Chapter 1 Establishing Credibility ©McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. 1 Learning Objectives Learning Objective 1.1: Explain the importance of establishing credibility for business communications. Learning Objective 1.2: Describe how competence, caring, and character affect your credibility as a communicator. Learning Objective 1.3: Define and explain business ethics, corporate values, and personal values. Learning Objective 1.4: Explain the FAIR approach to ethical business communications. ©McGraw-Hill Education. LO1.1 Explain the importance of establishing credibility for business communications. LO1.2 Describe how competence, caring, and character affect your credibility as a communicator. LO1.3 Define and explain business ethics, corporate values, and personal values. LO1.4 Explain the FAIR approach to ethical business communications. 2 Chapter Overview Importance of credibility Competence, caring, character Business ethics, corporate values, personal values FAIR approach Facts, access, impacts, respect ©McGraw-Hill Education. The chapter covers the following topics: the importance of credibility; competence, caring, and character; business ethics, corporate values, and personal values; and the FAIR approach—facts, access, impacts, respect. 3 Why Does This Matter? Credibility Your reputation for being trustworthy The degree to which others believe or trust in you ©McGraw-Hill Education. Credibility is your reputation for being trustworthy—trustworthy to perform your work with excellence; to care about those you work with and for; to live by high ethical, corporate, and personal values; and to deliver on your promises. In short, your credibility is the degree to which others believe or trust in you. 4 The Role of Trust in the Post-Trust Era (1 of 3) Operating from a position of trust or credibility is one of the first things you should consider as you communicate. Your goal should be to gain trust or credibility from colleagues, clients, customers, and other contacts. ©McGraw-Hill Education. Do you operate from a position of trust or credibility? That is one of the first things you should consider as you communicate. In the business world, you often start from a deficit of trust. As a result, one of your first goals should be to gain trust or credibility from colleagues, clients, customers, and other contacts. 5 The Role of Trust in the Post-Trust Era (2 of 3) The public increasingly views companies with less trust. A deficit of trust also exists within companies. Surveys show that employees often do not trust their own business leaders. ©McGraw-Hill Education. The public also increasingly views companies with less trust. Approximately 85 percent of senior executives surveyed believe that public trust in business has gone down. A defi ...Read less