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Corporate culture consists of symbols, ceremonies, and myths that communicate an organization's underlying values and beliefs to employees. Culture impacts an organization's bottom line, how problems are solved, and how change is responded to, as well as influencing employee motivation and customer satisfaction. Cultural values are reflected in many ways within an organization and change slowly over time, with only a few key values necessarily in conflict. Communicating an organization's culture effectively uses symbols, stories, and processes to link values to behaviors and manage information.

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Corporate Culture “ We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”
1. Definitions “ Consists of a set of symbols, ceremonies, and myths that communicate the underlying values and beliefs of that organization to its employees.” - Ouichi “ The way we do things around here.” Like music Limits range of movement Makes movement possible Does NOT cause movement
2. Does culture matter? Impacts bottom line Influences how we analyze & solve problems Influences how organization responds to change. Impacts employee motivation and customer satisfaction
3. Basic principles Employees are at once the consequence, creators, and carriers of culture Cultural values are reflected in a variety of ways (overt & subtle) Culture changes but it does so slowly Cultural values are necessarily few, because values inevitably conflict
4. Communicating the Culture Objectives Commitment to organizational goals Move from the objective to the subjective Use the culturation process Link values to behaviors Manage conflict through values Manage information appropriately Develop symbolic reminders Tell the right stories
5. I-We-Them-It principle I = treatment of individuals We = treatment of the group Them = treatment of the customer It = how the company feels about what it does
6. Stated vrs. Unstated Culture Stated Culture - The ideal state Unstated Culture - The actual state They are always disconnected. The critical question is how disconnected the stated and unstated culture really are. Stated Unstated

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  • 1. Corporate Culture “ We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”
  • 2. 1. Definitions “ Consists of a set of symbols, ceremonies, and myths that communicate the underlying values and beliefs of that organization to its employees.” - Ouichi “ The way we do things around here.” Like music Limits range of movement Makes movement possible Does NOT cause movement
  • 3. 2. Does culture matter? Impacts bottom line Influences how we analyze & solve problems Influences how organization responds to change. Impacts employee motivation and customer satisfaction
  • 4. 3. Basic principles Employees are at once the consequence, creators, and carriers of culture Cultural values are reflected in a variety of ways (overt & subtle) Culture changes but it does so slowly Cultural values are necessarily few, because values inevitably conflict
  • 5. 4. Communicating the Culture Objectives Commitment to organizational goals Move from the objective to the subjective Use the culturation process Link values to behaviors Manage conflict through values Manage information appropriately Develop symbolic reminders Tell the right stories
  • 6. 5. I-We-Them-It principle I = treatment of individuals We = treatment of the group Them = treatment of the customer It = how the company feels about what it does
  • 7. 6. Stated vrs. Unstated Culture Stated Culture - The ideal state Unstated Culture - The actual state They are always disconnected. The critical question is how disconnected the stated and unstated culture really are. Stated Unstated