Communicating Earth Sciences
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This document provides guidance on planning a roving exhibition. It discusses determining the goals and desired results of the exhibition, developing the overarching theme or message, creating memorable exhibits, and making connections with visitors to move them in some way. It also touches on project management tasks like creating a schedule, estimating costs, developing a communications plan, and considering visitor needs and expectations. The overall focus is on interpretive planning to effectively communicate the intended message through the exhibition.
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Communicating Earth Sciences
- 1. How to Plan a Roving Exhibition COMMUNICATING EARTH SCIENCES Simon Schneider and Ute Münch R&D Programme GEOTECHNOLOGIEN
- 2. Interpretation A mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource. National Association for Interpretation
- 3. Get started Whose project is it? What results are desired? Appreciation (impact) for the resources and themes? Visitor behavior (outcomes) that will support the theme (curiosity, sense of responsibility) ? How do we achieve those results? What media (outputs) to use?
- 4. 3M-concept Meaning Memorable Meaning Memorable Moving Moving Successful Interpretation
- 5. Meaning – the Theme Complete Sentence - idea or message Answers “So what?” Connects tangibles to intangibles Specific and interesting Sam Ham
- 6. Meaning – the Theme By funding Earth observation with satellites we are able to predict and determine climate and environmental changes and to protect life on local as well as on global scales. Theme from Earth in Focus - GEOTECHNOLOGIEN Exhibition on the Observation of System Earth from Space
- 7. Memorable – the Exhibits Authentic New and inspiring Multi-sensoric Interactive Rewarding Graphic consitency
- 8. Moving – make connections Experience based Environment based Based on Emotions Based on Maslow’s hierarchy of needs
- 9. The Interpretive Equation after Robert Fudge
- 10. The Interpretive Equation Knowledge of the Resource Appropriate Interpretive Technology Opportunity Knowledge of the Audience after Robert Fudge
- 11. Create a GANTT-Chart A GANTT chart is a bar chart that aims to show the timing of tasks or activities as they occur across time. A free program to create a GANTT chart can be found at www.Ganttproject.biz
- 12. Estimating Project Costs Assume that resources will only be productive for 80% of their time Take multitasking of resources into account Make use of other people’s experience Build in contingency for unexpected events and additional work that is not yet defined Cost each task in the GANTT chart rather then estimate the total cost as a whole Communicate any assumptions, exclusions or constraints within the management structure Provide regular budget statements to the management structure after Duncan Haughey
- 13. Common Mistakes in Cost Estimation Not understanding what is involved to complete an item of work Starting with an amount of money and make the project cost fit it Failing to build in contingency Failing to adjust the estimate in accordance with changes in scope Providing estimates under pressure Giving single data point estimates rather than range estimates after Duncan Haughey
- 14. Communications Plan before while after Public/ Media Management Management - Evaluation Stakeholders/ Partners Stakeholders/ Stakeholders/ Partners - partners Management Résumé
- 15. Other Project Management tasks Risk Management Plan Marketing strategy Create a Work Breakdown Structure (WBS) Funding Proposals Human Resource Plan Evaluation concept (think: “SMART”) SWOT and MoSCoW analysis
- 16. „Do not try to satisfy your vanity by teaching a great many things. Awaken people‘s curiosity! It‘s enough to open minds, do not overload them. Put there just a spark. If there is some good inflamable stuff, it will catch fire.“ Anatole France
- 18. Interpretive Planning A thoughtful decision making process that blends management needs and resource considerations with visitor desires and ability to pay to determine the most effective way to communicate a message to targeted markets in support of the agency’s mission. Lisa Brochu
- 19. 3M-Model Management Management Mechanics Message Message Mechanics
- 20. 3M to 5M Model Marketing The 3M-Model might Management turn into a 5M- Model if the project has marketing Message coals to achieve and if you separate the media from the 3M-Model mechanics.
- 21. Mechanics Spatial Design Media considerations Decisions Determination - Accessibility - Language - Signage - Functionality - Product Design - Technology - Special Features - Exhibit production - Interactivity - Merchandise Visitor oriented
- 22. Management mission, goals, objectives policies & regulations key issues revision and update strategies operational resources staffing budget facilities & equipment maintenance logistics
- 23. Maslow’s hierarchy of needs Morality, creativity, spontaneity, problem solving Self-actualization Lack of prejudice, Acceptance of facts Esteem confidence, achievement, recognition, respect of others, respect by others Belongings Friendship, family, community, sexual intimacy Security of: body, employment, resources, morality, Safety needs the family, health, property Physiological needs Breathing, food, water, sex, sleep, homeostasis, excretion
- 24. But the Heart into it Holistic Emotional Appropriate Rewarding Thematic
- 25. Visitors Experience Model Decision Connections Personal Context Entry Exit Social Physical Context Context Experience Commitment after Brochu and Meriman, edited
Editor's Notes
- Complete Sentence - idea or message -> Yes Answers “So what?” -> predict and protect Connects tangibles to intangibles -> Money (funding) connected to the daily life Specific and interesting -> satellites, climate change environement, and life
- Maslow's hierarchy is one of the first theories providing a basis for understanding consumers/ visitors motives for action.
- An interpretive opportunity may lead to the desired outcome of interpretation—that is, the visitor may form “intellectual and emotional connections” with the meanings of the resource and ultimately, come to care for the resource. Again, however, “the visitor is sovereign and will ultimately decide on the meanings, value, and preservation of the resource”. The 3M-concept can be expressed with the Interpretive Equation: Meaning and Memorable are included in Knowledge of the Resource and Knowledge of the Audience, Moving is represented in the Appropriate Technology.
- An interpretive opportunity may lead to the desired outcome of interpretation—that is, the visitor may form “intellectual and emotional connections” with the meanings of the resource and ultimately, come to care for the resource. Again, however, “the visitor is sovereign and will ultimately decide on the meanings, value, and preservation of the resource”. The 3M-concept can be expressed with the Interpretive Equation: Meaning and Memorable are included in Knowledge of the Resource and Knowledge of the Audience, Moving is represented in the Appropriate Technology.
- Let`s finally take a look at the most crucial project management tasks: Planning, estimation and communication
- The process of breaking down large projects into several smaller projects is technically referred to as work-breakdown structure (WBS). SMART: Specific, Measurable, Agreed upon, Realistic, Time based SWAT: Strengths, Weaknesses, Opportunities, Threats MoSCoW: Must have, Should have, Could have, Would like
- Maslow demonstrated that the higher levels come into focus only once the lower level needs are satisfied: each level depends on satisfying the lower level need. For exhibition planning 8as well as for science communication) the crucial step is from the Esteem-level to the Self-actualization level –here, the goals of communication can be fulfilled.