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Cbbe model Mc donalds

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McDonald's is the world's largest chain of hamburger fast food restaurants serving 68 million customers daily. It started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in California. Ray Kroc joined as a franchise agent in 1955 and later bought the chain, growing it to over 35,000 outlets globally that generate $27.5 billion annually. While mainly selling burgers, fries, and drinks, McDonald's also has some country-specific menus and is recognized worldwide by its golden arches logo and "I'm lovin' it" slogan. Customer surveys found McDonald's is seen as a fun, convenient place to get a quick, affordable bite to eat with friends and family.

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Customer Based Brand Equity Model Brand – McDonald’s Presentation By - Vishal Khatokar Roll No – 2013G52
Introduction World's largest chain of hamburger fast food restaurants Serves 68 million customers daily Started in 1940 as a barbecue restaurant Operated by Richard and Maurice McDonald Ray Kroc joined the company as a franchise agent in 1955 He subsequently purchased the chain from the McDonald brothers Annual revenues of $27.5 billion, profits of $5.5 billion in 2012 Primarily sells Hamburgers, Cheeseburgers, Chicken, French fries, Breakfast items, Soft drinks, Milkshakes & Desserts Courtesy: http://en.wikipedia.org Operates in 119 countries across 35,000 outlets
Some unknown Facts about McDonald’s McDonalds is the largest toy distributor in the world! McDonald's real business is Real Estate McDonald's first menu items were hot dogs, not hamburgers McDonalds opens a new restaurant every 14.5 hours McDonald's restaurants feed 68 million people every day McDonald's' golden arches are recognized by more people than the cross McDonald's has unique menu items in every country Courtesy: http://www.factslides.com
Some unknown Facts about McDonald’s McDonald's is not the world's largest restaurant chain!!!, But
Change in Logo’s
Brand Identity Identify who you are ? 100% agreed that the slogan "i'm lovin' it" belongs only to McDonald's 88% can identify with McDonald's trademarks, most notably the "i'm lovin' it” 41% say the synonym of “BURGER” is McDonald‘s Breadth Depth Consumers link to McDonald's when they want to eat something Tasty, Fast & Clean. Covers broad amount of Demands More than 60% think of McDonald's when want a Quick Bite
Brand Meaning What are you? 48% agreed McDonald's Burger has best Taste 78% say McDonald‘s is the best Fast Food Chain Consumer rate McDonalds Highest for Quality Standards & Value for Money Majority Consumers visit McDonalds for a Quick Bite Offers Free Wi-Fi, 24*7 & Drive-Thru Locations specific Imagery Performance McDonalds has Consumer of all Age Groups 46% never had a bad experience with McDonald’s 50% more preferred when with Friends 14% eat @ McDonalds after Shopping/ Movies McDonald’s is Fun, Efficient & Convenient
Consumer Brand Response What about you? 63% trust McDonald's for Quality Service, Cleanliness & Value McDonalds is the First Choice for Burgers McDonald’s will retain 44% consumer’s even if they start selling Pizza instead of Burgers 56% Love McDonalds as a brand Feeling Judgment More than 48% feel Comfortable @ McDonald’s Kids feel Excited & Happy when @ McDonald’s Fun place to go with friends
Consumer Brand Resonance What about you & me? Consumer recognize McDonald’s all over the world 37% go to McDonald’s once a month 31% consumer will be present for a McDonald’s event 4% wont go to any other fast food restaurant Loyalty, Attachment
CBBE Pyramid Regular & repeat Purchase Loved Brands stands for quality service Widely Spread . Across Locations, Convenient & Serves Quick Burgers. Fun, Warmth, Excitement Serves All age group, Pleasant Experiences Famous International Fast food chain, Mostly Sells Burgers.
Consumer Feedback • Keep more burger options in veg. Continue the hygiene factor • Burgers hv been the same for yrs without any spice! Its only the happymeal option that pulls kids not the food is wat i believe!! Guys high time u do something abt it • Free home delivery • Please if possible increase d quantity of d thick shake stop showing bigger burger images and give smaller burgers instead! we all know marketing • Introduce some bio product, healthy stuff kind of wheat bread burgers
Consumer Feedback • Stop showing bigger burger images and give smaller burgers instead! we all know marketing • Be a cheaper hahaha • free home delevery • Worth visiting • Give free sauces with McNuggets
Thank you Note: The slides are designed based on the collected data. Hence results may not tally with other research.

