Cohesion Brand & Design Intro
- 1. © COHESION Design Services Limited Cohesion Brand and Design AN INTRODUCTION
- 2. © COHESION Design Services Limited Cohesion Brand and Design Winning hearts, winning minds Cohesion Brand is a specialist branding service. We are adept at creating great brands or reinvigorating established ones. We use our marketing and creative expertise to work with you to create a brand with impact, resonance and reach. We can help you achieve clarity and consistency across all your marketing communications, printed and online. Designing success for the financial services industry. Cohesion Design a specialist marketing and creative service for the financial services industry. Using our marketing and visual communication expertise we support you with your marketing & branding requirements. As each client’s requirements are different we tailor our services to provide a bespoke service. Our aim is to develop long-term relationships that maximize the value of expenditure on marketing and design. The Design Business Association is the trade association for the UK design industry. They support design consultancies in becoming more professional by offering a range of industry specific membership services, training courses and events.
- 3. © COHESION Design Services Limited Cohesion Brand and Design Our approach Strategy + Creativity + Consistency = Your unique requirement Each client has different requirements. Our processes are tailored to provide the necessary creativity and consistency of delivery to meet their individual needs. Our aim is to develop long-term relationships that maximise the value of expenditure on design and brand development. We do this by developing a close understanding of the client’s business; what do they do, their products, culture, market place, competition and environment. Only in this way can we understand their values.
- 4. © COHESION Design Services Limited Cohesion Brand and Design Getting the strategy right We will help you to devise a marketing strategy which has a direct link to your business (and brand) objectives. Understand Your business: positioning, values, objectives, strength, weaknesses. Analyse The external factors: customers, competitors, opportunities, risks. Formulate A strategic marketing plan aligned with your business plan. Implement Prioritise and roll out tactical campaigns. Monitor Evaluate and adapt: a plan is only a plan and should be reviewed and adjusted regularly according to experience gained, your evolving business and an ever changing environment. Resulting in enhanced business performance Our marketing expertise combined with our business acumen and creative flair ensures that our solutions are commercial, on budget and on time; while making certain you achieve stand out from the crowd. Services Marketing Planning Research and Analysis Marketing Management Integrated Campaigns Project Planning
- 5. © COHESION Design Services Limited Cohesion Brand and Design Our creative process This is when we make things with ink, paper, pixels and paint Define Agree the brief. Create Develop initial concepts. Explore Test effectiveness and resiliance of idea. Implement Bring ideas to life. Deliver deliver deliver Our creativity supports brand strategy. We use our experience and expertise to devise original, effective solutions based on a well thought-out creative strategy and effective implementation. Services Services Advertising Branding and identity Direct mail Literature and marketing materials Exhibitions and signs Internet and e-marketing
- 6. © COHESION Design Services Limited Cohesion Brand and Design Making consistency count This when we think holistically about what is communicated and produced in a wider more strategic context in relation to your brand. Strategy Develop plans that meet your business needs. Process Guiding you through the process to establish consistenty of your identity. Tools Develop tools to nurture an understanding in using your identity. Support Dealing with the unexpected and supporting continuous improvement. Consistency is not dull, nor does it stifle creativity. Consistency can be the foundation of a culture that supports innovation. The focus of creativity should be into areas of real need and opportunities to deliver innovation not re-invention. Services Corporate identity and branding review and implementation across all applications. Development and maintenance of guidelines and supporting tools. Project management of design-led initiatives.
- 7. © COHESION Design Services Limited Cohesion Brand and Design Your participation We work in collaboration with you, you know your business and we know ours. At Cohesion we have a culture of participation, which allows our clients to have direct access to our creative staff. In this culture of participation, customer become co-creators of a brand. This makes them feel part of the process, not just the end result.
