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Challenge profile

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MBI Program - Bangkok University
MBI Program - Bangkok University

To design an effective challenge profile, one should: 1) Define the potential challenge as a single question beginning with "How might we..." that summarizes all aspects to be addressed. 2) Identify a sponsor within the organization who has the power and representation to support the challenge. 3) Determine the horizon or scope of change that can be expected to help select an appropriate ideation technique.

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Challenge Profile
• Creating a well defined challenge will help you to communicate with stakeholders. Harvest best ideas from collaborators and discard unwanted deviation from the scope. For each challenges identified design a challenge profile. The suggested challenge profile will help to determine challenge components.
Challenge profile
The Potential Challenge • The potential challenge usually starts with the statement: How might we…? • The statement would be in a single sentence that resume all the aspect we want the challenge to cover. • The challenge can include constraints like “without additional employment”. • Keep concepts and wording simple.
The Sponsor • It is important to have someone who is willing to support the challenge within the organization. • The sponsor must have enough power enforce decision and run the challenge within the organization. • The sponsor must be in position to represent all stakeholders taking part to the challenge.
Horizon • Knowing your Horizon and what you want to do. • Will help in understanding the scope of change you can expect around this challenge. • Horizon and wants is something you should assess as team. • Both these information would be determining to select the appropriate ideation technique.

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Challenge profile

  • 2. • Creating a well defined challenge will help you to communicate with stakeholders. Harvest best ideas from collaborators and discard unwanted deviation from the scope. For each challenges identified design a challenge profile. The suggested challenge profile will help to determine challenge components.
  • 4. The Potential Challenge • The potential challenge usually starts with the statement: How might we…? • The statement would be in a single sentence that resume all the aspect we want the challenge to cover. • The challenge can include constraints like “without additional employment”. • Keep concepts and wording simple.
  • 5. The Sponsor • It is important to have someone who is willing to support the challenge within the organization. • The sponsor must have enough power enforce decision and run the challenge within the organization. • The sponsor must be in position to represent all stakeholders taking part to the challenge.
  • 6. Horizon • Knowing your Horizon and what you want to do. • Will help in understanding the scope of change you can expect around this challenge. • Horizon and wants is something you should assess as team. • Both these information would be determining to select the appropriate ideation technique.