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End-to-End Cloud Performance
and Availability Best Practices
February 16, 2011
Mark Casey
President & CEO




            This document is confidential and is intended solely for the use and information of the client to whom it is addressed.   CFN Services   1
CFN Services

   High performance network and application delivery
   solutions for real-time, mission critical applications

                          Global High Performance Cloud

                                      Network
                                     Optimization



      Global Financials              FiberSource®         Carrier Markets




                                   Global Enterprise
                                                                            CFN Services   2
Broad Experience in the Capital Markets




                                     CFN Services
Public Cloud Adoption in the Capital Markets




                                               CFN Services   4
A Roadmap for Mission Critical Enterprise Apps




               The “Actual” NYSE Stock Market
                                                 CFN Services   5
Performance & Availability = ? in the Capital Markets




                                                CFN Services   6
Evolution of Capital Markets & Electronic Trading




                                               CFN Services   7
The Rise of Electronic Trading




                                 CFN Services   8
The Fragmentation of Liquidity




  Financial Market Deregulation via Reg NMS and MiFID
     has Fractured Global Financial Markets Liquidity
                                                        CFN Services
Current Electronic Trading Landscape
                                                                             80.24ms



                                                             79.78ms                                      .472ms

   Seoul                                                                           Slough                            London

                                                             Toronto                                  9.21ms                       8.73ms
32ms

                                                                                           65.06ms
                                                   10.69ms                9.61ms

                                                                                                     65.53ms



                127.19ms
                                                               14.61ms
   Tokyo                               Chicago                                     NJ/NY                  74.29ms
                                                                                                                    Frankfurt

                            141.84ms
                                                                              3.65ms
                                                                                                                              88.99ms
                                                  14.09ms

                                                                   D.C.

       66ms                                                                                   109ms
                     44ms                 100ms




Singapore     Hong Kong           Sydney                                               Sao Paulo
                                                                                                                    CFN Services
Key New York Market Equities, Options, and FX Exchanges
                                                                     210us

      Reuters FX                      SunGard                                                              173us
                                                                                         OTC                               HotSpot FX
                       397us                   99us                                                                                                     306us
                                                                                  64us                      236us
                                                                 130us

                                              101us
                                                                                                           74us
            UBS FX                                            85us             BATS                                                  NYSE SFTI
                               Direct Edge                                                                        114us


        174us        158us                 198us                                                                                  42us
                                                                                                              116us




                                                      368us                         103us           79us
                                   303us
                                                                                                                           European
        NYSE SFTI                                               316us
                                                                                                                           Gateway
                                                                                          44us
                        246us                                                                                                                       272us
                                                                                                 Backtesting
    321us
                                                        335us                Backoffice
                                                                                                           379us

                                                                                                                          421us
                                NASDAQ
                 329us                                                                                                    CFN Node
Currenex                                                                        403us
                                                                                                                                         CFN Services
European Markets

     New York
       USA

          65.05ms



      Slough            472us               London         19.55ms         Stockholm
        UK                                    UK                            Sweden
                                22.57ms                              19.96ms
          22.57ms
                                9.21ms           8.45ms                            29.38ms

                                                                     17.71ms
                                          Frankfurt
                                                          9.43ms
      Madrid                              Germany                              Milan
      Spain         24.3ms                                                     Italy
                                  14.22ms       5.1ms


                                            Zurich        3.6ms                   52ms           40ms

                                          Switzerland
                                                                                             Moscow
                                                                                              Russia

                                                                                                        CFN Services
Emerging Asian Markets


                                   Chicago                      New Jersey
                                    USA              14.61ms      USA

                                          127.19ms




          Taiwan         32ms          Tokyo         67ms
                                                                Singapore
           ROC                         Japan

                                                                100ms   152ms
                       45ms     32ms
                                                        166ms
                                            35ms

          Hong Kong                    Seoul           99ms       Sydney
            China                      Korea                     Australia


                25ms
                                        112ms



          Shanghai
           China
                                                                                CFN Services
The Road to High Performance




   High Performance = Speed + Proximity - Internet




                                                 CFN Services   14
The Road to High Availability




     High Availability = 99.999% to 100% Uptime




                                                  CFN Services   15
Improving Public Cloud Performance: Best Practice


                                                                    Courtesy of
       Internet
                         Autoscale v2.0
                         Based on business rules, can scale vertically and horizontally in
                         an enterprise. Predictive/Suggestive, scriptable & API enabled.
Traffic Manager
                         Dynamic Allocation
                         Resource allocation to tune hypervisor for enabling high
                         performance applications. Reservations to increase
          VMs            performance, dynamic changes to VM.