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Cbbe model Mc donalds

  • 1. Customer Based Brand Equity Model Brand – McDonald’s Presentation By - Vishal Khatokar Roll No – 2013G52
  • 2. Introduction World's largest chain of hamburger fast food restaurants Serves 68 million customers daily Started in 1940 as a barbecue restaurant Operated by Richard and Maurice McDonald Ray Kroc joined the company as a franchise agent in 1955 He subsequently purchased the chain from the McDonald brothers Annual revenues of $27.5 billion, profits of $5.5 billion in 2012 Primarily sells Hamburgers, Cheeseburgers, Chicken, French fries, Breakfast items, Soft drinks, Milkshakes & Desserts Courtesy: http://en.wikipedia.org Operates in 119 countries across 35,000 outlets
  • 3. Some unknown Facts about McDonald’s McDonalds is the largest toy distributor in the world! McDonald's real business is Real Estate McDonald's first menu items were hot dogs, not hamburgers McDonalds opens a new restaurant every 14.5 hours McDonald's restaurants feed 68 million people every day McDonald's' golden arches are recognized by more people than the cross McDonald's has unique menu items in every country Courtesy: http://www.factslides.com
  • 4. Some unknown Facts about McDonald’s McDonald's is not the world's largest restaurant chain!!!, But
  • 6. Brand Identity Identify who you are ? 100% agreed that the slogan "i'm lovin' it" belongs only to McDonald's 88% can identify with McDonald's trademarks, most notably the "i'm lovin' it” 41% say the synonym of “BURGER” is McDonald‘s Breadth Depth Consumers link to McDonald's when they want to eat something Tasty, Fast & Clean. Covers broad amount of Demands More than 60% think of McDonald's when want a Quick Bite
  • 7. Brand Meaning What are you? 48% agreed McDonald's Burger has best Taste 78% say McDonald‘s is the best Fast Food Chain Consumer rate McDonalds Highest for Quality Standards & Value for Money Majority Consumers visit McDonalds for a Quick Bite Offers Free Wi-Fi, 24*7 & Drive-Thru Locations specific Imagery Performance McDonalds has Consumer of all Age Groups 46% never had a bad experience with McDonald’s 50% more preferred when with Friends 14% eat @ McDonalds after Shopping/ Movies McDonald’s is Fun, Efficient & Convenient
  • 8. Consumer Brand Response What about you? 63% trust McDonald's for Quality Service, Cleanliness & Value McDonalds is the First Choice for Burgers McDonald’s will retain 44% consumer’s even if they start selling Pizza instead of Burgers 56% Love McDonalds as a brand Feeling Judgment More than 48% feel Comfortable @ McDonald’s Kids feel Excited & Happy when @ McDonald’s Fun place to go with friends
  • 9. Consumer Brand Resonance What about you & me? Consumer recognize McDonald’s all over the world 37% go to McDonald’s once a month 31% consumer will be present for a McDonald’s event 4% wont go to any other fast food restaurant Loyalty, Attachment
  • 10. CBBE Pyramid Regular & repeat Purchase Loved Brands stands for quality service Widely Spread . Across Locations, Convenient & Serves Quick Burgers. Fun, Warmth, Excitement Serves All age group, Pleasant Experiences Famous International Fast food chain, Mostly Sells Burgers.
  • 11. Consumer Feedback • Keep more burger options in veg. Continue the hygiene factor • Burgers hv been the same for yrs without any spice! Its only the happymeal option that pulls kids not the food is wat i believe!! Guys high time u do something abt it • Free home delivery • Please if possible increase d quantity of d thick shake stop showing bigger burger images and give smaller burgers instead! we all know marketing • Introduce some bio product, healthy stuff kind of wheat bread burgers
  • 12. Consumer Feedback • Stop showing bigger burger images and give smaller burgers instead! we all know marketing • Be a cheaper hahaha • free home delevery • Worth visiting • Give free sauces with McNuggets
  • 13. Thank you Note: The slides are designed based on the collected data. Hence results may not tally with other research.