Catching up on UX
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This document summarizes a presentation by Roy Sampei on catching up on UX. It discusses why UX is important today given the proliferation of digital touchpoints. It outlines Roy's experience designing apps without properly understanding users through research and emphasizes the importance of user research, personas, and testing with users. The presentation also covers UX trends like lean UX, agile development, and MVPs. It stresses that the key to UX is deep understanding of users and assuming designers are always wrong without user feedback.
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Catching up on UX
- 1. Catching up on UX Roy Sampei / UX MILK / 20160227
- 2. Ryo "Roy" Sampei Connectstar Co., ltd. (subsidiary of Members Co.,Ltd.) UX MILK / Editor-in-Chief UX JAM / Organizer PUNK ROCK VIDEO GAMES ANIME MY INTERESTS
- 3. Career Nearly 10 years in the mobile content industry MARKETER DIRECTOR DESIGNER EDITOR Voltage Inc. Emiq Inc. ConnectStar Co., Ltd,
- 5. Career
- 10. Career Web Services Social Gaming Apps Feature Phones Smartphones 10 years of mobile means... Monthly Subscriptions Free-to-Play i-mode, Ezweb, Y! GREE, mobage, Ameba AppStore, Google Play 100KB 1GB~2~3MB
- 11. Members Co.,Ltd. Web / Social Media marketing & operations for national clients
- 12. Subsidiary of Members Co.,Ltd. Makes apps & services
- 13. Website for Web/App creators, focusing on UX http://uxmilk.jp
- 15. UX JAM A casual meet-up on UX, probably the most unacademic one in JP
- 17. Today's Topics 1. about me & why I am here 2. why UX is important today 3. workshop : understanding UX 4. trends in UX - Q&A
- 18. My Story
- 20. How We Designed Apps (the wrong way) Brainstorm Design LaunchResearch
- 21. Research no qualitive data, just quantative data
- 22. Brainstorm Each team member had an image of a different user
- 23. Design Tons of designs followed by unfocused concepts
- 24. Launch We were trying different approaches AFTER the app was made
- 25. Sound familiar?
- 26. My Mistake Who was the user? Where were they? What did they want? When will they have used this? Why did they need this? We were so into "Making Apps" inside the screen
- 28. How we should have done it Brainstorm Design LaunchResearch USER USER USER Interviews Persona User Testing
- 29. Research no qualitive data, just quantative data -> We need to do interviews to get the image of the core user
- 30. Brainstorm Each member images a different user -> We need to make personas to get consensus of who we're talking about
- 31. Design Tons of designs and concepts -> We need to make lots of prototypes & check w/ users
- 32. Launch We were trying different approaches AFTER the app was made -> The product should claim its own audience
- 33. Lack of UX
- 34. What is UX? Definition : User Experience Design (UXD or UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. (taken from Wikipedia)
- 37. UX White Paper WHEN WHAT HOW BEFORE USAGE ANTICIPATED UX Imagining experience DURING USAGE MOMENTARY UX Experiencing AFTER USAGE EPISODIC UX Reflecting on an experience OVER TIME CUMILATIVE UX Recollecting multiple periods of use http://www.allaboutux.org/files/UX-WhitePaper.pdf
- 38. UX White Paper WHAT HOW ANTICIPATED UX Imagining experience MOMENTARY UX Experiencing EPISODIC UX Reflecting on an experience CUMILATIVE UX Recollecting multiple periods of use This App looks fun Cool graphics Nice sound Good UI I want to use that App again That App KICKS ASS!
- 39. UX = UI?
- 40. WHAT HOW ANTICIPATED UX Imagining experience MOMENTARY UX Experiencing EPISODIC UX Reflecting on an experience CUMILATIVE UX Recollecting multiple periods of use This App looks fun Cool graphics Nice sound Good UI I want to use that App again That App KICKS ASS! UX is not UI
- 41. UX is not UI
- 42. Why is everyone talking about UX?
- 46. We need to know more about the user's lifestyles
- 47. When there are millions of Apps, why would they choose yours?
- 48. We need to be more close to the user. They don't want things that are irrelevant to their lives.
- 49. WORKSHOP 20min
- 50. We need stories (in other words, context)
- 51. Gift is UX
- 52. What kind of colors does she wear everyday? Will she be embarassed to wear this to work? When will the perfect timing be to hand this to her?
- 53. What is the most delightful moment for him/her? You will know if they are close.
- 54. But we can't understand millions of users. That's why we need techniques to understand UX
- 55. Interviews
- 56. ペルソナ Personas
- 57. カスタマージャーニーマップ ver2 handling controversial content Customer Journey Maps
- 58. "Let's make a new feature!" "The UI needs renewal."
- 59. Does the user need it?
- 60. Trends
- 62. Making an MVP (Minimum Viable Product) Fast and Rapid Development for user feedback
- 63. Minimum Valiable Product is not an "Unfinished Product". It's about making the core concept simple and clear.
- 64. We need to test, test, test! Make an MVP, test, fix, test, fix... Fast iteration is key
- 65. Pair production, Design Sprints... all for fast feedback http://pivotal.io/jp/labs/process
- 66. What skills do we need?
- 67. Do we need to be an expert? Design Programming Marketing Photoshop Illustrator HTML5/CSS ... Swift Ruby Python ... SEO ASO Analytics ...
- 68. Skills for communication, and they evolve fast too.
- 69. We don't need designers that only do Photoshop. We need designers that are willing to learn anything, so that he/she can communicate & design more.
- 70. Wrapping Up
- 71. We have to assume we are all WRONG. Only the users have the key.
- 72. UX Design is all about knowing the user
- 73. Don't be afraid to face the users (like me)
- 75. http://uxmilk.jp
- 76. Thanks! Roy Sampei / UX MILK / 20160227 twitter : @3mp / facebook : brainmosh