Gerd Leonhard, a futurist CEO, gave a keynote at CommunicAsia2016 about balancing digital transformation with human ethics. While technology is growing exponentially, humans are linear, so its impact on jobs and decision-making needs oversight. Telcos must serve customers happily rather than just efficiency, using algorithms and AI ethically. Digital transformation requires abandoning old business models to provide experiences and platforms, not just infrastructure. The future should benefit humanity with emotions and purpose, embracing technology but not being controlled by it.
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CommunicAsia 2016 Daily - Day 3 (June 2, 2016)
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John C. Tanner
Digital transformation isn’t just about
technology – it’s also about humans, and
telcos need to find the right balance be-
tween the two in order to successfully
transform.
That was the message from Gerd Le-
onhard, futurist and CEO of The Futures
Agency, during a keynote at the morning
plenary of the CommunicAsia2016 Sum-
mit on Wednesday.
Leonhardsaidthatdigitaltransforma-
tion is being driven by technology trends
such as exponential connectivity (i.e. the
Internet of Things), big data, intelligence
(intelligent assistants and AI), and man-
machine convergence.
An example of the latter is the rise of
the smart device as an external brain, and
the cloud as a global brain. “This is chang-
ing how we interact with computers – we
touch them and speak to them,” he said.
“We’re seeing increasingly powerful com-
binations of man-machine convergence.
The machine sits in the cloud and does all
the work for you.”
While this creates all kinds of new
service and app possibilities, and creates
efficiencies, it also impacts humanity in
ways that raise ethical issues that can’t be
ignored, from loss of jobs via automation
to AI making non-emotional decisions
about those jobs, for example.
“Technology is exponential, humans
are linear. Technology will grow exponen-
tially faster but you will not live exponen-
tially faster,” he said. “Technology has no
ethics, but human societies demand it. So
we have to figure out how to use technol-
ogy without becoming the technology.”
This is something everyone in the tel-
ecoms/IT value chain has to look at seri-
ously, he said. “The purpose of business
John C. Tanner
Almost seven months after the conclu-
sion of WRC-15, the mobile and satellite
sectors haven’t fully reconciled their dif-
ferences over spectrum allocations, de-
spite having a shared interest in terrestrial
evolution to 5G.
At a spectrum panel during the
broadband track at CommunicAsia2016
Wednesday, Guillaume Mascot, Director
of Government Relations for APJ (Asia-
Pacific, Japan) and India at Nokia, said
that the outcome of WRC-15 was gener-
ally good news for mobile broadband.
“When you look at things like con-
nected cars, connected homes, 5G – this
is the future where we’re headed. We need
to connect everyone and everything with
the best possible connection,” he said.
“We need to move forward to ensure the
best outcome for users.”
He added that it was important for
mobile to work with the satellite sector
to develop a complementary approach,
particularly on the contentious topic of Continued page 16 ...
extended C-band.
GapSat CEO Gregg Daffner agreed
that the mobile and satellite sectors need
to work together to make 5G a reality,
and said that satellite wants to be a part of
that ecosystem. However, he pointed out
that of the two sectors, only one has had
to sacrifice spectrum it already possessed
towards that end.
“We’re the ox being gored in the pro-
cess of reallocation,” he said.
On the long-contentious topic of ex-
tended C-band, Daffner reiterated that
coexistence between terrestrial and sat-
ellite is simply not possible. However, he
added that the satellite industry will stick
to its agreement at WRC-15 not to revisit
the matter.
Daffner did revive the satellite indus-
try’s criticism of the mobile sector for not
using all of the terrestrial spectrum it’s
already been allocated. “Their claims for
needing additional spectrum has been
overstated for years, and we’re skeptical of
isn’t efficiency – it’s making customers
happy. “All these algorithms and AI have
to be balanced by ethics – it’s not a yes-or-
no choice, but you need to find the bal-
ance between them.”
Leonhard stressed that he’s not a pes-
simist about the future of telecoms. “I
think the future is a brighter place than
Hollywood makes it look.”
However, he said that while we
shouldn’t be afraid of the coming digital
era, we should approach with caution and
think seriously about who is in control,
who enforces the rules, and who con-
sumers ultimately trust. “It’s time to take
responsibility. Security, moral standards,
rules and ethics become crucial as every-
thing becomes connected.”
Leonhard also advised telcos to aban-
don their old business models.
Digital transformation
must be balanced by
humans and ethics
Post-WRC-15, mobile and satellite
still at odds over spectrum
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3. We talk a lot these days about paradigm
shifts, and how the telecoms sector in
particular is undergoing its own para-
digm shift towards software-based net-
works and services, and how they must
transform themselves – not just net-
works but their very culture – to survive
the current paradigm shift and thrive in
the digital economy.
The same can be said for their cus-
tomers. Or at least older ones like me.
Recently I was telling a 20-something
friend about a Latin music group popu-
lar in New York in the 1960s. I’d discov-
ered them a decade ago and to this day
zealously guard my CDs and the music
files contained therein. From vinyl to
CDs to Blu-ray, the physical file is my
provenance and my pathway to whatever
I wanted to watch or listen to. No matter
how obscure, as long as I have the file, I
can enjoy it.
“Is this the right album?” said my
friend, holding her smartphone. As I was
describing the music, she’d fired up Spo-
tify, found the music, then started port-
ing it to her Bluetooth speaker.
That moment was a masterclass in
how much the content paradigm has
shifted. My thought process defaults
to “where’s my file?”, while hers goes
straight to “where’s my access?” She sim-
ply reached into the cloud and plucked
the music from it.
I haven’t been Spotified yet, but I’m
not totally cut off from the cloud, either.
My big cloud experience is via Kindle
Unlimited: a rotating ten-book library.
I can travel to a city, download a few
guides, and when I return from my trip
I return the files and replace them with
something else. Read it, toss it, get fresh
material. Magic.
A subscription-based rotating li-
brary may sound like a bad deal for au-
thors who want to make money from
sales royalties. And certainly you don’t
see a lot of bestsellers on Kindle Unlim-
ited (or indeed much of anything from
major book publishers like MacMillan
and Penguin). On the other hand, some
authors without the grand portfolio of
(say) Stephen King or Janet Evanovich
slap their novels up on Kindle Unlimited
just to gain readers.
Guess what: it works. I spend my
morning commute reading obscure
pulp-fiction novels (and some aren’t
half-bad). Authors frequently include
emails and I enjoy dropping the occa-
sional line.
Between that and my friend’s Spo-
tify demo, I’ve come to realize the same
experience can be had with music – be-
cause if the cloud is good for anything, it
makes content more available.
Sadly “available” isn’t the same this
as “discoverable” – at least not yet. Dis-
coverability is one of the holy grails of
digital content and services, and while
recommendations and big-data analyt-
ics have come a long way, we still have
a way to go before analytics engines can
figure out your content tastes with any
reasonable level of accuracy and point
you to cool stuff you didn’t even know
you liked. But we’re getting there.
In the meantime, we’ll have to set-
tle for the fact that the content is there
in the cloud, waiting to be discovered –
which, again, is a major paradigm shift
for music mavens like me who spent a
lot of time digging around used record
stores looking for buried treasure or
half-remembered obscure tunes heard
on the radio years ago. In that paradigm,
you’re focused on the file, and you go
to great lengths to protect it, especially
when it’s not commonly available.
The cloud has changed that. Between
iTunes, Spotify, Bandcamp and dozens
of other music services and sites, you
can find anything from 60s Cambodian
psychedelic pop to Laotian groove, Mau-
ritius funk, Mali desert blues, and Japa-
nese mathcore.
And I’m glad, because rare music be-
ing commonly available is a good thing.
It took me awhile to catch up with the
paradigm shift, but now I realize I was
tying myself to the hitching post instead
of contacting Uber. 3
Public and private cloud revenue from
the global carrier cloud market
Source: Company data ad Technology Business Research estimates
Stefan Hammond
The cloud paradigm shift
affects everyone
2 June 2016
OPINION4
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4. Asia Pacific’s premium OTT market will
undergo rapid growth by 2019 despite
challenges. A study conducted by MTM
– covering 80 participants in Australia,
Indonesia and Thailand – reveal sig-
nificant challenges to expansion due to
broadband infrastructure and content
localization, revenues are expected to
grow strongly between now and 2019.
Figures go from around $85 million
in 2015 to $230 million in Australia;
from $7 million to $40 million in Indo-
nesia; and from $8 million to $45 million
in Thailand.
Local service providers will own a
significant portion of the market and
will dominate in Indonesia and Thai-
land, while Netflix will be the dominant
player in Australia.
The study highlights three main
challenges to premium OTT market
expansion. First, industry executives
believe broadband infrastructure chal-
lenges and limited access to affordable
fixed-line services are significant barri-
ers to growth.
