The document discusses the concept of a social business, which is an organization that systematically engages all individuals in its ecosystem - employees, customers, partners and suppliers - to better achieve shared goals. It highlights benefits like increased productivity, revenue, and customer satisfaction. Examples are given of how social tools have helped companies improve sales, gain leadership insights, and speed up innovation. The document advises that becoming a social business requires aligning social strategies with business goals, understanding impacts, piloting initiatives, defining metrics, and continuously learning and evolving practices.
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1. The power of the
connected
organisation
Belinda Gannaway
@contentqueen @nixonmcinnes @meaningconf
Who we are
• Digital innovation consultancy
• Help clients take advantage of
emerging tech, market & workplace trends
• Based in Brighton
• 20 strategists, technologists and consultants
• Mission to improve relationships between
businesses and the people who matter to them
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2. What is a social
business?
A social business is an organisation with the strategies, technologies
and processes to systematically engage all the individuals in its
ecosystem - employees, customers, partners and suppliers - to better
deliver on shared goals
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3. Why is everyone
talking about it
"Social gives us new revenue streams, and new ways to
bring value to customers. It's accelerating learning,
communication, connecting the right people to the right
information at the right time on any device," General
Electric’s global CIO.
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4. The big wins
Inside the organisation
•People costs – induction, training, engagement, retention
•Agility and reactivity
Outside the organisation
•Client satisfaction and loyalty
•Reputation and advocacy
Across the organisation
•Product development & innovation
The facts
• 52% of managers believe it is important
• 86% of managers believe it will be
important in 3 years
• Greatest impact in media and tech
• Least impact in energy and utilities,
manufacturing and financial services
• Social technologies can increase
productivity of interaction workers by 20
to 25%
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5. O2
sSubsequently, more store managers began using the tool to exchange ideas and to
post photos or videos of successful merchandise displays and specials. An experiment
run during a holiday period demonstrated that stores participating on the Yammer
No more marketing myopia
platform had 13% more sales revenue than nonparticipating stores.2 Through the many
videos, posts and profiles on Yammer, Herkert and his executive team gained visibility
into what was happening in their stores without any filters. Herkert was also able to
better see the opportunities and challenges related to consolidating SUPERVALU’s
brand identity.
Faster & cheaper innovation
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6. Minecraft Micro World idea had 10,000 votes in 24
hours and the green light within a month
Leadership
insight & execution
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8. Joining the dots
ONLINE MENTIONS OF BARCLAYCARD
PR team Web relations team Customer service team
Operations
Steps to social
business
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9. It’s not about the tools
• Align with business goals
• Understand impact on leadership models
• Pilot initiatives - think small, fail fast
• Benchmark processes before you begin
• Don’t skimp on training – integrate with workflow
• Define soft and hard metrics
• Evangelise results and learnings
• Learn and evolve
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