                         Network v4.0
    Hypervisor           Advanced multi-tenancy architecture built to be PCI and HIPAA
                         compliant. Virtual load balancers, isolated environment,
                         persistent VPN connections.

      Network            Dynamic IO
                         Enterprise intelligent storage platform that scales dynamically.
                         Pay for capacity separate from performance, 3 copies of data (2
                         local one remote), SSD, intelligent provisioning.
       Storage

                                                                              CFN Services
Improving Mission Critical Availability: Best Practice

      Enterprise-class platform with QoS built in. Architected with a focus on risk
                  mitigation, high availability, and business continuity.

 •   SLA backed: 99.999% SLA across entire system
 •   High Availability via provisioning across clusters with separate ESX hosts
 •   Business Continuity/Disaster Recover built in.
      •   Intentionally provisioned to <50% capacity for BC and performance.
      •   Multiple copies mirrored locally/replicated to alternate data center automatically,
          preserving a rolling 14-day backup.
 •   Storage architecture delivers increased reliability via multiple vendors and our
     own mitigation technologies. We don’t have data loss.
 •   Security via secure multi-tenancy, Private VLAN and VPN connections.
 •   Compliance and audit-ready policies and monitoring. SAS 70 Type II audited,
     support for HIPAA and PCI compliance, SSAE16 and ISO 27001 underway.
 •   Enterprise grade infrastructure (DC, HW, SW).
                                                                                Courtesy of

                                                                                              CFN Services
Proximity: Rackspace Global Data Center Footprint




                                             CFN Services   18
Proximity: AWS Global Data Center Footprint




                                              CFN Services   19
Proximity: Cotendo / Equinix Global Footprint




                                                CFN Services   20
Current Reality in Capital Markets


Current Reality in Capital Markets
 Business requirements are
  mature and well understood
 Enterprise shared services should
  be best practice for many
  functional areas
But, for many firms...
 Duplication, complexity, and
  point-to-point solutions persist
 Application maintenance is
  hard….
 Innovation is harder

                                      CFN Services
Migration of Trading Applications to the Cloud

                                                   Private



                                                                        Exchange
                              Workload                                   Hosted
                             Deployment
                               Model
                                                             Physical
 Back-Testing

                                                              Virtual
 Rebalancing

  Market Data
   Services

  Research &
   Analysis

 Trade Capture




10/6/2011
                   Proprietary to SunGard and CFN Services                         CFN Services   22
Thomson Reuters Global Elektron Platform




                                           CFN Services   23
The Big Bang: NYSE Launches First Public Cloud



                                  June 2011




                                              CFN Services   24
The NYSE Capital Markets Community Cloud




                                    Cloud Service
       Enterprises      Bridging    Providers

 Private Cloud       Hybrid Cloud   Community Cloud
                                      Public Cloud
                                                      CFN Services   25
Drivers for Community Cloud Platform

Why a Community Cloud for Financial Services?
Public Clouds:
    Security concerns
    Not industry focused
    Application ‘unaware’

Private Clouds:
     Far from the source of market data and trading services
     No room to ‘burst’ – typically built for 100% capacity
     Requires focus on infrastructure, not business


                                                                           26
                                                            CFN Services
NYSE Community Cloud Offerings

Compute on Demand:       Compute on Demand:         Managed Infrastructure
Virtual Edition          Physical Edition           Solutions




     • Managed                • Dedicated blade         • Dedicated
       virtualized              servers                   managed servers,
       computing cloud        • Managed up                storage,
     • Pre-provisioned          through the OS            networking
       resources with         • Pre-provisioned         • Tailored to
       SFTI access              for SFTI services         customer needs
     • Deploy in              • Deploy in days          • Deploy in weeks
       minutes




                                                                    CFN Services   27
Limitations – Narrow Focus, Closed Community

The Capital Markets Community Platform
                                                                        Markets:
                                                                        • NYSE
                                                                        • ARCA Equities
                                                                        • ARCA Options
                                                                        • AMEX Equities
                                                                        • AMEX Options