Second, despite the appeal of inter-
national content, respondents believe
local-language programming is essential
to the proliferation of premium OTT
services in Indonesia and Thailand.
And third, while the presence of Net-
flix will drive OTT market expansion in
general, consumers will struggle with
Netflix’s one-size-fits-all offering.3
APAC premium OTT market cued
for exponential growth
UltraHD will boost pay-TV ROI … eventually
4K STB market worth $3.65b by 2024
MyRepublic tops first Netflix APAC ISP speed index
2 June 2016
BRIEFS6
The global 4K set-top-box market is ex-
pected to reach $3.65 billion by 2024, ac-
cording to a new report by Grand View
Research.
In Asia Pacific, the 4K STB market
accounted for over 25% of the global
revenue share in 2014. China and In-
dia present considerable opportunities
for regional industry growth due to the
strong presence of UHD STB manufac-
turers. OTT-based streaming devices are
becoming the STB of choice for satellite
TV providers in these emerging markets.
IPTV UHD set top boxes contrib-
uted to over 20% of market revenue in
2014. IPTV focuses on network scal-
ability, end-user applications, and infra-
structure. With IPTV, content is provid-
ed through an internet service provider’s
own infrastructure, ensuring UHD con-
tent streaming across subscribed devic-
es. Increasing number of UHD content
providers is expected to propel industry
growth but high upgrade costs and sub-
scription fees for 4K content will chal-
lenge the industry growth over the fore-
cast period.
The report also says that vendors are
increasingly offering energy-efficient
STB devices, especially in idle mode.
Manufacturers and service providers
across the globe are increasingly provid-
ing advanced UHD STBs equipped with
features such as interactive 4K content to
be competitive.3
Singapore’s MyRepublic has been found
to provide the fastest average streaming
speeds among ISPs in 12 APAC coun-
tries in Netflix’s first ISP speed index for
the region.
MyRepublic provided average
streaming speeds of 3.78 Mbps under
Netflix’s calculations, narrowly beating
out StarHub Fiber at 3.71 Mbps.
Singapore also had the fastest overall
average streaming speeds in the region,
followed by New Zealand (3.5 Mbps),
Japan (3.39 Mbps), Hong Kong (3.35
Mbps), Taiwan (3.1 Mbps) and Indone-
sia (3 Mbps).
Australia (2.91 Mbps), Thailand
(2.87 Mbps), Malaysia (2.72 Mbps),
South Korea (2.68 Mbps), India (1.84
Mbps) and the Philippines (1.82 Mbps)
round out the list.
New Zealand had the lowest spread
between the fastest and slowest ISP.
Vodafone NZ provides average stream-
ing speeds of 3.58 Mbps, while the slow-
est is Trustpower with 3.28 Mbs.
Likewise in Singapore, there was
only a 0.48 Mbps difference between
MyRepublic and Singtel’s DSL service,
the lowest-ranked Singapore service
evaluated.
In South Korea by contrast, top-
ranked SK Broadband provides aver-
age speeds of 3.03 Mbps, while lowest-
ranked D LIVE offers only 1.68 Mbps. In
Indonesia, MyRepublic’s local operation
provides speeds of 3.31 Mbps, compared
to just 1.77 Mbps for Neuviz.
The other top operators in their re-
spective markets for Netflix streaming
speeds are Optus (Australia), HKBN
(Hong Kong), Airtel (India), eo Hikari
(Japan), Time (Malaysia), HiNet (Tai-
wan) and AIS (Thailand).3
For pay-TV players banking on UltraHD
to boost revenues and the bottom line,
research firm NSR has good news and
bad news: UltraHD can boost ROI, but
it’s a long-term play, and in any case the
bigger risk is not carrying it at all.
Recent NSR research forecasts
around 300 UltraHD channels on DTH
platforms using leased capacity by 2025.
(That doesn’t count satellites distributing
UltraHD channels to cable and IPTV
platforms, or dedicated DTH platforms.)
Of those 300 channels, only some will
have a direct revenue impact to their re-
spective DTH platforms, at least in the
short term.
“Costs for acquiring UltraHD con-
tent will be greater than SD or HD con-
tent, resulting in net losses for the first
few years of UltraHD operation,” wrote
NSR analyst Alan Crisp in a research
note. “After 2020, NSR expects a direct
positive revenue impact from the intro-
duction of UltraHD linear TV channels
on pay TV platforms globally.”
NSR expects that the large installed
base of subcribers with 4K TVs from
2020 onwards will more than offset con-
tent acquisition costs after a couple of
years, with ARPUs expected to be ap-
proximately 10% higher than those of
the current high end package ARPUs in
most regions.
But while ROI from UltraHD may
be relatively modest in the long-term,
says NSR, the bigger risk is to lag behind
the competition. Indeed, a key reason
pay-TV platforms carry UltraHD video
now is to showcase it to prospective
subscribers in hopes of upselling them,
or to retain viewers who want 4K con-
tent, which is why NSR expects most
DTH platforms with UltraHD content
will include 4K channels in their top
tier packages for the next four years, and
start charging additional fees to access
UltraHD by the end of the decade once
4K TV uptake starts spiking.
“So rather than thinking in purely
ROI terms, UltraHD may be just a nec-
essary pill multi-channel operators need
to swallow, especially in the near term, to
stay competitive,” Crisp writes. 3
5. 2 June 2016
Q&A8
The rapid evolution towards higher fre-
quencies and wider modulation band-
width, coupled with the advent of tech-
nologies such as 5G, is creating growth
opportunities for advanced electronic
test equipment. However, says Frost &
Sullivan, test and measurement (T&M)
vendors will find it tough to provide en-
gineers with superior equipment at com-
petitive prices from both a technical and
a business standpoint.
A recent report from Frost & Sulli-
van finds that the electronic test equip-
ment market serving design engineers
earned $1.99 billion in revenues last
year. That figure is expected reach $2.36
billion in 2021.
“Currently, the majority of the rev-
enues for these segments come from fre-
quencies below 6 GHz. In future, a much
higher percentage of revenues will come
from frequencies over 26.5 GHz,” said
Frost & Sullivan Test and Measurement
Industry director Jessy Cavazos. “Tech-
nologies such as 5G and higher frequen-
cies required in aerospace and defense
and automotive radars will translate into
a drastic shift in the signal generators,
signal analyzers, network analyzers and
power meters segments of the electronic
test equipment market.”
Principal opportunities will emerge
from the RF, microwave, and high-speed
digital test segments. More signal gener-
ators will be needed and function gener-
ators and signal analyzers will see higher
demand than spectrum analyzers due to
their vector capability. Further, the >60-
MHz bandwidth segment will account
for significant revenues as new technolo-
gies require over 1 GHz of modulation
bandwidth.
Despite budget constraints, says
Cavazos, end users have no choice but to
upgrade their test equipment in the face
of such rapid technological evolution.
Test vendor success will be determined
by the ability to provide high perfor-
mance at competitive prices while ad-
dressing the demand for greater ease-of-
use with such complex instruments.3
5G and IoT stimulate test equipment market
research note
Show Daily: When Huawei talks about
its “Big Initiatives,” you also talk about
“ROADS.” What is this, and why is it
important to telcos?
Joe Deng: “ROADS” encompasses
five fundamental characteristics of the
ultimate user experiences in a fully con-
nected world: Real-time, On-demand,
All-online, DIY, and Social. Huawei’s
ROADS will foster an open industry
ecosystem that enables agile innova-
tions, advancing the ICT industry as well
as all social sectors in the digital age.
Global digitalization is accelerat-
ing, and this is improving efficiency and
user experience in many areas, including
vertical industries, public services, and
every aspect of our lives. As this shift
becomes more imminent, the telecom
industry is facing two major challenges.
The first is slowing revenue growth and
difficulty of rolling out new services,
and the second is exploding bandwidth
demand and increasingly complex net-
works driving up opex. Operators can no
longer grow by merely expanding their
user base. They need to find new expan-
sion points. The key is new services fo-
cused on the ROADS user experience;
SoftCOM is Huawei’s strategy for future
networks. It helps operators restructure
their services, operations, networks, and
architecture, so that they are ready for
the opportunities and the challenges of
the digital transformation.
ROADS is key to digital transforma-
tion. Huawei is ready to support telecom
operators win the opportunities through
the digital services that can lay the foun-
dation of business success. ICT will
become a national endeavor for stimu-
lating economic growth and bringing
benefits to the society who will able to
succeed in a digital world.
So what are the ‘Big Initiatives’ for
digital transformation that Huawei is
currently promoting?
Huawei believes that operators must
transform themselves. We recommends
these digital transformation strategies
which we call ‘Big Initiatives.’
The first is “Big Video – Everywhere.”
