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The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability.
Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance.
See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 30, 2007
and March 31, 2006. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in
accordance with GAAP.


                                                                  THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                              (UNAUDITED)
                                                                                   (In millions except per share data)


                                                                                      Three Months Ended March 30, 2007
                                                                                          Items Impacting Comparability
                                                                                                                                                                                        % Change -
                                                                                                                                                                                           After
                                                                                                                                                       After
                                                                           Asset                                                                                     % Change -        Considering
                                                                                                                                                   Considering
                                                                        Impairments/           Equity         Gains on Sales     Certain Tax                          Reported            Items
                                                        Reported                                                                                      Items
                                                                        Restructuring        Investees          of Assets        Matters (1)                           (GAAP)          (Non-GAAP)
                                                         (GAAP)                                                                                    (Non-GAAP)
Net Operating Revenues                                       $6,103                                                                                     $6,103               17                 17
Cost of goods sold                                            2,145                 ($4)                                                                 2,141               24                 24
Gross Profit                                                  3,958                   4                                                                  3,962               13                 13
Selling, general and administrative expenses                  2,325                                                                                      2,325               13                 13
Other operating charges                                            6                  (6)                                                                    -                    --             --
Operating Income (2)                                          1,627                  10                                                                  1,637               17                 14
Interest income                                                  37                                                                                         37               (47)              (47)
Interest expense                                                 71                                                                                         71               13                 13
Equity income - net                                              20                                  $73                                                    93               (77)               (2)
Other income (loss) - net                                       116                                                   ($137)                               (21)                   --             --
Income Before Income Taxes                                    1,729                  10                  73              (137)                           1,675               17                 10
Income taxes                                                    467                   2                   -               (73)          ($11)              385               27                  5
Net Income                                                   $1,262                  $8              $73                 ($64)           $11             $1,290              14                 11
Diluted Net Income Per Share                                  $0.54               $0.00            $0.03             ($0.03)           $0.00             $0.56 (3)           15                 14
Average Shares Outstanding - Diluted                          2,321               2,321            2,321              2,321            2,321             2,321


Gross Margin                                                  64.9%                                                                                      64.9%
Operating Margin                                              26.7%                                                                                      26.8%
Effective Tax Rate                                            27.0%                                                                                      23.0%




                                                                               Three Months Ended March 31, 2006
                                                                                Items Impacting Comparability
                                                                                                                                     After
                                                                           Asset                                                 Considering
                                                                        Impairments/           Equity          Certain Tax          Items
                                                        Reported
                                                                        Restructuring         Investee         Matters (1)       (Non-GAAP)
                                                         (GAAP)
Net Operating Revenues                                       $5,226                                                                   $5,226
Cost of goods sold                                            1,726                                                                    1,726
Gross Profit                                                  3,500                                                                    3,500
Selling, general and administrative expenses                  2,060                                                                    2,060
Other operating charges                                          45                ($45)                                                       -
Operating Income                                              1,395                  45                                                1,440
Interest income                                                  70                                                                       70
Interest expense                                                 63                                                                       63
Equity income - net                                              86                                      $9                               95
Other income (loss) - net                                        (13)                                                                     (13)
Income Before Income Taxes                                    1,475                  45                   9                            1,529
Income taxes                                                    369                   7                   1              ($10)           367
Net Income                                                   $1,106                 $38                  $8              $10          $1,162
Diluted Net Income Per Share                                  $0.47               $0.02            $0.00              $0.00            $0.49
Average Shares Outstanding - Diluted                          2,366               2,366            2,366              2,366            2,366


Gross Margin                                                  67.0%                                                                    67.0%
Operating Margin                                              26.7%                                                                    27.6%
Effective Tax Rate                                            25.0%                                                                    24.0%

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income.

(1) Primarily related to changes in reserves related to certain tax matters.
(2) Operating Income for the three months ended March 30, 2007 includes a positive currency impact of approximately 3%. Ongoing, currency neutral operating income growth is 11%.
(3) Per share amounts do not add due to rounding.
Page 2 of 2
The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-
GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and
results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the
business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-
GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental
financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 30, 2007 and March 31, 2006. Non-GAAP financial
measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.




