithout any contest or
promotion how did
#ProKabaddi trend?
9. The Answer: Comprehensive rock solid
twitter marketing & constant engagement.
- Pre-game community building.
- Building up the buzz/momentum for game day.
- Constant key-word monitoring and replying, etc.
- Replying to queries and regular re-tweeting.- Replying to queries and regular re-tweeting.
- Live-tweeting the matches as they unfolded.
- Constant engagement with fans and Kabaddi
enthusiasts pre-game and on match day.
- Constant engagement with teams, team owners,
celebrities and various stakeholders on twitter.
10. Numbers only got better in the first
week of the league!
48 million+ impressions and 7.8
million+ reach from 3,700+ tweets in
the first week of ProKabaddi!the first week of ProKabaddi!
25. #ProKabaddi’s success on social media was so
incredible, that even The Economic times covered it!
(Note - ET has
made an error in
the article. 6.05
million tweets
were not sent. A
National Edition
28th July, 2014
were not sent. A
total of 6.05
million
impressions were
created with all
the tweets
related to Pro
Kabaddi in the
first 12 hours.)
26. In 1 week, @ProKabaddi achieved
• 48 million+ impressions
• 13 million+ reach
• Thousands of new followers
• 10,000+ tweets about ProKabaddi• 10,000+ tweets about ProKabaddi
• #ProKabaddi trended on twitter in India
• Got covered in The Economic Times for
ProKabaddi being a hit on Social Media!
Ideated & executed by alivenow for Pro Kabaddi League!
27. For more details about this
campaign write to us at
contact@alivenow.in
THANK YOU!
contact@alivenow.in
Visit us at www.alivenow.in to see
more case studies, and learn
more about alivenow!