Video is vital! Video will or has become
a basic telecom service, and it will help
operators regain control of the value
chain. The second is “Big IT – Enabling”:
IT systems which deliver the ROADS
experience (hardware, software, ser-
vices) and drive digital service capacity.
The third Big Initiative is “Big Opera-
tion – Agile”: ICT service that guaran-
tees the end-to-end ROADS experience,
building the network around the experi-
ence. The fourth is “Big Architecture –
Elastic”: Service-defined networks and
Network Function Virtualization (NFV)
technologies in data centers to create
future networks that can carry any ICT
service and allow agile delivery of the
ROADS experience. And finally, we have
“Big Pipe – Ubiquitous.” With their mas-
sive capacity and vast numbers of con-
nections, big pipes are the key asset that
allows operators to deliver the ubiqui-
tous ROADS experience.
What will be the impact for opera-
tors who follow this multi-pronged
strategy?
A proven future-oriented telecom
network architecture designed to re-
shape the telecom industry in terms of
service, network, operation and archi-
tecture will help operators achieve suc-
cessful business transformation. Telco
digital transformation will create a path
for carriers to come back to the top of
the industry value chain. We will help
operators restructure themselves in the
following areas.
First, restructuring services. Opera-
tors will go beyond connections to in-
crease revenue with new services such
as video everywhere, IoT, cloud busi-
ness, and “Safe City.”
Next: restructuring networks. Ubiq-
uitous ultra-broadband will provide
key technology propositions and build
experience-based networks to improve
service quality, capacity, brand and net-
work value.
Third: restructuring operations –
online operations for greater efficiency
and delivery of the ROADS user experi-
ence.
And fourth, re-architecture of net-
works to a software defined architecture
–an open cloud-based data center with
core infrastructure to become a future
digital economy enabler.
Do operators have to implement all
five “Big Initiatives” at once, or can
they pick and choose?
Operators have the flexibility to
spend their investment on ‘Big Initia-
tives’ based on their company business
goals, immediate and long-term strat-
egy plan. Operators can plan initially to
choose any of the initiatives or a combi-
nation based on market needs, business
operating model and competition to
create differentiation of service offering
and value to their customers. Operators
will have to deliver new services (video,
cloud, IoT, etc.) that create a ROADS
user experience. One focus area will be
addressing changing customer behavior
and user experience using smart devices,
which requires a big pipe to carry rich
information. Huawei can help telecom
carriers and enterprise achieve agile in-
novation, accelerated transformation
and business success in digital era.3
Booth BE3-01
Joe Deng, Carrier Business President, Huawei Southern Pacific Region, explains the details of Huawei’s
“Big Initiatives” strategy that is designed to help telcos embrace digital transformation
Big initiatives to accelerate digital transformation
Joe Deng, Carrier Business President,
Huawei Southern Pacific Region
6. 2 June 2016
ANALYST VIEW 9
Mark Colville / Analysys Mason
Spectrum has traditionally been thought
of as being of value to mobile operators
due to improving either service coverage
or capacity, or both. While high-frequen-
cy spectrum provides roughly equiva-
lent capacity per MHz to low-frequency
spectrum, the low-frequency spectrum
has always carried a significant premium
due to also offering substantial coverage
benefits, including more cost-effective
“capacity in the coverage layer” for mo-
bile data services. However, while the
factors making low-frequency spectrum
particularly valuable continue to hold
true, its scarcity is reducing in many
markets as the 700-MHz band starts to
be released.
Other factors, such as the growing
importance of data speeds, begin to in-
crease the relative importance of high-
frequency spectrum (where availability
of larger contiguous blocks makes deliv-
ery of very-high-speed mobile data ser-
vices possible).
For several years, mobile operators
have marketed their services based on
peak download speeds theoretically
achievable on their networks. Although
this approach continues to be useful for
operators, mobile subscribers now con-
sider average data speeds to be among
the most important factors in assess-
ing the quality of the service offered to
them by different operators. Perceptions
of adequate data speeds are influencing
consumer choice. For example, Analysys
Mason’s Connected Consumer Survey
2016 found that 18% of respondents
considering churning to another provid-
er were doing so because of experienc-
ing poor data speeds with their current
provider.
This measure of user experience is
therefore becoming increasingly valu-
able to operators and driving their net-
work strategies, most notably in terms of
spectrum usage. Similarly, we have ob-
served that average data speeds are start-
ing to form a key part of some mobile
operators’ marketing messages.
For example, at the time of writing,
the homepage of UK mobile operator EE
focused very heavily on promotion of
data speeds, claiming as its main head-
line: “IT’S OFFICIAL: Our 4G network
is 50% faster than any other”, with ref-
erence to results from Speedtest.net and
EE being named winner of the “Fastest
Mobile Network Award 2015”. In gener-
al, these types of marketing messages are
becoming increasingly ‘front of mind’
for mobile operators.
QoS requires the right
spectrum
Providing this better user experience
can lead to additional revenues for oper-
ators, for example through an increased
share of gross additions or through
higher ARPU, as well as other poten-
tial benefits such as cost savings related
to subscriber acquisition and retention
activities. Having more spectrum helps
operators to deliver this better user ex-
perience. In particular, aggregating
spectrum into larger downlink carriers
raises peak data speeds but also more
generally helps to provide the higher av-
erage speeds valued by many users.
The top- and bottom-line benefits
described above are commonly referred
to as the commercial value of spectrum
and sit alongside the network cost sav-
ings that spectrum can generate for
providing a given level of coverage or
capacity, commonly referred to as the
technical value of the spectrum. In other
words, while additional spectrum in-
creases capacity per site to result in fewer
sites being required (technical value), it
also increases the operator’s service of-
fering from each site resulting in a net-
work performance improvement, which
leads to a commercial value.
It can be hard for operators to achieve
these commercial benefits without hav-
ing sufficient spectrum. In particular, the
cost of improving network performance
(i.e. increasing average user speeds)
without new spectrum may be so high
that it is unprofitable to attempt to do so.
Hence the speeds that an operator offers
in practice are likely to be determined by
how much spectrum it acquires.
The above considerations should
feed into mobile operators’ assessments
of spectrum requirements and hence
spectrum acquisition plans. To gain a
competitive advantage, operators will
require large amounts of spectrum in
harmonized bands, which means using
high-frequency spectrum. This means
that there is now significant commercial
Value of high-frequency spectrum is about QoS,
not coverage or capacity
value attached to high-frequency spec-
trum and we expect this to continue to
be the case for the foreseeable future.
Although low-frequency spectrum will
always be more valuable on a per-MHz
basis, it is arguable that this value pre-
mium is starting to narrow as the market
shifts towards achieving further increas-
es in speeds.
Operators need to be able to accu-
rately assess the commercial value as-
sociated with providing better service
quality, including higher average data
speed services to their customers. The
risk is that otherwise they may miss
out on spectrum to competitors placing
greater emphasis on commercial value
or, alternatively, could overpay for spec-
trum if commercial value is overstated,
without reflecting increased costs as-
sociated with increasing subscriber vol-
umes. Similarly, this higher willingness
to pay for high-frequency spectrum is an
area that is also important for regulators
to understand when designing effective
spectrum auctions.3
Mark Colville is a principal at An-
alysys Mason
7. 2 June 2016
ANALYST VIEW 11
Nicole McCormick and Dimitris
Xydias / Ovum
Currently, operators launch bundles
with or without government mandates.
China, India, and Indonesia do not have
specific regulations on roaming, but
operators in China in particular have
become aggressive in the promotion of
roaming bundles.
In 2015, the Chinese government
launched its “speed increase and tariff
reduction” initiative, which urged op-
erators to decrease international roam-
ing tariffs. Operators in China still offer
per-unit roaming pricing but have been
marketing data-only roaming bundles,
starting from $4 a day for unlimited
data, in the wake of the Chinese govern-
ment’s decision to lower roaming rates.
Ovum expects Chinese data roam-
ing traffic will increase 42.6% in 2017
and 38.8% in 2018 as new bundles at-
tract first-time roamers and encourage
existing roamers to use more data. In
turn, we forecast data roaming revenues
to increase 6.6% in 2017 and 25.7% in
2018, with total roaming revenues due
to increase 4.6% in 2018 as data revenue
growth offsets declines in SMS and voice
revenues.
Mobile device users installed nearly 156
billion mobile applications worldwide in
2015, generating $34.2 billion in direct
(non-advertising) revenue. The latest
forecast from IDC estimates that these
figures will grow to more than 210 bil-
lion installs and nearly $57 billion in di-
rect revenue in 2020.
While the market will continue to
grow throughout the forecast period,
IDC expects to see slower growth in
both application install volumes and
direct revenue over time. This trend,
which is largely driven by market matu-
ration, will see annual install growth fall
into the single digits over the second half
of the forecast.