                                                          THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                       Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                Operating Income (Loss), by Segment
                                                                              (UNAUDITED)
                                                                    (In millions except percentages)

                              Three Months Ended March 30, 2007                    Three Months Ended March 31, 2006
                                                                                                Items
                                        Items Impacting                                       Impacting
                                          Comparability                                     Comparability
                                                                                                                                                       % Favorable
                                                                                                                                                      (Unfavorable) -
                                                                                                                                  % Favorable
                                                                 After                                             After                                   After
                                                                                                                                 (Unfavorable) -
                                                             Considering                                       Considering                             Considering
                                                                                                  Asset
                                                                                                                                   Reported
                         Reported                               Items            Reported                         Items
                                        Asset Impairments/                                     Impairments/                                               Items
                                                                                                                                    (GAAP)
                                          Restructuring                                        Restructuring
                          (GAAP)                             (Non-GAAP)           (GAAP)                       (Non-GAAP)                              (Non-GAAP)

Africa                         $112                   $2             $114              $103                             $103            9                   11
Eurasia                           87                                   87                64                               64           36                   36
European Union                  604                                   604               455                              455           33                   33
Latin America                   415                                   415               349                              349           19                   19
North America                   347                                   347               388                              388           (11)                (11)
Pacific                         372                                   372               363               $3             366            2                   2
Bottling Investments              (2)                  6                   4            (57)              42             (15)          96                    --
Corporate                       (308)                  2             (306)             (270)                            (270)          (14)                (13)
Consolidated                 $1,627                  $10           $1,637            $1,395              $45          $1,440           17                   14

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  • 1. Page 1 of 2 The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 30, 2007 and March 31, 2006. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures (UNAUDITED) (In millions except per share data) Three Months Ended March 30, 2007 Items Impacting Comparability % Change - After After Asset % Change - Considering Considering Impairments/ Equity Gains on Sales Certain Tax Reported Items Reported Items Restructuring Investees of Assets Matters (1) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Net Operating Revenues $6,103 $6,103 17 17 Cost of goods sold 2,145 ($4) 2,141 24 24 Gross Profit 3,958 4 3,962 13 13 Selling, general and administrative expenses 2,325 2,325 13 13 Other operating charges 6 (6) - -- -- Operating Income (2) 1,627 10 1,637 17 14 Interest income 37 37 (47) (47) Interest expense 71 71 13 13 Equity income - net 20 $73 93 (77) (2) Other income (loss) - net 116 ($137) (21) -- -- Income Before Income Taxes 1,729 10 73 (137) 1,675 17 10 Income taxes 467 2 - (73) ($11) 385 27 5 Net Income $1,262 $8 $73 ($64) $11 $1,290 14 11 Diluted Net Income Per Share $0.54 $0.00 $0.03 ($0.03) $0.00 $0.56 (3) 15 14 Average Shares Outstanding - Diluted 2,321 2,321 2,321 2,321 2,321 2,321 Gross Margin 64.9% 64.9% Operating Margin 26.7% 26.8% Effective Tax Rate 27.0% 23.0% Three Months Ended March 31, 2006 Items Impacting Comparability After Asset Considering Impairments/ Equity Certain Tax Items Reported Restructuring Investee Matters (1) (Non-GAAP) (GAAP) Net Operating Revenues $5,226 $5,226 Cost of goods sold 1,726 1,726 Gross Profit 3,500 3,500 Selling, general and administrative expenses 2,060 2,060 Other operating charges 45 ($45) - Operating Income 1,395 45 1,440 Interest income 70 70 Interest expense 63 63 Equity income - net 86 $9 95 Other income (loss) - net (13) (13) Income Before Income Taxes 1,475 45 9 1,529 Income taxes 369 7 1 ($10) 367 Net Income $1,106 $38 $8 $10 $1,162 Diluted Net Income Per Share $0.47 $0.02 $0.00 $0.00 $0.49 Average Shares Outstanding - Diluted 2,366 2,366 2,366 2,366 2,366 Gross Margin 67.0% 67.0% Operating Margin 26.7% 27.6% Effective Tax Rate 25.0% 24.0% Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income. (1) Primarily related to changes in reserves related to certain tax matters. (2) Operating Income for the three months ended March 30, 2007 includes a positive currency impact of approximately 3%. Ongoing, currency neutral operating income growth is 11%. (3) Per share amounts do not add due to rounding.
  • 2. Page 2 of 2 The Company reports its financial results in accordance with U. S. generally accepted accounting principles (GAAP). However, management believes that certain non- GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non- GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 30, 2007 and March 31, 2006. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income (Loss), by Segment (UNAUDITED) (In millions except percentages) Three Months Ended March 30, 2007 Three Months Ended March 31, 2006 Items Items Impacting Impacting Comparability Comparability % Favorable (Unfavorable) - % Favorable After After After (Unfavorable) - Considering Considering Considering Asset Reported Reported Items Reported Items Asset Impairments/ Impairments/ Items (GAAP) Restructuring Restructuring (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) (Non-GAAP) Africa $112 $2 $114 $103 $103 9 11 Eurasia 87 87 64 64 36 36 European Union 604 604 455 455 33 33 Latin America 415 415 349 349 19 19 North America 347 347 388 388 (11) (11) Pacific 372 372 363 $3 366 2 2 Bottling Investments (2) 6 4 (57) 42 (15) 96 -- Corporate (308) 2 (306) (270) (270) (14) (13) Consolidated $1,627 $10 $1,637 $1,395 $45 $1,440 17 14