Coca-Cola positive and negative impacts on India

Plan
1-TNCs definition
2-Coca-Cola figures
3-Growth comparaison against India
4-Negative and positive impacts on Indian country
5-Coca-Cola countries target

TNCs definition
A commercial enterprise that operates
substantial facilities, does business in
more than one country and does not
consider any particular country its
national home.
One of the significant advantages of a
transnational company is that they are
able to maintain a greater degree of
responsiveness to the local markets where
they maintain facilities.

The Coca-Cola system in India has already invested USD 2 Billion till 2011, since its re-
entry into India. The company will be investing another USD 5 Billion till the year 2020.
The Coca-Cola system in India directly employs over 25,000 people including those on
contract. The system has created indirect employment for more than 1,50,000 people in
related industries through its vast procurement, supply and distribution system. We strive
to ensure that our work environment is safe and inclusive and that there are plentiful
opportunities for our people in India and across the world.
The beverage industry is a major driver of economic growth. A National Council of
Applied Economic Research (NCAER) study on the carbonated soft-drink industry
indicates that this industry has an output multiplier effect of 2.1. This means that if one
unit of output of beverage is increased, the direct and indirect effect on the economy will
be twice of that. In terms of employment, the NCAER study notes that "an extra
production of 1000 cases generates an extra employment of 410 man days."

As a Company, our products are an integral part of the micro economy
particularly in small towns and villages, contributing to creation of jobs
and growth in GDP. Coca-Cola in India is amongst the largest domestic
buyers of certain agricultural products.
As an industry which has strong backward and forward linkages, our
operations catalysis growth in demand for products like glass, plastic,
refrigeration, transportation, and Industrial and agricultural products. Our
operations also lead to incremental growth for enterprises engaged in
post-production activities like merchandising, marketing and sales. In
addition, we share best practices and technological advancements with
our suppliers, vendors and allied industries which often lead to
improvement in the overall standards of quality across industries.

The Coca-Cola Company has always placed high value on good citizenship.
Our basic proposition entails that our Company's business should refresh
the market; enrich the workplace; protect and preserve the environment;
and strengthen the community. We leverage our unique strengths to
actively support and respond to local needs -- be it the need for education,
health, water or nutrition. We have used our distribution network for
disaster relief, our marketing prowess to raise awareness on issues such as
PET recycling, and our presence in communities to improve access to
education and potable water. The Coca-Cola India Foundation is now taking
forward in the community at large, projects and programs of social
relevance to carry forward the message of inclusive growth and
development. For more details on activities of the Coca-Cola India
Foundation, please visit the website of the Coca-Cola India Foundation,
www.anandana.org.

Anandana – Coca-Cola India Foundation,
a Company registered under Section 25 of
the Companies’ Act, is a wholly owned not
for profit charitable subsidiary of CCIPL.
Anandana provides monetary grants
and other assistance to civil society
organizations, cooperatives, philanthropic
organizations and such others who can be
suitable partners in implementing projects
for social welfare.
Anandana focuses on supporting
social projects in the domains of water
sustainability and the spread of new and
renewable energy sources. Geographically,
Anandana focuses on some of the most
backward regions of the country.
Anandana constantly aspires to ensure
project execution, maintenance and
sustainability through active involvement
and direct participation of the beneficiary
community at the grass-root level.
Anandana is housed in the same premises
as CCIPL (at the Corporate Office in
Gurgaon). Please refer to Anandana’s
website (http://www.anandana.org/) for
further details on its working.

Under-15 Football -The Coca-Cola Cup
The tournament nurtures potential football
stars by providing them with a platform
and an opportunity to develop their
inherent talent into a real-life profession.
Coca-Cola Under-16 Cricket Cup is India’s
only National Inter-school tournament

Farmers Fight Coca-Cola as India’s Groundwater Dries Up
Farmer Urmila Vishwakarma stands for a photograph near the Coca Cola
Co. bottling plant in Mehediganj, Varanasi. Vishwakarma said she takes
water from 240 feet down, versus 65 feet in prior years. “Our biggest
battle is for water,” she said. “Our situation has become critical.”
Photographer: Prashanth Vishwanathan/Bloomberg

Coca-Cola in India accused of leaving farms parched and land poisoned
The largest Coca-Cola plant in India is being accused of
putting thousands of farmers out of work by draining
the water that feeds their wells, and poisoning the land
with waste sludge that the company claims is fertiliser.

Sources
• http://www.businessdictionary.com/definition/transnational
-company.html
• http://www.coca-colacompany.com/careers/who-we-are-
infographic
• http://www.wsj.com/articles/what-is-coke-ceos-solution-for-
lost-fizz-more-soda-1426727708
• http://www.statista.com/statistics/263617/gross-domestic-
product-gdp-growth-rate-in-india/
• http://www.coca-colaindia.com/our-company/company-
history/
• http://www.coca-colaindia.com/wp-
content/themes/73002/includes/pdf/sustainabilityReports/S
ustainability_Report_dec_14.pdf
• http://www.bloomberg.com/news/articles/2014-10-
08/farmers-fight-coca-cola-as-india-s-groundwater-dries-up
• http://www.theguardian.com/environment/2003/jul/25/wat
er.india

Coca-Cola positive and negative impacts on India

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Coca-Cola positive and negative impacts on India