Meanwhile, roaming revenues in In-
donesia and India remained under pres-
sure in 2015. Indonesia’s third-ranked
operator XL saw its roaming revenues
decline 17.2% in the first nine months of
2015 compared with the same period in
2014.
Roaming revenue pressure has forced
operators in both Indonesia and India
to actively promote roaming bundles to
stimulate roaming data usage. Operators
in Indonesia have rolled out data-only
bundles and voice/text/data bundles for
roamers for a flat fee, with challenger
outfit Three offering WhatsApp roaming
passes that target outbound travelers.
Indian operators are offering discounted
per-unit-priced bundles. By 2017 and
2018, respectively, Ovum estimates that
Indonesia and India’s decreasing roam-
ing data tariffs will spur sufficient data
usage from consumer and business us-
ers to ultimately lead to growth in total
roaming revenues.
Compared to emerging markets in
Asia, roaming bundles are more estab-
lished in Japan and Korea. As such, data
roaming tariffs (consumer local) in Ko-
rea are expected to fall at a slower rate
than in China, India, and Indonesia be-
tween 2015 and 2020. Similar to Japan,
Mobile application install volume
will experience a five year compound
annual growth rate (CAGR) of 6.3%.
Meanwhile, direct revenue from mobile
applications will also experience slower
growth by the end of the forecast period,
although the five year CAGR will remain
in the double digits at 10.6%.
Apple’s App Store “ecosystem” cap-
tured nearly 58% of global direct app
revenue in 2015, an increase of 36% year
over year. Meanwhile, Apple’s share of
global app install volume was only 15%,
down nearly 8% year over year.
The sheer volume of Android-based
devices in use ensures a greater overall
number of installs through Google Play,
all operators in Korea offer extensive
roaming bundles, including unlimited
data.
Ovum forecasts the total roaming
revenue for the Asia & Oceania region to
increase from 2018 by 6.7% due to the
expected growth in roaming data usage,
particularly in Korea. Korean roaming
revenues are projected to increase by
12.3% in 2018 driven by low per-mega-
byte tariffs.
In terms of the roaming revenue mix,
roaming voice revenue made up an esti-
mated 69.1% of total roaming revenues
which captured about 60% of install vol-
ume and nearly 36% of direct revenue in
2015. Although Google Play enjoyed sol-
id year-over-year growth in both down-
loads and direct revenues, the gains were
somewhat lower than in previous years.
Apple is expected to continue out-
performing Google Play in terms of
revenue generation. However both eco-
systems are more than sufficiently estab-
lished to sustainably attract developers.
“While they provide a convenient
measure of the mobile app economy and
its beneficiaries, we caution that preoc-
cupation with download/install volumes
and associated direct revenue may miss
the thrust of changes in the mobile mar-
in Asia & Oceania in 2015, compared
with just 4.1% for SMS. Roaming data
revenues’ share of the pie is expected
to grow from 26.8% in 2015 to 55.5%
by 2020. That growth comes largely at
the expense of roaming voice revenues,
whose share of the total pie is due to
shrink to 43.1% by 2020 as roamers con-
tinue to substitute voice and SMS ser-
vices with OTT services.3
Nicole McCormick is principal ana-
lyst, service provider and markets, and
Dimitris Xydias is senior forecaster,
forecasting team, Ovum
ketplace,” said John Jackson, research
VP, mobile and connected platforms.
“Facebook and Google continue to dom-
inate mobile ad spending thanks to the
scale and sophistication of their network
effects, with Facebook’s moves to incor-
porate news and other interests into its
experience will likely pull traffic and in-
stall volumes away from discreet apps.
Similarly, the emergence of bots – which
seek to automate interactions in a con-
textually infused way – are another in a
series of examples of value being created
above the OS layer and even above the
app.” 3
Data to drive modest growth for
Asia mobile roaming revenue to 2020
Mobile app revenue outlook remains healthy
despite slowing download volumes
8. Samit K Deb
Myanmar’s enterprise ICT market
outlook is strikingly positive, presenting a
serious growth opportunity for Myanmar
operators as they face growing saturation
of their consumer businesses. And they
have a number of competitive advantages
over pure-play systems integrators,
from established customer relationships
and large-scale project management
experience to strong brands and
government connections.
However, operators will also need to
change the traditional passive business
model they are accustomed to using in
the commoditized mass-market voice
and data business. Operators must
develop a relationship-based business
model to win enterprise business, as well
as a consultative approach to gain new
SME business clients.
Here are five recommended strategies
for Myanmar operators:
1. Target SMEs to provide one-stop
ICT solution: Many executives say that
Myanmar today reminds them of India
in the mid 1990s and Indonesia in early
2000 (immediately after liberalization).
A few trends in these countries that
emerged in the immediate aftermath for
liberalization may be indicative as to how
Myanmar’s economy and enterprise ICT
market may behave in the short term.
Myanmar SMEs are similar to their
Indian and Indonesian counterparts in
that they expect simplicity (transparent
and predictable pricing), convenience
(one-stop shop) and value for money
(mainly a reduction in TCO). SMEs also
donotwishtodealwithmultipleproviders
to fulfill their ICT needs, which range
acrosstelephony,broadbandconnections,
mobile corporate connections, network
and security, storage, domain and web
hosting. They will prefer operators who
can act as an umbrella solution provider.
For example, with its “office-in-a-
box” bundle, Ooredoo in Qatar offers
basic data connectivity coupled with a
managed IP-telephony solution for the
SME segment. The “office-in-a-box”
may be an effective off-the-shelf package
in Myanmar as well. Some customized
SME sector-specific offerings are also
evolving, such as Tata Tele’s Bustracker
service and Bharti Airtel’s security-based
mobile applications targeting schools
and business process outsourcing units,
which are becoming increasingly popular
in India.
2. Provide customized solutions to
local conglomerate/MNC clients: Large
enterprises in Myanmar are likely to
spend significantly on ICT over the next
few years. They will require customized
support for rolling out major system
upgrades and workflow designs to cope
upwiththenewbusinessenvironment.As
many Myanmar enterprises are complex
conglomerates with business interests
ranging from construction to financial
services, off-the-shelf toolkits may not
work too well with these customers’
complex requirements.
For these businesses, access to round-
the-clock customer service and a help
desk with efficient technical support,
proactive monitoring and incident
management and quick turnaround times
can be a big differentiator. This requires
operatorstoexpandtheirserviceofferings
to include systems integration, managed
services, and cloud-based services
coupled with project management and
alliance management expertise to deliver
customized ICT solutions.
Operators in other markets
are already using partnerships and
acquisitions to build these capabilities.
For example, T-Systems’ acquisition
of AirIT International (a provider of
airport IT services) and Metrolico were
targeted to serve the IT infrastructure
requirements of the transportation and
financial sectors.
3. Build local partnerships and
capacity: Building credible local
partnerships with specialist integrators
and investing in local capability
development is a key differentiator in
Myanmar – flying consultants in and
out doesn’t demonstrate commitment
and isn’t considered favorably in the
local market. Many newer Myanmar
companies such as Lantrovision, Axiom,
Fortune, and Elite Techtc are active in the
enterprise ICT space and are potential
partners or acquisition targets for telcos.
To offer more complex offerings,
telecom operators typically partner with
application providers. RCOM in India
has partnered with multiple companies
– such as Hitachi for cloud storage,
Panasonic for cloud-based security
surveillance and Polycom for cloud-
based video conferencing – to become
a one-stop solution hub for its SME
clients. Singtel’s recent partnerships
with FireEye and Akamai Technologies,
and its acquisition of Trustwave, show
its commitment to provide advanced
security services to corporate customers,
combined with a secure ICT solution.
In doing so, Singtel is trying to integrate
security in its overall portfolio to provide
a more complete enterprise offering.
4. Leverage government relation-
ships to capture transformation oppor-
tunities: Myanmar government enter-
prises are lagging behind their regional
peers in terms of digitization initiatives,
which provides a compelling business
case for Myanmar telecom operators to
position themselves as enablers for digital
economies. They may be able to leverage
their privileged government relationships
and countrywide presence to be the pro-
vider of choice for government ICT re-
quirements.
To promote increased transparency,
the government in Myanmar must en-
sure that government information in the
near future is readily available online and
at low or no cost. Digital transformation
of this scale requires changes to both pro-
cesses and IT systems that are more chal-
lenging to implement in the public sector,
especially given the fact that the bulk of
the data and government operational in-
formation were manually maintained and
not publicly available in the past. This also
requires maintaining confidentiality and
appropriate access controls over large vol-
umes of data and critical infrastructure,
as well as complex project management
and coordination ability – which prob-
ably makes telcos the best candidates for
helping the government.
