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Collective prompt 2

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Representations of British youth in media have changed over time to reflect contemporary subcultures. In the 1930s, youth were portrayed as well-mannered, while the 1950s saw the rise of rock music and rebellion against adults. The 1960s-70s showed mods, rockers and hippies, often fighting or protesting the Vietnam War. Today, gangs, drinking culture and sexualization of females are common portrayals. While some representations are negative, youth subcultures have historically challenged social norms through their style and behavior.

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Collective Identity Prompt Question two
The Question • How does contemporary representation compare to previous time periods?
Translation • Compare how contemporary media construct (represent) British Youth as opposed to how historical media texts constructs British Youth.
Examples • Compare how British Youth are represented through film texts and TV in contemporary media text and historical media texts. • Why were young people represented in a particular way? Has it changed or stayed the same?
1930s- • Teen as a collective group was not established • Example TV programme associated with representing young people where limited- • one example is Good Manners- • Constructed a positive representation of young people. • Well spoken, well mannered, very polite when addressing each other and their tone is overall very calm.
1950s- • Rock n Roll Culture- • Approach taken by young people: Not trying to ‘fit’ into adult mainstream- happy to rebel against it- • first indication of a ‘generation gap’- • change in values and lifestyles- • Example film 1954 The Belles of St Trinian’s– • Negative representation – • synopsis- A new term opens at St Trinian's School for Young Ladies, striking terror into the local residents and police.
1960s-70s- • sub culture to counterculture- Mods and Rockers In Britain • Example film Quadrophenia (1979)- representation of the sub cultures • ‘Quadrophenia‘ theModsand rockers are represented in traditional clothing so as to be instantly recognisable and shown engaged typically getting into fights in 1960s Brighton, often involving innocent bystanders. • A mode of behavior roundly condemned by hegemonic opinion leaders (press reports) ‘perfectly capturing the teenage need to belong and identify with their peers.‘
1960s-70s • In 1961 the war in Vietnam started, it lasted almost 10 years and ended in 1970. • During that time the Hippie movement first appeared. • This movement was very peaceful. • In general these people were against the war. • Associated aspects- drugs, peace, rock, Peace and Love and Long hair.
1970s • Between 1974-1976 Punk Culture within young people- aesthetic and political rebellion. • TV Programme- Hippie and Punk Cultures represented in The Young Ones produced in the1980s.- • The main characters were four undergraduate students sharing a house: violentpunkVyvyan, pompous would- be anarchist Rick, long-suffering hippie Neil, and the smooth and diminutive Mike. • ‘Representation of the young generation as upbeat, exciting and refreshingly fun’ Bill Osgerby
Hebidge • Hebidge studied British youth subcultures in the late 1970s. • youth subcultures are a way for young people to express their opposition to society, and to challenge hegemony. This is primarily expressed through style. • Representations of young people are quite limited showing them as either fun or trouble. Again this suggests media representations of young people do not really relate to reality.
Today- • Gang Culture/ • Gangster Culture/ • ChavCulture/ • Drinking Culture/ • Sexualisation of young females.
Overall • It is evident that negative representations of young people in TV and Film is not a new construction. • The change in representation could be argued to relate to the specific sub cultures of the time period. E.g. Mod and Rockers and the representation of Youth in Quadrophenia.

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Collective prompt 2

  • 2. The Question • How does contemporary representation compare to previous time periods?
  • 3. Translation • Compare how contemporary media construct (represent) British Youth as opposed to how historical media texts constructs British Youth.
  • 4. Examples • Compare how British Youth are represented through film texts and TV in contemporary media text and historical media texts. • Why were young people represented in a particular way? Has it changed or stayed the same?
  • 5. 1930s- • Teen as a collective group was not established • Example TV programme associated with representing young people where limited- • one example is Good Manners- • Constructed a positive representation of young people. • Well spoken, well mannered, very polite when addressing each other and their tone is overall very calm.
  • 6. 1950s- • Rock n Roll Culture- • Approach taken by young people: Not trying to ‘fit’ into adult mainstream- happy to rebel against it- • first indication of a ‘generation gap’- • change in values and lifestyles- • Example film 1954 The Belles of St Trinian’s– • Negative representation – • synopsis- A new term opens at St Trinian's School for Young Ladies, striking terror into the local residents and police.
  • 7. 1960s-70s- • sub culture to counterculture- Mods and Rockers In Britain • Example film Quadrophenia (1979)- representation of the sub cultures • ‘Quadrophenia‘ theModsand rockers are represented in traditional clothing so as to be instantly recognisable and shown engaged typically getting into fights in 1960s Brighton, often involving innocent bystanders. • A mode of behavior roundly condemned by hegemonic opinion leaders (press reports) ‘perfectly capturing the teenage need to belong and identify with their peers.‘
  • 8. 1960s-70s • In 1961 the war in Vietnam started, it lasted almost 10 years and ended in 1970. • During that time the Hippie movement first appeared. • This movement was very peaceful. • In general these people were against the war. • Associated aspects- drugs, peace, rock, Peace and Love and Long hair.
  • 9. 1970s • Between 1974-1976 Punk Culture within young people- aesthetic and political rebellion. • TV Programme- Hippie and Punk Cultures represented in The Young Ones produced in the1980s.- • The main characters were four undergraduate students sharing a house: violentpunkVyvyan, pompous would- be anarchist Rick, long-suffering hippie Neil, and the smooth and diminutive Mike. • ‘Representation of the young generation as upbeat, exciting and refreshingly fun’ Bill Osgerby
  • 10. Hebidge • Hebidge studied British youth subcultures in the late 1970s. • youth subcultures are a way for young people to express their opposition to society, and to challenge hegemony. This is primarily expressed through style. • Representations of young people are quite limited showing them as either fun or trouble. Again this suggests media representations of young people do not really relate to reality.
  • 11. Today- • Gang Culture/ • Gangster Culture/ • ChavCulture/ • Drinking Culture/ • Sexualisation of young females.
  • 12. Overall • It is evident that negative representations of young people in TV and Film is not a new construction. • The change in representation could be argued to relate to the specific sub cultures of the time period. E.g. Mod and Rockers and the representation of Youth in Quadrophenia.