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Cim slides for liz bg v3

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The document discusses the concept of a social business, which is an organization that systematically engages all individuals in its ecosystem - employees, customers, partners and suppliers - to better achieve shared goals. It highlights benefits like increased productivity, revenue, and customer satisfaction. Examples are given of how social tools have helped companies improve sales, gain leadership insights, and speed up innovation. The document advises that becoming a social business requires aligning social strategies with business goals, understanding impacts, piloting initiatives, defining metrics, and continuously learning and evolving practices.

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The power of the connected organisation Belinda Gannaway @contentqueen @nixonmcinnes @meaningconf Who we are • Digital innovation consultancy • Help clients take advantage of emerging tech, market & workplace trends • Based in Brighton • 20 strategists, technologists and consultants • Mission to improve relationships between businesses and the people who matter to them 1
What is a social business? A social business is an organisation with the strategies, technologies and processes to systematically engage all the individuals in its ecosystem - employees, customers, partners and suppliers - to better deliver on shared goals 2
Why is everyone talking about it "Social gives us new revenue streams, and new ways to bring value to customers. It's accelerating learning, communication, connecting the right people to the right information at the right time on any device," General Electric’s global CIO. 3
The big wins Inside the organisation •People costs – induction, training, engagement, retention •Agility and reactivity Outside the organisation •Client satisfaction and loyalty •Reputation and advocacy Across the organisation •Product development & innovation The facts • 52% of managers believe it is important • 86% of managers believe it will be important in 3 years • Greatest impact in media and tech • Least impact in energy and utilities, manufacturing and financial services • Social technologies can increase productivity of interaction workers by 20 to 25% 4
O2 sSubsequently, more store managers began using the tool to exchange ideas and to post photos or videos of successful merchandise displays and specials. An experiment run during a holiday period demonstrated that stores participating on the Yammer No more marketing myopia platform had 13% more sales revenue than nonparticipating stores.2 Through the many videos, posts and profiles on Yammer, Herkert and his executive team gained visibility into what was happening in their stores without any filters. Herkert was also able to better see the opportunities and challenges related to consolidating SUPERVALU’s brand identity. Faster & cheaper innovation 5
Minecraft Micro World idea had 10,000 votes in 24 hours and the green light within a month Leadership insight & execution 6
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Joining the dots ONLINE MENTIONS OF BARCLAYCARD PR team Web relations team Customer service team Operations Steps to social business 8
It’s not about the tools • Align with business goals • Understand impact on leadership models • Pilot initiatives - think small, fail fast • Benchmark processes before you begin • Don’t skimp on training – integrate with workflow • Define soft and hard metrics • Evangelise results and learnings • Learn and evolve 9

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Cim slides for liz bg v3

  • 1. The power of the connected organisation Belinda Gannaway @contentqueen @nixonmcinnes @meaningconf Who we are • Digital innovation consultancy • Help clients take advantage of emerging tech, market & workplace trends • Based in Brighton • 20 strategists, technologists and consultants • Mission to improve relationships between businesses and the people who matter to them 1
  • 2. What is a social business? A social business is an organisation with the strategies, technologies and processes to systematically engage all the individuals in its ecosystem - employees, customers, partners and suppliers - to better deliver on shared goals 2
  • 3. Why is everyone talking about it "Social gives us new revenue streams, and new ways to bring value to customers. It's accelerating learning, communication, connecting the right people to the right information at the right time on any device," General Electric’s global CIO. 3
  • 4. The big wins Inside the organisation •People costs – induction, training, engagement, retention •Agility and reactivity Outside the organisation •Client satisfaction and loyalty •Reputation and advocacy Across the organisation •Product development & innovation The facts • 52% of managers believe it is important • 86% of managers believe it will be important in 3 years • Greatest impact in media and tech • Least impact in energy and utilities, manufacturing and financial services • Social technologies can increase productivity of interaction workers by 20 to 25% 4
  • 5. O2 sSubsequently, more store managers began using the tool to exchange ideas and to post photos or videos of successful merchandise displays and specials. An experiment run during a holiday period demonstrated that stores participating on the Yammer No more marketing myopia platform had 13% more sales revenue than nonparticipating stores.2 Through the many videos, posts and profiles on Yammer, Herkert and his executive team gained visibility into what was happening in their stores without any filters. Herkert was also able to better see the opportunities and challenges related to consolidating SUPERVALU’s brand identity. Faster & cheaper innovation 5
  • 6. Minecraft Micro World idea had 10,000 votes in 24 hours and the green light within a month Leadership insight & execution 6
  • 7. 7
  • 8. Joining the dots ONLINE MENTIONS OF BARCLAYCARD PR team Web relations team Customer service team Operations Steps to social business 8
  • 9. It’s not about the tools • Align with business goals • Understand impact on leadership models • Pilot initiatives - think small, fail fast • Benchmark processes before you begin • Don’t skimp on training – integrate with workflow • Define soft and hard metrics • Evangelise results and learnings • Learn and evolve 9