5. Acquire influential enterprise
customers and use them as brand
ambassadors: Success stories with
flagship customers deliver credibility and
demonstrate capability. Due to the more
personal nature of the Myanmar business
environment, word of mouth can make
or break a business’s prospect at lightning
speed. No amount of PR or advertising
can match that in the short term.
Furious growth
The number of enterprises in
Myanmar is increasing at a furious pace,
and ICT spending trend looks positive
starting from a very low base similar to
what has been observed earlier in Indian
and Indonesian economies immediately
following liberalization. Many industry
experts draw parallel of today’s Myanmar
with India of 1995-2005 and Indonesia
of early 2000. Telecom operators are
ahead of the curve and positioned to
capture a larger share of this evolving
ICT market similar to the way some
Indian and Indonesian operators have
done (Tata Tele, RCOM and Telkom all
positioned themselves well to capture
enterprise ICT revenue). However,
technological advancement during
this period has shortened the window
of opportunity significantly for ICT
providers in Myanmar compared to their
peers in India and Indonesia. Myanmar
companies will be most likely leapfrog
to cloud-based solutions, leaving behind
many generations of incremental ICT
changes.
Forming alliances with application
vendors and acquiring a few niche local
players can be a way for operators to
expand their services and capabilities in
a shorter timeframe. Whichever route
they choose, operators in Myanmar have
to move quickly to position themselves
as key players before the window of
opportunity disappears. 3
Samit K Deb is a senior consultant
with over 12 years of experience and
based out of Singapore. He can be
contacted at samideb@gmail.com
In the final installment of this three-part report, we look at five ways
Myanmar telcos can target enterprise customers
Telecom strategies for navigating
Myanmar’s enterprise ICT market
2 June 2016
Special Report12
9. Fiona Chau
CENX has teamed up with Bro-
cade, Red Hat, and RIFT.io for
an initiative aimed at building
end-to-end service orchestra-
tion and management solutions
to accelerate the deployments
of software-defined networking
(SDN) and Network Functions
Virtualization (NFV) for ser-
vices providers.
The companies are work-
ing together to interoperate
their respective technologies to
demonstrate end-to-end ser-
vice management capabilities
over hybrid physical and virtu-
alized network infrastructure
in CENX’s SDNFV Innovation
Lab.
The demo involves CENX
Exanova Service Intelligence,
Red Hat’s OpenStack platform,
and RIFT.io’s RIFT.ware NFV
Orchestrator and VNF Man-
ager.
CENX says the initiative
highlights how interoperabil-
ity between vendors can help
accelerate time to market for
service providers seeking to
efficiently operationalize their
SDN and NFV deployments us-
ing Lifecycle Service Orchestra-
tion (LSO) capabilities.
“Many service providers
are on an aggressive path to ex-
ecute business transformation
strategies, which are centered
on next-generation SDN and
NFV technologies,” said An-
drew McDonald, CENX’s sen-
ior VP of core products.
“By bringing together lead-
ing vendors to pre-integrate
comprehensive solutions across
complex, hybrid physical and
virtualized infrastructure, we
can help service providers more
quickly realize the opex-saving
benefits of these innovations.”
The initiative is CENX’s lat-
est push to provide interoper-
able, multi-vendor LSO and
SDN/NFV solutions. In Febru-
ary, CENX successfully inter-
operated its Exanova Service
Intelligence software with Ixia,
Mitel, and VMware in a demo
for real-time assurance of mo-
bile data services for virtual
Evolved Packet Core (vEPC).
CENX says its innovation
lab provides an ecosystem,
aligned with the “Central Office
Re-architected as a Datacenter
(CORD)” principle of providing
data center economies and cloud
agility to service providers.
The lab showcases stream-
lined operations and real-
world implementation of
leading-edge use cases, such as
enterprise services using vCPE,
VoLTE using vEPC, and Soft-
ware-defined Wide Area Net-
working (SD-WAN).
CENX is taking part in the
CommunicAsia Xperience
Zone, showcasing its Exanova
hyper-scale orchestrated ser-
vice assurance solution for
service providers. The software
provides the unified LSO in-
terface to the multiple compo-
nents within a NFV architec-
ture. 3
Booth: BJ2-07 (Ontario
Pavilion)
CENX, Brocade, Red Hat and RIFT.io
collaborate on SDN/NFV interoperability
2 June 2016
LATEST ENTERPRISE NEWS14
Don Sambandaraksa
Sennheiser is displaying its lat-
est Team Connect Wireless re-
mote audio conferencing setup
at CommunicAsia. The device
consists of up to four wireless
modules that can be laid out
across a desk to accommodate
up to 24 people. The master
unit can be connected to up
to three devices concurrently
via 3.5mm jacks, Bluetooth,
or USB and allow everyone to
engage in a multi-party con-
versation.
Shawn Tan, business com-
munication product manager
at Sennheiser, explained that
the Team Connect was de-
signed for executives to set up
impromptu meetings when-
ever and wherever the need
arises.
Another product on show:
Fiona Chau
Hitachi Insight Group, the
newly created subsidiary
responsible for driving
Hitachi’s global unified IoT
business and strategy, has
introduced Lumada, a new IoT
core platform.
Lumada integrates proven
commercial technologies from
across Hitachi’s portfolio and
is designed to help enterprises
Sennheiser showcases
conference-room-in-a-
suitcase device
Hitachi unveils enterprise-grade IoT core
platform
Don Sambandaraksa
Nick Chae, strategic planning
and overseas business manager
at Wins, explains that one of
the biggest threats to company
networks today is the advanced
persistent threat (APT) attack
where an attacker gains access
to resources within a network
and stays there until it receives
an order.
Sniper APTx, a Wins prod-
uct, analyzes network traffic to
discover APTs by their traffic
signature. It can shut down net-
work segments or services that
may have been compromised
to lock down the threat. Sniper
One is another product focused
on hardening network security.
Sniper BD1 is a next-gen-
eration intrusion prevention
system that uses big data from
all network components to ana-
lyze network traffic. Chae says
his solution stresses the visu-
alization of network functions
with a very intuitive UI. People
in the security operations cen-
ter can see on big data walls
how the network is performing
and drill down in real time to
any incidents.
Chae says that Wins is now
number one in its home mar-
ket of South Korea and has a
41% market share in Japan.
The company has only recently
decided to branch out into the
Southeast Asian market.3
Wins booth: BP2-03
Big data visualization of network incidents
SpeechLine Digital Wireless,
an encrypted digital 1.9-GHz
wireless microphone with the
ability to be remotely managed
and diagnosed. IT support can
remotely change settings and
even mute or unmute the de-
vice.
A third new product: Sen-
nheiser’s Mobile Connect
BYOD audio streaming. The
device works over WiFi. After
users install an app on their
iOS or their Android device
and connect to the Sennheiser
AP, they can use their smart-
phone and existing headset to
listen to a soundtrack – with
low latency. One initial use
case is in theaters where alter-
native language soundtracks
can be offered for the perfor-
mance on stage. 3
Sennheiser booth: 5L7-
01
address the challenges
associated with IoT solution
creation.
Lumada uses open, adaptive
software architecture to help
accelerate the development of
IoT products and services.
The platform provides a
comprehensive framework
of key IoT solution building
blocks, including edge device
and connectivity integration,
application integration, data
integration and orchestration,
data repositories, stream
and batch data processing,
advanced analytics, artificial
intelligence, simulation tools,
repeatable solution blueprints,
and enterprise services.
Lumada also accelerates
synthesizing of actionable
insights, delivering faster time-
to-value and supporting better
decisions. It will serve as the
core foundation on which all of
Hitachi’s IoT solutions are built
and will enable the creation of
IoT business ecosystems.3
Booth: 1K2-01/BES-01
10. Softbank to sell $7.9b worth of Alibaba shares
Japan’s SoftBank Group plans to sell at least $7.9 billion worth of its stake in Alibaba to
help improve its cash position and reduce debt. The company plans to divest $5 billion
in Alibaba shares in a private placement, ell $2 billion worth of shares back to Alibaba,
$400 million to members of the Alibaba Partnership and $500 million to a sovereign
wealth fund. The shares represent around 4% of Alibaba and will reduce SoftBank’s
holdings in the e-commerce giant to around 28%. But SoftBank CEO Masayoshi son
said the company plans to continue its partnership with Alibaba and pursue additional
opportunities.
Nokia establishes digital health business
Nokia has established a new digital health business unit after completing the acquisition
of French consumer electronics and wearables manufacturer Withings. The new unit will
be led by formerWithings CEO Cedric Hutchings, and will focus on digital health products
including activity trackers, smart body analyzer scales, thermometers, blood pressure
monitors, home and baby monitors. Nokia paid around €170 million ($189.1 million) for
the acquisition of Withings, which was announced in April.
SPTel launches dark fiber, Ethernet services
Singapore Power Group subsidiary SPTel has launched two new connectivity services
optimized for operators, retail service providers, data centers and enterprises.