                                    High Speed, High I/O Connectivity
                                                                        Networks:
                                                                        • SFTI IP
                                                                        • SFTI LCN
                                                                                 • Away Markets
                                                                                 • Remote Sites
                                                                        Market Data:
                                                                        • Consolidated Tape
                                                                        • OPRA
                                                                        • Trade & Quotes etc.
                                                                        SaaS:
                                                                        • SuperFeed
                                                                        • RMG
                                                                        • FIX MarketPlace
                                                                        • Third Partyd
                                                                        Compute:
                                                                        • Colocation
  Mahwah Data Center                                                    • Compute On Demand




                                                                                  CFN Services   28
The Holy Grail of Performance & Availability




                                               CFN Services   29
Alpha Platform™: High Performance Global Trading


     The 1st High Performance Cloud for Global Electronic Trading


                                          Integrates Best of Breed
                                          COTS Trading Applications
                                          Low-Latency Market Data
                                          Delivery Worldwide
                                          Best Trade Execution
                                          Rapid Deployment
                                          IaaS, PaaS, SaaS Options
                                          Physical or Virtualized


                                                                    CFN Services   30
Thank You!



          Mark Casey
  mark.casey@cfnservices.com
         703.788.6634

Who has the first Question?


                               CFN Services

More Related Content

Cloud connect winter 2012

  • 1. End-to-End Cloud Performance and Availability Best Practices February 16, 2011 Mark Casey President & CEO This document is confidential and is intended solely for the use and information of the client to whom it is addressed. CFN Services 1
  • 2. CFN Services High performance network and application delivery solutions for real-time, mission critical applications Global High Performance Cloud Network Optimization Global Financials FiberSource® Carrier Markets Global Enterprise CFN Services 2
  • 3. Broad Experience in the Capital Markets CFN Services
  • 4. Public Cloud Adoption in the Capital Markets CFN Services 4
  • 5. A Roadmap for Mission Critical Enterprise Apps The “Actual” NYSE Stock Market CFN Services 5
  • 6. Performance & Availability = ? in the Capital Markets CFN Services 6
  • 7. Evolution of Capital Markets & Electronic Trading CFN Services 7
  • 8. The Rise of Electronic Trading CFN Services 8
  • 9. The Fragmentation of Liquidity Financial Market Deregulation via Reg NMS and MiFID has Fractured Global Financial Markets Liquidity CFN Services
  • 10. Current Electronic Trading Landscape 80.24ms 79.78ms .472ms Seoul Slough London Toronto 9.21ms 8.73ms 32ms 65.06ms 10.69ms 9.61ms 65.53ms 127.19ms 14.61ms Tokyo Chicago NJ/NY 74.29ms Frankfurt 141.84ms 3.65ms 88.99ms 14.09ms D.C. 66ms 109ms 44ms 100ms Singapore Hong Kong Sydney Sao Paulo CFN Services
  • 11. Key New York Market Equities, Options, and FX Exchanges 210us Reuters FX SunGard 173us OTC HotSpot FX 397us 99us 306us 64us 236us 130us 101us 74us UBS FX 85us BATS NYSE SFTI Direct Edge 114us 174us 158us 198us 42us 116us 368us 103us 79us 303us European NYSE SFTI 316us Gateway 44us 246us 272us Backtesting 321us 335us Backoffice 379us 421us NASDAQ 329us CFN Node Currenex 403us CFN Services
  • 12. European Markets New York USA 65.05ms Slough 472us London 19.55ms Stockholm UK UK Sweden 22.57ms 19.96ms 22.57ms 9.21ms 8.45ms 29.38ms 17.71ms Frankfurt 9.43ms Madrid Germany Milan Spain 24.3ms Italy 14.22ms 5.1ms Zurich 3.6ms 52ms 40ms Switzerland Moscow Russia CFN Services
  • 13. Emerging Asian Markets Chicago New Jersey USA 14.61ms USA 127.19ms Taiwan 32ms Tokyo 67ms Singapore ROC Japan 100ms 152ms 45ms 32ms 166ms 35ms Hong Kong Seoul 99ms Sydney China Korea Australia 25ms 112ms Shanghai China CFN Services