- 8. © COHESION Design Services Limited Cohesion Brand and Design So in summary Client COHESION Web E Comms Exhibitions Events PR Print Fulfilment Merchandise Copying writing Marketing S trategy, Branding and m arcomms Marketing strategy and tactical plan Executive summary SWOT analysis Product segmentation Business vision Market overview Competitor analysis Competitive strategy Target market Branding Brand Definition Brand Strategy Brand Design Brand Management Brand Performance Marcomms Advertising Leaflets Brochures Newsletters Mailers Website with CMS E-comms including Social Networking We can offer a range of services that can be tailored to meet your members needs
- 9. © COHESION Design Services Limited Cohesion Brand and Design Don’t take our word - speak to our clients CHARTERED INSURANCE INSTITUTE We are now in our sixth year of working with Cohesion, their flexible approach has helped develop a long term relationship and we now consider them more a partner than a supplier. They have been a valuable asset helping us to manage our brand and with the design and production of our marketing collateral and corporate events. They are a pleasure to work with giving us direct access to their design teams who make it their mission to understand our requirements and deliver, no matter how tight our deadlines are. Their quality service and friendly manner give us a competitive advantage in a challenging market place. Niall Boyd Head of Product Marketing, Chartered Insurance Institute CHARTERED FINANCIAL ANALYST INSTITUTE As a global organization, but “not for profit”, we look to work with partners who pay attention to detail, provide flexibility yet still give us value for money. Cohesion meets the brief and adds value. Steve Wellard Director, Marketing & Communications (EMEA) Chartered Financial Analyst Institute M4 UNDERWRITING Cohesion Design have worked with us from the beginning of M4 Underwriting. We enjoy working with Cohesion as their experience and knowledge of our industry make our lives easy. Their helpful efficient attitude ensures that our deadlines are met without compromising on creativity. We would not hesitate to recommend Cohesion to anyone needing a design service. Graeme Sutton Director M4 Underwriting Evolution Underwriting Cohesion understands our business; but more importantly understands what we want, often when we’re not sure ourselves. Their professionalism, eye for detail, delivery and patience makes them an obvious choice when ever we have a design requirement. Paul Starling Operations Manager Evolution Underwriting Group
- 10. © COHESION Design Services Limited Cohesion Brand and Design Don’t take our word - speak to our clients Walk The Walk Solutions We knew Paul and Cohesion from a previous life, so they were a natural place to go when we embarked on an MBO as we wanted to create a strong brand from day one. With some strong ideas of our own it was essential to work with a company that were really prepared to listen and then help shape these into something we both could work with and at the same time be responsive at a time when we were spinning lots of plates. Paul and his team have subsequently designed our website, which we are delighted with and continue to provide us with an excellent response to our artwork and design needs. We place customer delivery at the very core of what we do, so it is essential to have partners who think and work the same way. We look forward to working with Cohesion in 2010 and onwards Steve Williams Managing Director, Walk The Walk Solutions ULTIMATE FINISH Cohesion was given a brief to re- design our brand image and strapline as to some extent we were guilty of creating confusion in the market place. Paul and his team did an exemplary job from start to finish resulting in some very creative and unique ideas. The new branding and hierarchy has now been successfully implemented into our ecommerce site at www.theultimatefinish.co.uk and has resulted in increased sales through a better brand awareness within our sector. Jez Gilman Managing Director Ultimate Finish K&G ENGINEERING Working with Cohesion has been a rewarding experience. Their thinking has helped us re- position our company whilst their creativity has developed a brand image that reflects the quality products we deliver. We never believed that their work would have the impact on our business that it has. In the past year our sales are up by over 40% and we are winning business we would not previously have been considered for. Throughout the whole experience we were totally impressed by the professionalism of the Cohesion team and their attention to detail. Kevin Waugh Managing Director K&G Engineering Limited Age With Attitude We worked with Cohesion to design the brand, logo and advertising materials for our new training programme for mid-life women. The brand needed to be a bold statement about new beginnings. Cohesion came up with a style that stands out for all the right reasons. It’s says that it’s different and unique which is what was required. The design process was flexible and customer focus a priority. I would work with them again and recommend them to others. Lindsey Agnes Managing Director The Change Corporation