The company has introduced a new OpticNet dark fiber network, as well as the
SmartConnect service, which combines Ethernet with DWDM to optimize connections
with key interconnection hubs. In the near future, SPTel plans to introduce bundled
networking services in partnerships with companies in other industries. With the new
services, the company aims to meet surging demand for connectivity, speed, diversity
and reliability as more international companies use Singapore as a regional hub.
DTAC Accelerate attracts $2b in VC funds in 1H16
Thai operator DTAC’s technology incubator DTAC Accelerate has attracted 70 million
baht ($1.96b) in venture capital funding for its seven tech startups in the first half of
this year. DTAC head of business innovation Sompoat Chansomboon told the Bangkok
Post that this is indicative of a surge in interest in investing in fintech, transport and
travel tech startups in the nation. Thailand is considered a hotspot in the tech startup
world due to its young population and entrepreneurial spirit, he said.
53 percent of Singapore companies reported increased
profits after implementing flexible working
A Vodafone study has shown that 75 percent of companies worldwide have introduced
flexible working policies. The survey of 8,000 business professionals also revealed that
53 percent of companies in Singapore that have introduced flexible working have seen
increased profits since its implementation.
The rapid adoption of high-speed mobile data services, fixed-line broadband and
cloud services is playing an integral role in this workplace revolution: 61 percent of
respondents now use their home broadband service to access work applications and 24
percent use a mobile data connection.
overnight wire
Eden Estopace
Japan’s e-commerce giant Rakuten has
launched Sora Raku, a drone delivery ser-
vice for consumers on golf courses.
The service started in early May. The
drones will be used to deliver golf equip-
ment, snacks, beverages and other items
to players at pickup points on the golf
course.
With the service, players can use the
dedicated Android app to place orders,
confirm the total possible order quan-
tity, and receive push notifications when
preparations begin for dispatch and when
the drone commences its journey.
To use the service players will need to
log in using their Rakuten Member IDs,
and can choose to pay by either credit
card or with Rakuten Super Points.
On the operator’s side, once an order
has been received, staff waiting at a dedi-
cated depot pack the goods into a delivery
box and load it onto the drone. The staff
then initiate the delivery process from the
control screen on a dedicated tablet, and
the drone flies to the pickup point auton-
omously.
The drone to be used in the service is
the Tenku, a dedicated drone developed
specifically for Sora Raku by Rakuten and
Autonomous Control Systems Laborato-
ry Ltd (ACSL). Rakuten invested in ACSL
in March this year.
Tenku is equipped with an autopilot
system developed domestically by ACSL
and boasts highly stable flight perfor-
mance, even in strong winds. The drone
also utilizes image recognition technol-
ogy from the Rakuten Institute of Tech-
nology for landing.
Rakuten said the service will be of-
fered initially for one month at the Camel
Golf Resort, a golf course in the Chiba
Prefecture.
By offering the Sora Raku drone de-
livery service at golf courses, Rakuten
said it hopes to provide a new shopping
experience and make drones more widely
accepted among consumers.
It is also looking into the utilization
of drones for deliveries in sparsely popu-
lated areas and mountainous regions, in
transporting supplies during disasters
and in its e-commerce businesses, includ-
ing Rakuten Ichiba.3
Rakuten launches drone
delivery service on golf courses
2 June 2016
LATEST ENTERPRISE NEWS 15
11. “Post-WRC-15, mobile and satellite still at odds over spec-
trum” from page 1...
The growth in high throughput satellite (HTS) applications has
created increased requirements for smaller and lighter equipment,
especially in the mobility markets of maritime, aero, and land com-
munications.
To tap the rapidly expanding mobility demand driven by the
growth in HTS, ST Electronics (Satcom & Sensor Systems), a whol-
ly-owned subsidiary of Singapore-based ST Electronics, has un-
veiled an ultra-lite series of Ka-band block-up converters (BUCs).
The series, touted as the industry’s smallest and lightest of its
kind, consists of 3 Ka-band BUCs: 25W (2.9kg), 40W (4.9kg) and
110W (9.9kg).
“Mobility applications, both commercial and government, will
become the core of the HTS applications within the next 10 years.
This ultra-lite series of BUCS was designed to meet the continued
demand for higher speed and always on availability,” said Rajanik
Mark Jayasuriya, vice president of satellite networks business group
at ST Electronics (Satcom & Sensor Systems). 3
Booth: 1N3-01
Don Sambandaraksa
Providing affordable, reason-
ably priced broadband is a spe-
cial challenge when the market
is the Pacific Islands – 18 coun-
tries spread over thousands of
small islands some with a pop-
ulation of just thousands.
John Hawker, VP for Aus-
tralia-Pacific at ABS, explained
that the cost of maintaining
fiber becomes prohibitive and
satellite prices were very high,
typically at over $2,000 per
Mbps.
In the Federated States of
Micronesia, ABS last year won
a tender for 60 Mbps. Hawker
said that he managed to get the
price at half the previous mar-
ket rate this year because FSM
tripled capacity as they were
able to easily resell the band-
COMPANY NAME BOOTH NO.
ALLTERCO PTE LTD BC4-06
CUBEACON BT3-01
DATA61 BN2-07
DATAON BT3-01
INNERTRON INC BM2-03
JUNIPER NETWORKS BJ2-01
NATIONAL ADVANCED IPV6 CENTRE OF EXCELLENCE 3B4-19
PEER CORE NEX GEN BN2-01
RADWARE 1E2-01
ROLEPLAY STUDIO BT3-01
SINGAPORE BUSINESS FEDERATION BM2-10
SKYNET COMMS PTE LTD BB4-14
UDC SYSTEMS PTY LTD BN2-01
ZAMRUDTECHNOLOGY BT3-01
width. This has led to knock-
on development with software
incubators and mobile money
solutions being rolled out with
huge benefits to society.
Mobile money is especially
relevant when people are on a
tiny island with no banking in-
frastructure at all.
The Pacific islands has
learned that C-Band is the best
frequency to use. People might
not want to watch YouTube in a
storm, but they still might want
to call for help.
In order to achieve this, ABS
moved one of its satellites, ABS-
6from75degreesto159degrees,
right above the Pacific. The sat-
ellite was originally designed to
cover Russia and Central Eu-
rope for video and thus the tran-
sponder footprints do not quite
match up - for instance, New
Zealand is not covered at all, but
other than that it covers the Pa-
cific market quite well.
Hawker said that this was
possible partly due to luck.
ABS-6 (back then called ABS-
1) was scheduled to be launched
as part of a dual payload. How-
ever, the other satellite was
cancelled meaning that ABS-6
was sent much higher into or-
bit by the rocket. The fuel saved
means that the satellite will be
operational until 2024, a full
ten years longer than what it
was designed for when it was
launched back in 1999.
“This isn’t charity, but I
believe in companies having
a corporate social responsibil-
ity. Everyone deserves access to
broadband at reasonable pric-
es,” he said. 3
Booth: 1R3-01
Repurposing satellites for affordable
Internet access for Pacific Islands
ST Electronics intros ultra-lite Ka-
band block-up converters
Exhibitors update
2 June 2016
LATEST NEWS16
NOWYOU’REPLAYINGWITHPOWER(BANK): Michael Oh Hong Choon (right), chairman and CEO for
CEO-Roundtable Sdn Bhd, wins a powerbank via one of 12 scheduled lucky draws at the Questex Asia
stand (BN4-07).
the numbers.”
He also criticized the US FCC for proposing to allocate parts of
the 28-GHz band for IMT purposes, which conflicts with Ka-band
applications, despite an agreement at WRC-15 that the band would
be excluded from consideration for IMT.
Consequently, the satellite sector is now making moves to lob-
by regulators and standards bodies and make clear that satellite is
very much a part of the 5G ecosystem.
Outside the panel, Ethan Lavan, director of the In-Orbit Re-
sources division at Eutelsat, urged the satellite industry to engage
with various industry forums working on 5G standards, particu-
larly in the areas of equipment specifications and band plans.
“We are at the point of no return,” Lavan said. “Equipment
specifications for IMT 5G are being defined now. Unless we have
some attractive and workable equipment specifications and means
for the equipment manufacturers to use bands other than 28 GHz,
there will be no going back.” 3
12. SUMMIT 17
2 June 2016
Highlights for DayThree:Thursday, June 2Communicasia2016 summit
MORNING PLENARY I 8.00am – 10.20am
Hibiscus 3612/3613
8.00 Registration
9.00 Chairman’s Welcome Address – Ville Kulmala, Chairman, Mobile Monday
Thailand
9.10 Opening Keynote: Architecting Internet ofThings - Uncovering Case Studies
and Challenges towards Delivery
This session will give a brief overview of what IoT is from the perspective
of an Architect within Consulting Services. We will look at what kinds of pro-
jects we are getting involved in, what those projects look like in reality, the
kinds of challenges you will face, the network you need to succeed, and the
risks involved.This session will move beyond hypotheticals and introduce
real world examples that will help you prepare for life as a delivery architect
working with IoT.
