How to make a Global Website Relevent for International Audiences
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Content on:
Localisation
Social Media
Personalisation
Platform Evolution
New Content
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How to make a Global Website Relevent for International Audiences
1. How to make a global
website relevant for
international audiences
Chris Dobson
Executive Vice President Global Advertising Sales –
BBC Advertising
2. 1. Localisation
2. Social Media
3. Personalisation
4. Platform Evolution
5. New Content
3. 1. Localisation
You can’t fake localisation, and you
never could
7,255
IN JOURNALISM
70
BUREAUX
32
LANGUAGES
The BBC is the world’s largest news organisation
4. 1. Localisation
Websites
Radio
77 years old
Weekly audience of 180m
Funded by UK Government
Widgets
Podcasts
5. 1. Localisation
Global content for global citizens, but
tailored to location
US edition UK edition
11. 4. Platform Evolution
The site from the British broadcaster is chock full of information.
If you were going to design the
TV news broadcast of the future,
where viewers pick the stories
and watch them come to life,
this is it.
USA Today on the BBC’s iPad app