  • 14. The Road to High Performance High Performance = Speed + Proximity - Internet CFN Services 14
  • 15. The Road to High Availability High Availability = 99.999% to 100% Uptime CFN Services 15
  • 16. Improving Public Cloud Performance: Best Practice Courtesy of Internet Autoscale v2.0 Based on business rules, can scale vertically and horizontally in an enterprise. Predictive/Suggestive, scriptable & API enabled. Traffic Manager Dynamic Allocation Resource allocation to tune hypervisor for enabling high performance applications. Reservations to increase VMs performance, dynamic changes to VM. Network v4.0 Hypervisor Advanced multi-tenancy architecture built to be PCI and HIPAA compliant. Virtual load balancers, isolated environment, persistent VPN connections. Network Dynamic IO Enterprise intelligent storage platform that scales dynamically. Pay for capacity separate from performance, 3 copies of data (2 local one remote), SSD, intelligent provisioning. Storage CFN Services
  • 17. Improving Mission Critical Availability: Best Practice Enterprise-class platform with QoS built in. Architected with a focus on risk mitigation, high availability, and business continuity. • SLA backed: 99.999% SLA across entire system • High Availability via provisioning across clusters with separate ESX hosts • Business Continuity/Disaster Recover built in. • Intentionally provisioned to <50% capacity for BC and performance. • Multiple copies mirrored locally/replicated to alternate data center automatically, preserving a rolling 14-day backup. • Storage architecture delivers increased reliability via multiple vendors and our own mitigation technologies. We don’t have data loss. • Security via secure multi-tenancy, Private VLAN and VPN connections. • Compliance and audit-ready policies and monitoring. SAS 70 Type II audited, support for HIPAA and PCI compliance, SSAE16 and ISO 27001 underway. • Enterprise grade infrastructure (DC, HW, SW). Courtesy of CFN Services
  • 18. Proximity: Rackspace Global Data Center Footprint CFN Services 18
  • 19. Proximity: AWS Global Data Center Footprint CFN Services 19
  • 20. Proximity: Cotendo / Equinix Global Footprint CFN Services 20
  • 21. Current Reality in Capital Markets Current Reality in Capital Markets  Business requirements are mature and well understood  Enterprise shared services should be best practice for many functional areas But, for many firms...  Duplication, complexity, and point-to-point solutions persist  Application maintenance is hard….  Innovation is harder CFN Services
  • 22. Migration of Trading Applications to the Cloud Private Exchange Workload Hosted Deployment Model Physical Back-Testing Virtual Rebalancing Market Data Services Research & Analysis Trade Capture 10/6/2011 Proprietary to SunGard and CFN Services CFN Services 22
  • 23. Thomson Reuters Global Elektron Platform CFN Services 23
  • 24. The Big Bang: NYSE Launches First Public Cloud June 2011 CFN Services 24
  • 25. The NYSE Capital Markets Community Cloud Cloud Service Enterprises Bridging Providers Private Cloud Hybrid Cloud Community Cloud Public Cloud CFN Services 25
  • 26. Drivers for Community Cloud Platform Why a Community Cloud for Financial Services? Public Clouds:  Security concerns  Not industry focused  Application ‘unaware’ Private Clouds:  Far from the source of market data and trading services  No room to ‘burst’ – typically built for 100% capacity  Requires focus on infrastructure, not business 26 CFN Services
  • 27. NYSE Community Cloud Offerings Compute on Demand: Compute on Demand: Managed Infrastructure Virtual Edition Physical Edition Solutions • Managed • Dedicated blade • Dedicated virtualized servers managed servers, computing cloud • Managed up storage, • Pre-provisioned through the OS networking resources with • Pre-provisioned • Tailored to SFTI access for SFTI services customer needs • Deploy in • Deploy in days • Deploy in weeks minutes CFN Services 27
  • 28. Limitations – Narrow Focus, Closed Community The Capital Markets Community Platform Markets: • NYSE • ARCA Equities • ARCA Options • AMEX Equities • AMEX Options High Speed, High I/O Connectivity Networks: • SFTI IP • SFTI LCN • Away Markets • Remote Sites Market Data: • Consolidated Tape • OPRA • Trade & Quotes etc. SaaS: • SuperFeed • RMG • FIX MarketPlace • Third Partyd Compute: • Colocation Mahwah Data Center • Compute On Demand CFN Services 28
  • 29. The Holy Grail of Performance & Availability CFN Services 29
  • 30. Alpha Platform™: High Performance Global Trading The 1st High Performance Cloud for Global Electronic Trading Integrates Best of Breed COTS Trading Applications Low-Latency Market Data Delivery Worldwide Best Trade Execution Rapid Deployment IaaS, PaaS, SaaS Options Physical or Virtualized CFN Services 30
  • 31. Thank You! Mark Casey mark.casey@cfnservices.com 703.788.6634 Who has the first Question? CFN Services