Darren Hubert, Chief Architect, Microsoft Services APAC
9.40 Innovators Dialogue: Digital Disruption
Digital Disruption is transforming the way companies and agencies oper-
ate and how they engage with their customers. Digital Disruption in 2015
marked a shift in the collective consciousness of businesses. In this trans-
formation not everyone will survive. Bricks and mortar retailers in particular
need a digital model alongside their established business if they are not to
miss out the wave of customers wanting to order products with tablets and
smartphones. So how will the enterprises capitalise on this disruption, not
just as channel but as an active participant in the new processes that are
evolving?
Panelists:
Wing K Lee, CEO,YTL Communications Sdn Bhd
Robert Le Busque, Managing Director, Strategy & Planning, APAC, EMEA,
LATAM, Verizon Enterprise Solutions
Dr. Amirudin Bin Abdul Wahab, CEO, Cybersecurity Malaysia
Fermin Fautsch, Vice President, Global Enterprise,Telekom Malaysia
Moderated by: Maurie Dobbin, Managing Director,Teleresources Engineering
SDN and NFV – Optimising the Network Architecture
Heliconia 3505/3506
10.55 Chairman’s Welcome Address – Dr. Ricky Chau, VP, Asia Pacific, Level 3 Com-
munications
11.00 SDN and NFV: A Practical Approach to Implementation
• Introducing vendor and network-agnostic SDN and NFV platforms
• Identifying cross services opportunities in legacy infrastructure for faster
migration
• Redesigning the operational procedures and upgrading skills: turning the
inhibitors into opportunities
• Adopting Open Source architecture
Sean Bergin, President, APTelecom
11.30 Building Scale-Out Network Solutions Using SDN and High-Performance
OpenFlow Forwarding Planes
• Applying the presented principles to build NoviFlow’s Scale-Out Router
• Allowing different network elements to scale independently based on a
wide variety of characteristics
• Enabling many applications to scale-out to extremely large configuration in
simple, modular increments
Marc LeClerc, VP of Strategy and Marketing, NoviFlow Inc.
12.10 A New Way ofThinking About Connected Revenue Security
• Implementing a more robust security infrastructure to support active man-
agement of devices and transactions
• Connecting previously isolated security deployments through globally
interconnected systems
• Enhancing quality of service, leverage viewer behavior and identify threats
using near real-time security monitoring
Steve Christian, VP of Marketing, Verimatrix
13.30 Moving Beyond the Hype:Taking SDN and NFV from EarlyTrials to Hyper-
scale Deployments
• Learn how to control millions of packet flows under SDN orchestration
• Explore hosting and managing thousands of VNFs in an NFV architecture
• Understand the considerations for virtualized media processing and
transcoding
• Make it real – an overview of the Mobile CORD initiative
Ray Adensamer, Director of Marketing, Radisys
2.00 Panel Discussion: Hyper-Scale Cloud and Dynamic Service Chaining for NFV
for Improving the Quality of Applications
• How to maximise the service chaining opportunities
• Impact of service chaining on cloud and data center applications
• Standardisation challenges an operator needs to account for
• Successful case studies on early deployment for CAPEX reduction in opti-
mising VAS
Panelists:
Thomas Sennhauser, CTO - Enterprise Group APJ, HP
Yann Sendra, Head of Mobile Network Planning, GlobeTelecom
Divesh Gupta, VP -Technology & Sales Ops, Presales, PCCW Global
Ray Adensamer, Director of Marketing, Radisys
Morteza Seraj, CTO,Tose Etemed Mobin Company (TEM)
Moderated by: Nan Chen, President, MEF
2.40 Best Practices in On-Demand Provisioning of NFV
• NFV orchestration and possibilities of on-demand provisioning
• Measuring the impact of scalable provisioning
• Achieving cost efficiency at a faster turnaround
• Case study from successful integration
Divesh Gupta, VP -Technology & Sales Ops, Presales, PCCW Global
3.10 Network IQ: Enabling DigitalTransformation through Network Intelligence
• Companies continue to transform their businesses to a digital model to
grow their businesses and increase efficiency
• Providers can enable this transformation in an efficient, effective and se-
cure manner that adapts to differing customer deployments in order to de-
liver on the needs of today’s digital enterprises, providers need to increase
the intelligence in the network, leveraging SDN and network-based security
Adam Saenger, Vice President of Product Development & Management,
Level 3 Communications
NFV User Cases –Trends & Learning Points
4.00 Case Study:The Monetising Models of NFV
• How the revision in architecture from hardware to virtualised functioning
impacts the operational models
• Collating and monetising network and subscriber data
• Reducing operational costs through network optimisation
•The rate of evolving business models and the faster NFV integration: agil-
ity is the watchword
Yann Sendra, Head of Mobile Network Planning, GlobeTelecom
4.30 Efficient Extension of SDN & NFV Capabilities into the Optical Layer
• How opening up optical platform for virtualisation could be beneficial for
operators
• What are the impacts on software defined optical port speeds, protocols
and wavelengths
• Increased capabilities such as on-demand provisioning of up to 100 Gbps
and at higher speeds
• Benefits in dynamic service chaining through optical layers
Mohd Azlan Bin Zainudin, Network Architect - South Pacific Solutions Mar-
keting, Huawei
5.00 100G PON, Releasing More Energy Of Fiber Access Network
13. 2 June 2016
SUMMIT18
Highlights for DayThree:Thursday, June 2Communicasia2016 summit
• Demonstrating optical properties including PON access services simulation
and taking common integrated platform technology to co-exist with GPON,
EPON, MSAN and XGPON technologies.
• Reusing the existing ODN network to protect existing networking invest-
ments
• Flexible selection of channels for downlink to enhance bandwidth
Zhang Xiao, Marketing Director - Broadband Access Product, Fiberhome
Technologies Group
ENTERPRISE CYBERSECURITY – Securing for Sustainable Growth
Heliconia 3502/3503
10.55 Co-Chairman’s Welcome Address – Lim Soon Chia, Director – Technology
Division, Cyber Security Agency Singapore
11.15 Tackling InsiderThreat
Most technical controls and cyber security methods are aimed out towards
the perceived threat, whereas the data shows that the financial, legal and
reputational costs are much greater from the insider threat. Are current con-
trols and processes sufficient to manage the risk associated with this threat?
ProfessorYuval Elovici, Research Director of iTrust, SUTD / Head of BGU
Cyber Security Research Center
11.45 Advanced PersistentThreats (APT)
Advanced persistent threats (APT) / Malware – We already have a difficult
time detecting malware: why is it so hard? How can we be better at this, and
what will the malware of tomorrow look like?
Ko Sasaki, General Manager, LAC (Member of Japan Network Security As-
sociation)
12.15 Enhancing Security and Privacy While Managing IoT Data Generation in
Enterprises
• The new paradigm of managing data generation through IoT devices
• How are enterprises integrating data gateways and securing them from
threats
• Handling the combined challenge of miniaturatisation of IoT devices and
the boom in data generation
• Authentication issues in large enterprises
Eric Lam, Director for Asia- Enterprise Cybersecurity, Microsoft
2.00 Innovating and Securing New Systems, all done in one Breath
This presentation highlights how IT innovations should be protected and
secured via key principles of Security, Privacy and Resiliency by Design so
that operational and innovation risks of new systems could be balanced and
at the same time, users could enjoy both agile and fast implementations. It
is achieved via architectural simplifications using both foresight and insight
skills. It also aims to guard the organization via a good dose of caution that
will avoid disastrous failures or very expensive mistakes
ProfessorYu Chien Siang, Chief Innovation Officer, Certis Cisco
2.30 How DoYou Manage the Risk of BYOD?
The approach to managing the risk associated with BYOD by banning such
devices from the workplace is no longer practical.The reality is that smart-
phones and tablets are pervasive and are being brought into workplaces,
and used for undertaking work activities.This presentation will address key
issues including:
• What recognition is there of this issue?
• What technical controls are being utilised to protect the corporate border?
• Have privacy and other issues been considered?
• What policies are in place to manage the risk?
Mark Ames, Associate Director, KPMG Management Consulting
3.00 Defence in Depth
When implemented correctly, this approach to defending an IT system
should incorporate elements of deter, detect, delay and respond (3DR). De-
fence in depth strategies in IT rely on delay mechanisms, and it appears that
the 3DR concept is poorly understood.This session will look at:
• What would a correctly implemented 3DR approach look like in IT?
• How do we communicate what get the message across that delay alone is
not defence in depth?
Frank Ip, Vice President of Marketing and Business Development, Huawei
4.00 Next Generation Security forTelcos and ISPs
• Overview of the DNSThreat Landscape
• Are you the target or the vector of the attacks?
• How to efficiently protect your DNS Infrastructure from new Cyberattack
technics
• How to optimize your infrastructure spending while increasing your level
of security
David Williamson, CEO, EfficientIP
4.30 RoundTable Discussions:
Format:
• Each moderator will have 10min to speak/share their understanding (or
give a short topic opening) – 10min
• Participants DiscussionTime – 15min
• Presentation of Discussion/Findings/Solutions – 15min
• Wrap-up Summary by Moderators – 5min
Moderator of each roundtable will share 4 takeaways of what is being dis-
cussed earlier in the group
RoundTable1: Countering theThreats to Cyber and Cyberphysical Assets
Arising Out of Higher Connectivity
Frank Ip, Vice President of Marketing and Business Development, Huawei
Roundtable 2: Cyber Security Education Awareness andTraining
Mark Ames, Associate Director, KPMG Management Consulting
Roundtable 3: Achieving a Secure Enterprise Architecture – Challenges and
Practical Solutions
David Williamson, CEO, EfficientIP
Roundtable 4: Using Coordinated Security Intelligence and AnalyticalTools
in Detecting and Mitigating Advanced PersistentThreats (APT)
Colin Cooper, General Manager Government and Defence, ViaSat
Ko Sasaki, General Manager, LAC (Member of Japan Network Security As-
sociation)
Roundtable 5: Challenges for Regulators in National Cybersecurity
Dr. Amirudin Bin Abdul Wahab, CEO, Cybersecurity Malaysia
CLOUD NETWORKING AND BIG DATA ANALYTICS – Driving Efficiency through
Smart Data
Heliconia 3406
10.55 Chairman’s Welcome Address – Maurie Dobbin, Managing Director,Telere-
sources Engineering
Trends in Cloud Architecture and Infrastructure
11.00 Delivering and Managing Green and Efficient Cloud Data Centers: What New
Technologies are Impacting the Industry?
• How cloud centers can be more efficient beyond achieving a higher PUE
(Power Usage Effectiveness)?
• Going beyond conventional HVAC considerations
• Planning and integrating a decommissioning programme into your data
center expansion
• Identifying the ideal time to decommission comatose servers
John Duffin, Managing Director – South Asia and APAC, Uptime Institute
11.30 Driving Up Business Value with Optimal Cloud Orchestration: Case Study
• Automated tasks and coordinated workflow planning for ideal cloud or-
chestration: the prime requirement
• DevOps and cloud orchestration: creating a team for realising faster delivery
• Combining the in-house capability build and outsourcing of orchestration
processes
14. SUMMIT 19
2 June 2016
Highlights for DayThree:Thursday, June 2Communicasia2016 summit
• Planning higher security while being flexible
Ryan Eames, Chief Architect, Verizon Enterprise Solutions
12.00 Panel Discussion: Practical Opportunities and Challenges in Interoperable
and Portable Cloud Infrastructure
• Costs: regulatory, migratory and redevelopment
• Data and IaaS / PaaS considerations during migrations
• The level of standardisation and interface mechanisms between different
cloud offerings
• Trends in minimising redevelopment of codes while attempting portability
• Addressing migration to cloud in the long term: how future interoperabil-
ity and portability needs could impact OPEX
Panelists:
BernieTrudel, CTO – Cloud / Chairman, CISCO / ACCA
Mahesh Jaishankar, Vice President International Connectivity & Infrastruc-
ture Commercial, Du
Karthikeyan Rajasekharan, Head of Cloud Platform Channels APAC, Google
Eric Hanselman, Chief Analyst, 451 Research
Alex ChengYu Wee, CTO / IT / Data Centre and Cloud Solution Sales, Global
Solutions EliteTeam, Huawei
Jerry Chung, Singapore Country Manager, CDNetworks
Moderated by: David Siah, Country Manager,Trend Micro / Vice Chairman,
CSA Asia Pacific Executive Council
2.00 Key Considerations in Scaling Hybrid Cloud Deployments and Operations
Successfully
• How does the world of DigitalTransformation correlates to Cloud?
• Understanding the key challenges operating in a multi-cloud environment.
• Maturity Checklist for operating hybrid clouds
Sandip Gupta, Vice President (Cloud Business), Singtel
2.30 Delivering an Enhanced Web Environment to Customers
Discover how enterprises can:
• Tap on a global infrastructure to accelerate delivery of their web content
• Safeguard their websites against attacks
• Analyse their web traffic to understand their customers
Youngdo Jeon, Security Service Manager, CDNetworks
3.00 Big Data and ‘Deep-Learning’: Exploring New Opportunities
• How big data is aiding deep learning by providing structural classifications
• Reducing error rate for data recognition
• Potential benefits in designing massive product launches, improving qual-
ity of data analysis and minimising human errors in customer service
• The road ahead for deep learning in big data
Karthikeyan Rajasekharan, Head of Cloud Platform Channels APAC, Google
FutureTrends in Big Data and Cloud Computing
4.00 Hybrid Cloud:The New Paradigm forTelcos - Implications and Opportunities
• Heterogeneous data from IoT and its impact on current data storage struc-
tures: PaaS and beyond
• Anticipating and preparing the infrastructure for the unprecedented
growth in sensor, video and image data
• The growth of data inputs from cognitive computing and M2M communi-
cations in next two years: how is the industry approaching?
Ajay Sunder, Vice-President for ICT Practice, Frost & Sullivan
INDUSTRIAL AND CONSUMER IOT – Creating the Innovative Ecosystem
Heliconia 3402/3403/3404
10.55 Chairman’s Welcome Address
Sherrie Huang, Research Programme Head, Asia–Pacific, Analysys Mason
11.00 The Road to Monetising IoT
• Addressing the complex challenge of ensuring profitability in the connect-
ed world
• Gaining market insight across various segments towards building an eco-
system for sustainable business operations
• Understanding new standards, technologies and their availability for e.g.
wireless access technologies and M2M platforms
• Discussing the roadmap towards planning and implementing IoT services
to realize this new opportunities.
Sue Bryant, Director - South Pacific Solutions Marketing, Huawei
Practical Applications of IoT in Industry Segments
11.30 How Real-time Big Data From Factories Enables Smarter Manufacturing
Decisions: Case Study
• Implementing simultaneous process automation in multiple locations: how
key technologies are finalised through field data analysis
• Understanding the Production/Process Life Cycles (PLC) to achieve mini-
mally invasive automation through smart data analysis
• Planning through varying levels of automation
• Ensuring uninterrupted production while automating parts of production
line
Kirsten Billhardt, Marketing Director, Internet ofThings, DELL Inc
12.00 Aviation Case Study: Harnessing the Power of the Connected Aircraft
• Extensive growth in passenger demand for Inflight WiFi Connectivity
• Recent developments in inflight global satellite connectivity networks
• The modern ‘Connected Aircraft’ and growing need for connectivity for
operational
• effectiveness
• Aircraft tracking and monitoring over global satellite networks
Chuck Albright, Director, Airline Market Development, Inmarsat
2.00 Smart Manufacturing – Collaborative Industry 4.0 Workspaces
• What makes a connected plant – key characteristics of Industry 4.0 projects
• Planning a collaborative Industry 4.0 workplace
• How to achieve data and knowledge based optimization in connected
plants
Thomas Jakob, Regional President, Asia Pacific, Bosch Software Innovations
Technology Challenges in IoT’s Consumerisation
2.30 CIoT and Increasing Demands on Network Capacity: Getting Ready for Bil-
lions of New Smart Devices
• Projected growth in population of new millennials and smart, connected
living
• Why CIoT will constrain connectivity networks from the current surplus
capacity and how operators are planning to address the demand
• Latency challenges: the implications and evolutions
• Opportunities from the future networks
Linda Chandler, Smart Cities Lead, Microsoft
3.00 Stakeholders Panel Discussion: Understanding the Scope and the Infrastruc-
ture Needs for a Faster CIoT Adoption
• Are we doing enough to move from CIoT concepts to testbeds to partner-
ship programmes?
• How will the wireless carriers charge increased connectivity needs?
• Technologies needed for the communication synergies between existing
smart devices and wearable devices
• New growth segments and their intrinsic challenges
Panelists:
Mazlan Abbas, CEO, Redtone IoT
Linda Chandler, Smart Cities Lead, Microsoft
Sanjaya, Deputy Director General, APNIC
Ben Wark, Regional Director ñ Digital & IoT, Brightstar Corporation
Moderated by:Toby Ruckert, CEO, Unified Inbox
For complete programme, visit www.communicasia.com